2. A
PRESENTATION ON
“ HUL-SUPER VALUE STORE”
BY
ROHIT KUMAR
BM010127

3. About Hindustan Unilever Limited
Source: http://www.hul.co.in/investor/annual_report_2008.asp

4. Facts about Hindustan
unilever limited
Reach 700 Geographic People Listing
million al Presence More than In nse and bse
consumers Headquartered 15000 Shareholder
Covers over in Mumbai employers base 3.5 lacks
6.3 millions National sales 13000
retails outlets Network office managers and
over in 4 metros 299 scientists
2000 and
suppliers and technologies
associates

5. 6 Megabrands ~ $ 150 to 200 mn each, 53% FMCG portfolio

6. Definition
A very large retail store that stocks highly diversified
merchandise, such as groceries, toys, and camera
equipment, or a wide variety of mechandise in a specific
product line, such as computers or sporting goods.

7. Distribution Network
 HUL distribution network is recognised as one of its key
strength
 Its focus not only to the access to there Brand but also to
touch consumer with a three way convergence
Product availability
Brand communication
Brand experience

8. Product Profile
 Hindustan Uniliver is biggest company in the FMCG
 Its product divided into various categories
1.Home and personal care product
Dets:All the detergents and dishwashers
like Vim,Rin,Surf Excel

9. . Personal care product
 Oral: toothpaste and toothbrush
 Skin:soaps,talcum powder,faircream,bodylotion,winter
cream like (pears,vaseline,ponds and fair lovely)
 Hair shampoos (Sunsilk Clinic All clear)

10. Hindustan
Unilever Modern Trade
Primary Consumers
Customer
Stockist
Small kirana
Retailer Consumers
Wholesaler
Super value Family Grocer
Store
Consumers
Consumers

11. THANK YOU