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TV 2.0
                           Omroep Brabant

                              Vincent Everts


woensdag 4 november 2009
TV 2.0
                           Omroep Brabant

                              Vincent Everts


woensdag 4 november 2009
Who is
 Vincent Everts?




woensdag 4 november 2009
Who is
 Vincent Everts?




woensdag 4 november 2009
find, collect, publish

                           www.yubby.com
woensdag 4 november 2009
find, collect, publish

                           www.yubby.com
woensdag 4 november 2009
find, collect, publish

                           www.yubby.com
woensdag 4 november 2009
find, collect, publish

                           www.yubby.com
woensdag 4 november 2009
find, collect, publish

                           www.yubby.com
woensdag 4 november 2009
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What are we going to talk about?




woensdag 4 november 2009
What are we going to talk about?

                   Web 1.0 Viral Marketing (PP)
            time consumption                                               travel


                RSS Explained Web 2.0 Kindle
        explained Marketing 2.0 Google Adwords Tudou
                            Google Docs   Online video elections 2.0
                            Twitter Amazon Yubby Co-Creation
                   Multitasking
            Google Streetview Online collaboration Social tools

                           Dell Sucks     Support 2.0 Viral Marketing
          Kryptonite Lock       Enterprise 2.0              VMS Zoomz HD   ebay
                           news resume VMS Google trends

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Web
                           1.0




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Web
                           1.0




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7


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7


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7


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7


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7


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How do we spend our time?




woensdag 4 november 2009
How do we spend our time?

              TV:          39% 178 min.
                                                      4%
                                                 6%
           Radio:          33% 151 min.                    39%
                                           19%
        Internet:          19%   86 min.

    Newspaper:             6%    20 min           33%
      Magazines:           4%    18 min
                                           TV              Radio
                                           Internet        Newspapers
                                           Magazines
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Radio & TV via internet




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Radio & TV via internet




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TV through




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TV kijken via..




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Time & advertisement
                                   TV 3 hours/day/user
                                   Advertisement !200M public + !600 commercial
                                   advertisment/hour TV watching ! 0,06

                                   Time online: 1,5 h pp/day
                                   Online adds !500M/yr
                                   Adds ! 0,07 pp/h

                                   NewsPapers 20 min/day
                                   !750M adv revenue
                                   Adds ! 0,50 pp/h

                                   Magazines18 m/day
                                   Advertisement !700
                                   Reclame inkomsten: ! 0,70 pp/ph

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• $20 miljard sales
                           • 1 Billion searches/day
                           • Money from Adwords
                           • Almost nothing from
                             Youtube, Google earth/
                             map, gmail, apps etc




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IMPACT ON BUSINESS
                                                12



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DELL Case




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DELL Case




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Dell notebooks




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Dell notebooks




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17


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17


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17


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17


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17


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E-commerce worldwide
                           2008: 400 billion euro

                2009: 500 miljard euro
                                                +25%

                                                    bron: thuiswinkel.org

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Social tools   Productinformatie
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Social tools   Productinformatie
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Product info      what else do people buy

                            what do they recommend?

                            Description of customers

 Social tools              90% social tools
                            What do they buy in the end?
                            what else?
                            Tags of clients
                            review of the reviews
                            reviews of the customers
woensdag 4 november 2009
kindle




woensdag 4 november 2009
kindle
      Buy books wirelessly
                                  Download everything
                                      wirelessly


    E-ink technologie reads
            the best

                                     240.000 titels


       30 hours battery &
     fantastic userinterface



woensdag 4 november 2009
News




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beta




woensdag 4 november 2009
WEB 2.0
    •    Weblogs
    •    Flickr
    •    Wiki’s
    •    RSS
    •    RSS readers
    •    Del.icio.us
    •    Youtube
    •    Facebooks


woensdag 4 november 2009
WEB 2.0
    •    Weblogs
    •    Flickr
    •    Wiki’s
    •    RSS
    •    RSS readers
    •    Del.icio.us
    •    Youtube
    •    Facebooks


woensdag 4 november 2009
WEB 2.0
    •    Weblogs
    •    Flickr
    •    Wiki’s
    •    RSS
    •    RSS readers
    •    Del.icio.us
    •    Youtube
    •    Facebooks


woensdag 4 november 2009
WEB 2.0
    •    Weblogs
    •    Flickr
    •    Wiki’s
    •    RSS
    •    RSS readers
    •    Del.icio.us
    •    Youtube
    •    Facebooks


woensdag 4 november 2009
WEB 2.0
    •    Weblogs
    •    Flickr
    •    Wiki’s
    •    RSS
    •    RSS readers
    •    Del.icio.us
    •    Youtube
    •    Facebooks


woensdag 4 november 2009
WEB 2.0
    •    Weblogs
    •    Flickr
    •    Wiki’s
    •    RSS
    •    RSS readers
    •    Del.icio.us
    •    Youtube
    •    Facebooks


woensdag 4 november 2009
WEB 2.0
    •    Weblogs
    •    Flickr
    •    Wiki’s
    •    RSS
    •    RSS readers
    •    Del.icio.us
    •    Youtube
    •    Facebooks


woensdag 4 november 2009
WEB 2.0
    •    Weblogs
    •    Flickr
    •    Wiki’s
    •    RSS
    •    RSS readers
    •    Del.icio.us
    •    Youtube
    •    Facebooks


woensdag 4 november 2009
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•




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Who talks



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70 miljoen weblogs
          120.000 nieuwe weblogs per dag
               1,4 nieuwe blogs per seconde
               3000-7000 nieuwe spam blogs
           1.5 miljoen artikelen per dag, of
                           17 posts per seconde
             Japanees #1 weblog taal (37%)
                  Engels #2 weblog taal (33%)
                  Chinees #3 weblog taal (8%)
woensdag 4 november 2009
Blogs demografie




                                             Bron: Technorati 2008
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Blogs demografie




                                             Bron: Technorati 2008
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Blogs demografie




                                             Bron: Technorati 2008
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Weblogs




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Weblogs




                           Everyone blogs!
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RSS
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RSS Readers




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RSS Readers




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RSS Readers




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Email is broken




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Email is broken




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Email is broken




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Communication 2.0




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Communication 2.0




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Why call
woensdag 4 november 2009
                           via computer?
It’s
                           personal!


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It’s
                           personal!


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The phenomenon



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80


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“What are you doing in 140 characters”




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“What are you doing in 140 characters”




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Customer service




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Customer service




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Twittering during TV

                                            High peaks =
                                             broadcast


                                            Low peaks =
                                               rerun


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Track viewers interest




woensdag 4 november 2009
When & how
                 do I use Twitter?




      source: Twitstats.com of @vincente
woensdag 4 november 2009
It’s now mainstream!




woensdag 4 november 2009
It’s now mainstream!




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tweet
     deck




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+ TV =
                   Social TV?
woensdag 4 november 2009
Wordprocessing 1951




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Wordprocessing 1985




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Wordprocessing 1985




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Wordprocessing 2008




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Wordprocessing 2008




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Online collaboration
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Revisions
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                           compare
Best Web 2.0 software
Social bookmarking         del.icio.us

Web 2.0 startpagina        Netvibes & iGoogle

Online to do lists         Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management           Flickr & Picasa

Web wordprocessing Google Docs

Online calendar            Google Calendar

Project management Basecamp

Mindmapping                Mindmeister
woensdag 4 november 2009
Web 2.0 Trend:
                            Co-Creation


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49


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Social Networking



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Internet goes mobile


                                              88


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Mobile internet is
                            where internet
                            was 5 years ago


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New services:
                       location, location, location




                                                      94


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New services:
                       location, location, location




                                                      94


woensdag 4 november 2009
Mobiel internet




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Impact of internet on
                             TV!




woensdag 4 november 2009
The New TV?
             • Digital TV
             • Harddisk recorder / PVR
             • HDTV
             • Internet TV




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1,5 Mio
               1,2 Mio




                                     BOOM
                                     "Platte"
                                     TV

woensdag 4 november 2009
1,5 Mio
               1,2 Mio




                                     BOOM
                                     "Platte"
                                     TV

woensdag 4 november 2009
1,5 Mio
               1,2 Mio




                                     BOOM
                                     "Platte"
                                     TV

woensdag 4 november 2009
Penetration of HD recorders
                           (estimated)




woensdag 4 november 2009
HDTV & PVR’s in US
                           # PVR’s % PVR’s
           2008            28,6M    25%
           2014            52,3M    44%
      source: MAGNA




                25% has HDTV & PVR
woensdag 4 november 2009
Connected devices
                   100
                                                    100 M


                     75


                     50         57 M



                     25


                       0
                                2009                2013


                               Connected devices will
                              almost double in 4 years
                                                            source: Park Associates
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Internet overtakes TV



                             If the current growth continues
                               the internet will overtake TV
                            as most consumed media in 2010




woensdag 4 november 2009
Video Everywhere



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35
15-02-07        ROOS - Regionale TV in 2010    35
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35
15-02-07        ROOS - Regionale TV in 2010    35
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35
15-02-07        ROOS - Regionale TV in 2010    35
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35
15-02-07        ROOS - Regionale TV in 2010    35
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Growth of YouTube
                                             300                                                             now:
                                                                                                             13 hour of video
millions of unique visitors




                                                                                                             added every
                                                                                                             minute
                                             225                                   march 2007
                                                                                   Viacom sues YouTube
                                                                                   for $1 miljard
                                                                      october 2006
                                                                      Google buys
                                             150     july 2006        YouTube for
                                                     Daily more then $1,65 billion
                               april 2005            100 million
                                first video
                                                     watched videos
                                              75     and 65.000 added




                                               0
                                              jan 2005      june 2005          jan 2006          june 2006     jan 2007         jun



    woensdag 4 november 2009
Growth of YouTube
                                             300                                                             now:
                                                                                                             13 hour of video
millions of unique visitors




                                                                                                             added every
                                                                                                             minute
                                             225                                   march 2007
                                                                                   Viacom sues YouTube
                                                                                   for $1 miljard
                                                                      october 2006
                                                                      Google buys
                                             150     july 2006        YouTube for
                                                     Daily more then $1,65 billion
                               april 2005            100 million
                                first video
                                                     watched videos
                                              75     and 65.000 added




                                               0
                                              jan 2005      june 2005          jan 2006          june 2006     jan 2007         jun



    woensdag 4 november 2009
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Internetvideo
                       is not just
                       YouTube!
woensdag 4 november 2009
Tudou.com bigger YouTube




woensdag 4 november 2009
Tudou.com bigger YouTube




woensdag 4 november 2009
How big is video?




                                          source: ComScore Feb 2009
woensdag 4 november 2009
How big is video?
          13,072,164,000                               312 minutes
                                                       of video watched
                           videos available
                                                           on average



           3.5 minutes
        average duration              75.5% of internet audience
          of the video                        viewed online video
            watched
                                                          source: ComScore Feb 2009
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Online video is the most
                  popular online entertainment,
                   with more than 1 in 2 (50%)
                    Europeans watching video

                           An increase of over
                            300% since 2006

woensdag 4 november 2009
TV can survive next to
                              PVR & internet




   But doesn’t
receive undivided
   attention...
woensdag 4 november 2009
TV vs Web viewing
                           Obama inauguration


35.5M TV viewers
69.8M Web viewers


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NBC.com
        1 Billion full episode
         streams in 2 years
                                                    43B

       43% via embeds & widgets
                                          57B

                       Embeds / Widgets
                       NBC.com
                                                source: NewTeeVee
woensdag 4 november 2009
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Watch it anywhere
                                           Samenvatting


                                                  Hele
                                               uitzending


                                               Widgets



                                                 Clips
                   Updates
woensdag 4 november 2009
If you don’t do it,
                           someone else will...


woensdag 4 november 2009
With these HD devices
                  anyone can do it!




woensdag 4 november 2009
Easy & everywhere




woensdag 4 november 2009
Easy & everywhere




       •       Create videos with ease
       •       Let customers create
               videos about you
woensdag 4 november 2009
Lifestreaming

                             • Quick & easy -
                               live with 1 click
                             • If you have a webcam
                               you can stream



woensdag 4 november 2009
Produce your own TV




woensdag 4 november 2009
Produce your own TV




woensdag 4 november 2009
Lifestreaming




woensdag 4 november 2009
Lifestreaming



      • Studio in a box




woensdag 4 november 2009
Lifestreaming


• Live streaming on mobile
  phone
• Nokia, iPhone, Blackberry
• Put on blogs, facebook
• Robert Scoble popularized

woensdag 4 november 2009
Lifestreaming




                                Life blogging with mobile
                                   without installation


woensdag 4 november 2009
HD Internetvideo


                                           • Super quality
                                           • Available in next 5
                                             years everywhere



                           Click to play
woensdag 4 november 2009
Find



                       Find, Collect, Publish
woensdag 4 november 2009
Find sources
           35+                       (more on the way)




                       Find, Collect, Publish
woensdag 4 november 2009
Blogworld
                           Inspiring example



woensdag 4 november 2009
Friends & profiles




woensdag 4 november 2009
+35 video sources




                                & more to follow!
woensdag 4 november 2009
+35 video sources




                                & more to follow!
woensdag 4 november 2009
Collect



woensdag 4 november 2009
                           Find, Collect, Publish
Collect
Drag & drop
Edit meta data
See previews



woensdag 4 november 2009
                           Find, Collect, Publish
Player page




woensdag 4 november 2009
Manage video




woensdag 4 november 2009
Publish it with widgets




woensdag 4 november 2009
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Elections 2.0




                             Obama Girl
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Elections 2.0




woensdag 4 november 2009
Elections 2.0




woensdag 4 november 2009
Elections 2.0




woensdag 4 november 2009
woensdag 4 november 2009
Marketing
                             2.0



woensdag 4 november 2009
Vincent Everts
                                  www.vincente.nl
                                  www.yubby.com
                                 www.interimic.nl
                                vincent@everts.net
                              www.twitter.com/vincente

woensdag 4 november 2009

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