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Televisie 2.0!
Follow the consumer!
OmroepBrabant

Vincent Everts
+31647180864
dinsdag 15 juni 2010

Who is
Vincent Everts?


InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia

Innovation in
health care:
2006: India
2007: USA
2008: Japan

Healthcare
innovation event
Innovation in
Government

Social Media
2.0


• Mijn Tools


Videoblogger

Talk to Me!


• kassa


Make your
own company
TV Channel


find, collect, publish

www.yubby.com

What are we going to talk about?

Web 1.0 Viral Marketing (PP)
time consumption travel

RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends


Web
1.0


How do we spend our time?

TV: 39% 178 min.
4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.

Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines

Internet overtakes TV

Text

If the current growth continues
the internet will overtake TV
as most consumed media in 2010


Time & advertisement
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06

Time online: 1,5 h pp/day
Online adds €500M/yr
Adds € 0,07 pp/h

NewsPapers 20 min/day
€750M adv revenue
Adds € 2,00 pp/h

Magazines18 m/day
Advertisement €700
Reclame inkomsten: € 2,50 pp/ph


• $20 miljard sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc


Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube


Online bestedingen
2008: 5,5 miljard euro

2009: 7 miljard euro
+30%

bron: thuiswinkel.org


Social tools Productinformatie

Product info what else do people buy

what do they recommend?

Description of customers

Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers

LondonCalling.mobi

kindle
Buy books wirelessly
Download everything
wirelessly

E-ink technologie reads
the best

240.000 titels

30 hours battery &
fantastic userinterface


Negroponte

40


WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks


Who talks


Blogs demograﬁe

Bron: Technorati 2008

Professional


7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have ﬁne print

RSS Readers


Communication 2.0


“What are you doing in 140 characters”


Customer service


It’s now mainstream!


Twittering during TV

High peaks =
broadcast

Low peaks =
rerun


Track viewers interest


Why call
via computer?

It’s
personal!


Web 2.0 Trend:
Co-Creation


Social Networking


Impact of internet on
TV!


The New TV?
• Digital TV
• Harddisk recorder / PVR
• HDTV
• Internet TV


1,5 Mio
1,2 Mio

BOOM
"Platte"
TV


Penetration of HD recorders
(estimated)


HDTV & PVR’s in US
# PVR’s % PVR’s
2009 35,6M 33%
2014 52,3M 44%
source: MAGNA

33% has HDTV & PVR

Connected devices
100
100 M

75

50 57 M

25

0
2009 2013

Connected devices will
almost double in 4 years
source: Park Associates

Next: Internet TV’s


Video Everywhere


35
15-02-07 ROOS - Regionale TV in 2010 35

Growth of YouTube
300 now:
13 hour of video
millions of unique visitors

added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
ﬁrst video
watched videos
75 and 65.000 added

0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun


Internetvideo
is not just
YouTube!

Tudou.com bigger YouTube


YouTube uploads
per minuut
20

15

10

5

2007 I 2007 II 2008 I 0
2008 II 2009 I 2009 II


Geschat verlies 2009

$894 per minuut
$470 miljoen totaal

bron: Zoomz


Total U.S. Online video market

Bijna verdubbeling van het aantal videos per kijker


TV can survive next to
PVR & internet

But doesn’t
receive undivided
attention...

TV vs Web viewing
Obama inauguration

35.5M TV viewers
69.8M Web viewers


NL videomarkt
YouTube 78,6 8.800.000
MSN.com 13,8 1.700.000
Zideo.nl 12,6 1.600.000
Uitzending Gemist 10,6 1.300.000
123Video.nl 10,1 1.300.000
video.google.nl 8,7 1.100.000
zoomin.tv 7,6 981.000
Nuvideo.nl 7,5 962.000
VK.tv 6,9 773.000
Zie.nl 4,8 623.000

0 20 40 60 80 0 4500000 9000000

Bereik % Bezoek

bron: Emerce 11/2009

TV op internet in NL

GTST 191,869
Wie is de Mol 156,500
X Factor 127,933
Totaal 2.761.000
bron: SKO


2,3m unieke bezoekers
3,8m live streams
5,3m on demand video’s

Bron: NOS Sitestat februari


Watch it anywhere
Samenvatting

Hele
uitzending

Widgets

Clips
Updates

Twitter +Blogging
+Facebook +Video+IM

= Uniﬁed
communication

Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864

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