9. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
Friday, June 22, 12
17. Dell social media
• 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 4.000 can speak on behalf of Dell on
Twitter/Facebook/Blogs
Friday, June 22, 12
18. • 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media
Friday, June 22, 12
66. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
Friday, June 22, 12
69. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
Friday, June 22, 12
70. • $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
Friday, June 22, 12
71. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
Friday, June 22, 12
85. Online bestedingen
2009: 9 billion euro
2011: 10 billion euro
Web-influenced 48
Friday, June 22, 12
miljard bron: thuiswinkel.org
86. Social tools Productinformatie
Friday, June 22, 12
87. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
Friday, June 22, 12