RTV Rijnmond slides voor discussie

@Wol Jeroen Wollaars, NOS
zie www.baldopinions.com

Wednesday, November 7, 12

TV Rijnmond
vergeleken


Digitale kijkcijfers


Hoe groot Online


% Groei Online


De toekomst van
Vincent@Everts.net
Rijnmond RTV +31647180864
@vincente
5 Nov. Slideshare.net/vincent


Vincent Everts?


Innovation acceleration

Innovation study trips:
2007: Korea
2008: China
2009: Russia
2010: Brazil


Tudou.com earlier then
YouTube


Social Media
2.0


• Mijn Tools


Videoblogger

Talk to Me!


Olie Future?


Volg Vincent Everts live
in zijn elektrische Leaf

- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews


Not always good!


Tesla Model S


ANWB & video
Videos
So far over 2.000 videos
have been published
which generated almost
40.000 unique viewers.

Click to watch on
YouTube

26


incrowd: capture events, together


incrowd user experience
Phase 1
People search the event they are
attending, watch photos and videos
already taken and join in.

1
2

4
3



Phase 2
People take photos and videos
of the event with the incrowd
app

1
2

4
3



1
2

4
3 Phase 3
All photo and video material is
collected and can be checked by
the event owner and processed for
publication



1
2

4
3 Phase 4
The photo and video material is
published on a private website or
send to facebook, youtube and
others.

DELL Case


Dell notebooks


Dell & Social Media


Dell social media
• 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 4.000 can speak on behalf of Dell on
Twitter/Facebook/Blogs


• 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media


Location based
Social Media


White pages Appje


Whit.li api


Lytro camera


WeVideo


Urthecast
Earth HD streaming


Draw Something
20 Million downloads/6 weeks


• Tablets everywhere!


Internet is pain!


Power of
online Video


Multi screen


Gebruiksverdeling

bron: twist 2011

Tijdsbesteding

bron: twist 2011

Wat kan je niet missen?

bron: twist 2011

Advertenties tijdens
live evenementen
blijken direct een hit
te zijn op internet

bron: Harvard Business Review

On demand IP video


Apple TV


1.6 miljoen in 2 yr
(1,6% of total)

Cut the cable

News


What are we going to talk about?

Web 1.0 Viral Marketing (PP)
time consumption travel

RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends


Web
1.0


2.1 miljard
internetgebruikers


95%
Internet
penetratie
in Nederland

295 miljard
E-mails verzonden per dag

1 miljard
WhatsApp berichten per dag


97% Weten wat
social media is

68%social media
Gebruiken


1050
miljoen
Facebook
gebruikers

How do we spend our time?

TV: 39% 178 min. 4%
6%

Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.

Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines

Time & advertisement
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06

Time online: 1,5 h pp/day
Online adds €500M/yr
Adds € 0,07 pp/h

NewsPapers 20 min/day
€750M adv revenue
Adds € 2,00 pp/h

Magazines18 m/day
Advertisement €700
Reclame inkomsten: € 2,50 pp/ph


• $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc


Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube


IMPACT ON BUSINESS
12


17


tekst


Online bestedingen
2009: 9 billion euro

2011: 10 billion euro

Web-inﬂuenced 48
miljard
bron: thuiswinkel.org

Social tools Productinformatie

Product info what else do people buy

what do they recommend?

Description of customers

Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers

beta


Who talks


Social Networking


Customer service


“What are you doing in 140 characters”


15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page


The world is obsessed with Facebook


•s


Web 2.0 Trend:
Co-Creation


49


Stappenplan 2015

• Internet snelste en compleetste platform
• Doel 2014 is aantal Internet kijkers > TV
kijkers
• Omzet digitale advertenties groeit van 5%
naar 15% van totaal


Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864

RTV Rijnmond slides voor discussie

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RTV Rijnmond slides voor discussie