2. EV, Cloud, Mobile
& Social Media in business Vincent@Everts.net
Follow the consumer! +31647180864
@vincente
Slideshare.net/vincente
Silverside 27 feb
Wednesday, February 27, 13
3. EV, Cloud, Mobile
& Social Media in business Vincent@Everts.net
Follow the consumer! +31647180864
@vincente
Slideshare.net/vincente
Silverside 27 feb
Wednesday, February 27, 13
9. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
Wednesday, February 27, 13
33. Innovation acceleration
Innovation study trips:
2007: Korea
2008: China
2009: Russia
2010: Brazil
2011: Korea
2012: China
Wednesday, February 27, 13
34. Innovation acceleration
Innovation study trips:
2007: Korea
2008: China
2009: Russia
2010: Brazil
2011: Korea
2012: China
Wednesday, February 27, 13
70. Dell social media
• 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 4.000 can speak on behalf of Dell on
Twitter/Facebook/Blogs
Wednesday, February 27, 13
71. • 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media
Wednesday, February 27, 13
109. What are we going to talk about?
Wednesday, February 27, 13
110. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
Wednesday, February 27, 13
116. How do we spend our time?
4%
6%
39%
19%
33%
Wednesday, February 27, 13
117. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
Wednesday, February 27, 13
118. Time & advertisement
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06
Time online: 1,5 h pp/day
Online adds €800M/yr
Adds € 0,10 pp/h
NewsPapers 20 min/day
€600M adv revenue
Adds € 1,50 pp/h
Magazines18 m/day
Advertisement €600
Reclame inkomsten: € 2,00 pp/ph
Wednesday, February 27, 13
156. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
Wednesday, February 27, 13
207. Web 2.0 software
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Wednesday, February 27, 13