1. FIREFOX FLICKS
Singapore | 17th November

3. FIREFOX FLICKS
A project by the Firefox Brand Engagement
Team + The Mozilla Community
A global short-film contest to tell the story of
Firefox.

4. HISTORY
First Flicks in 2006

5. FLICKS 2012
In 2012 we re-activated this successful project
with a simple call: "Tell the story of Firefox"

6. Highlights 2012
* 400 videos submissions
* 250+ articles published in the media
* Successful "wrap party" at Cannes
International Film Festival with Celebrity Judge
appearances
* Several community events

7. WHY DID PEOPLE PARTICIPATE?
"BECAUSE I
LOVE FIREFOX"

8. 4 GEO-CATEGORIES:
North America, Latin America, Europe & Asia,
Africa & Australia
3 VIDEO CATEGORIES EACH:
30-second spot, Public Service Announcement,
Animation

10. PRIZES
* 2x Panavision price (film-equipment-rental
worth 60.000$)
* 4x 10.000$ (stipendium) + runner-ups and
category winners
* Winners were invited to screen their videos at
the Cannes Film Festival

12. HOLLYWOOD JUDGES
* Edward Norton (Known e.g. from "Fight club")
* Shauna Robertson (Producer of "Meet the parents" or
"Forgetting Sarah Marshall")
* Jeffrey Silver (Producer of Tron:Legacy and "300")
* Ben Silverman (Produced "The Office" and "Ugly Betty")
* Couper Samuelson (Producer of "Destination
Wedding")

13. WHAT ELSE DOES MOZILLA HAVE
WHAT OTHERS DON'T?
An amazing
community!

14. ENJOY SOME WINNING VIDEOS OF
FLICKS 2012!

15. Community Events 2012

16. Bhopal (India)

17. Rome

18. Pune

19. San Francisco

20. Kenya

21. Miami

22. Paris

23. Hyderabad

24. Berlin

25. THANKS TO THE +1000 PARTICIPANTS AND
ALL THE MOZILLIANS FROM AROUND THE
GLOBE THAT SUPPORTED THIS INITIATIVE.

26. Goal: Drive awareness of Firefox's mobile
strategy
FLICKS 2013

27. DO YOU WANT TO GET INVOLVED?
* Help us to spread the word on Twitter,
Facebook,etc.
* Localize postcards and posters + spread them
Do a talk/visit a university
* Host a Flicks event (Talk and/or film-screening)
* Be part of the short-list-team, help the
Hollywood judges
* Be a submission-moderator

28. Timeframe for your activities:
JANUARY -
JUNE 2013

29. STAY UPDATED!
http://firefoxflicks.org
twitter.com/firefoxflicks
fb.com/FirefoxFlicks

30. IDEAS? WANT TO GET INVOLVED?
GET IN TOUCH
#firefoxflicks on IRC
Join "firefoxflicks" at groups.google.com
firefoxflicks@mozilla.org

31. Tobias Leingruber
tobias@mozilla.com
@tbx
Galaxy Kadiyala
igalaxyk@gmail.com
@GalaxyK
Vineel Reddy Pindi
pindivineelreddy@gmail.com
@vineelreddy