This document appears to be a presentation on trends related to Web 2.0 and digital media. It discusses how people spend their time with traditional media like TV and the internet. It also covers topics like blogs, RSS, social networking sites, online collaboration tools, and how mobile internet is growing. Finally, it addresses the impact of the internet and on-demand viewing on the TV industry.
16. What are we going to talk about?
woensdag 4 november 2009
17. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
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25. How do we spend our time?
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26. How do we spend our time?
TV: 39% 178 min.
4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
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74. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
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102. 70 miljoen weblogs
120.000 nieuwe weblogs per dag
1,4 nieuwe blogs per seconde
3000-7000 nieuwe spam blogs
1.5 miljoen artikelen per dag, of
17 posts per seconde
Japanees #1 weblog taal (37%)
Engels #2 weblog taal (33%)
Chinees #3 weblog taal (8%)
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103. Blogs demografie
Bron: Technorati 2008
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104. Blogs demografie
Bron: Technorati 2008
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105. Blogs demografie
Bron: Technorati 2008
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148. Best Web 2.0 software
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
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177. HDTV & PVR’s in US
# PVR’s % PVR’s
2008 28,6M 25%
2014 52,3M 44%
source: MAGNA
25% has HDTV & PVR
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178. Connected devices
100
100 M
75
50 57 M
25
0
2009 2013
Connected devices will
almost double in 4 years
source: Park Associates
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193. Growth of YouTube
300 now:
13 hour of video
millions of unique visitors
added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
first video
watched videos
75 and 65.000 added
0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun
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194. Growth of YouTube
300 now:
13 hour of video
millions of unique visitors
added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
first video
watched videos
75 and 65.000 added
0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun
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199. How big is video?
source: ComScore Feb 2009
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200. How big is video?
13,072,164,000 312 minutes
of video watched
videos available
on average
3.5 minutes
average duration 75.5% of internet audience
of the video viewed online video
watched
source: ComScore Feb 2009
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202. Online video is the most
popular online entertainment,
with more than 1 in 2 (50%)
Europeans watching video
An increase of over
300% since 2006
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203. TV can survive next to
PVR & internet
But doesn’t
receive undivided
attention...
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204. TV vs Web viewing
Obama inauguration
35.5M TV viewers
69.8M Web viewers
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225. Lifestreaming
• Studio in a box
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226. Lifestreaming
• Live streaming on mobile
phone
• Nokia, iPhone, Blackberry
• Put on blogs, facebook
• Robert Scoble popularized
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227. Lifestreaming
Life blogging with mobile
without installation
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228. HD Internetvideo
• Super quality
• Available in next 5
years everywhere
Click to play
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229. Find
Find, Collect, Publish
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230. Find sources
35+ (more on the way)
Find, Collect, Publish
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231. Blogworld
Inspiring example
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