The document discusses how businesses can achieve long-term success through positive customer experiences. It emphasizes that companies should focus on understanding and satisfying customer needs. To cultivate loyalty, businesses must provide quality products/services, gain feedback, resolve issues promptly, and reward satisfied customers. Making customers feel valued can turn them into brand advocates who spread awareness through their social networks.

1. Business Success
Prepared by
Vince Rogers & Associates
for
Demand Studios

2. How to Make a
Customer
Feel Welcomed

3. Businesses that focus on
providing a
Positive Customer Experience
are the most likely
to experience
Long-Term Success

4. Companies that do a
good job of
Satisfying Customers
focus on the
Customer’s Needs

5. The goals of your marketing efforts
should be to
Create Initial Awareness
with potential customers
After they are
Converted into Actual Customers
the company should then seek to
Cultivate a Long Term Relationship

6. The goal of gaining a
Satisfied Customer
should be to
convert them into a
Life-Long Loyal Customer

7. The first step to
creating a satisfied customer is
Providing a
Quality Product or Service
that Delivers Value
that the customer expected

8. How do you know whether the customer is
satisfied with your
product or service?
Make sure that you have a system in place to
gain feedback from
satisfied and dissatisfied customers
This system will provide crucial information that
will help you to
provide great customer service

9. What do you do
when the product or service initially falls
short of the customers expectations?
You have to make it right as soon as
possible
Resolving customer dissatisfaction is one
of the best ways to earn
long-term customer loyalty

10. What do you do when your product or service
meets the customers expectations?
Rewarding satisfied customers is equally as
important as being responsive to dissatisfied
customers
Whether it be referral bonuses, repeat
customer discounts or just a sincere thank you
letter, making customers feel appreciated is
the key to creating loyal customers

11. Making a Customer Feel Welcomed,
Appreciated and Valued can turn them
into more than just a repeat customer
Satisfied customers become
“Brand Ambassadors”
who will advocate for your brand to their
friends and family, which will magnify
your company’s marketing efforts