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mobile ux
workshop
MOBILE UX
PROTOTYPING
& STORYTELLING
Presentation & Workshop by:
Vince Baskerville | VP of Product TripLingo
THANK YOU SPONSORS




             VINCENT BASKERVILLE | VP of PRODUCT
VINCENT BASKERVILLE | VP of PRODUCT
10 SIMPLE MOBILE
   PRINCIPLES


            VINCENT BASKERVILLE | VP of PRODUCT
CREATE A VISUAL
HIERARCHY THAT
 MATCHES USERS
         NEEDS
       VINCENT BASKERVILLE | VP of PRODUCT
WEIGHT
BALANCE
VINCENT BASKERVILLE | VP of PRODUCT
THUMB OR
FINGER RULE
   VINCENT BASKERVILLE | VP of PRODUCT
EASILY
NAVIGABLE
  VINCENT BASKERVILLE | VP of PRODUCT
LIMIT
DISTRACTIONS
     VINCENT BASKERVILLE | VP of PRODUCT
USE
APPROPRIATE
   DEFAULTS
   VINCENT BASKERVILLE | VP of PRODUCT
MAKE
  ACTIONS
REVERSIBLE
  VINCENT BASKERVILLE | VP of PRODUCT
BE
CONSISTENT
   VINCENT BASKERVILLE | VP of PRODUCT
DON’T BE
  AFRAID TO
SHOW SOME
   EMOTION
   VINCENT BASKERVILLE | VP of PRODUCT
AVOID
   JARGON
VINCENT BASKERVILLE | VP of PRODUCT
RECAP
1. Create a visual hierarchy
                                6. Use appropriate defaults
 that matches users needs
                                7. Make actions reversible
2. Weight balance
                                8. Be consistent
3. Thumb or finger rule?
                                9. Don’t be afraid to show
    - don’t forget fat fingers
                                 some emotion
4. Easily navigable
                                10. Avoid jargon
5. Limit distractions


                                         VINCENT BASKERVILLE | VP of PRODUCT
•Truly understand your medium
•Solve the right problem, don’t just make
 pretty interfaces
•Try to keep things simple
 •but remember *Less is more* not always
  the answer


                            VINCENT BASKERVILLE | VP of PRODUCT
SKETCH & WIREFRAME TIPS



                VINCENT BASKERVILLE | VP of PRODUCT
VERSUS




   VINCENT BASKERVILLE | VP of PRODUCT
NOT
RECOMMENDED
       VINCENT BASKERVILLE | VP of PRODUCT
• Sketches aren’t the *product*
 • the focus isn’t instagrammable wireframes

• Consider actual content
 • don’t get too caught up with lorem text

• Focuson communication
 • remember the purpose of the interactions




                                    VINCENT BASKERVILLE | VP of PRODUCT
• Keep   it fast and in short bursts
• Sketches & prototypes should always be
 communicating those in between steps.. try not
 to leave anything for interpretation




                                       VINCENT BASKERVILLE | VP of PRODUCT
UNDERSTANDING MOBILE
      CONTEXT



              VINCENT BASKERVILLE | VP of PRODUCT
• Design for partial attention spans and
 interrupted states
• We don’t just create interfaces.. remember to
 focus on interaction
• Where    will your users be?


                                  VINCENT BASKERVILLE | VP of PRODUCT
• Will   they have gloves on?

• Are    they driving?

• Walking    and frustratingly looking for something?

• Relaxed, sipping   on a latte?



                                     VINCENT BASKERVILLE | VP of PRODUCT
SKETCH TIME


        VINCENT BASKERVILLE | VP of PRODUCT
BE RUTHLESS &
      BRAVE
EDIT.. EDIT.. EDIT.. EDIT

                 VINCENT BASKERVILLE | VP of PRODUCT
PROTOTYPING


        VINCENT BASKERVILLE | VP of PRODUCT
• Hi   or lo fidelity?

• Prototyping    reduces misinterpretation

 • in   comparison to detailed requirement docs

• Remember      to set expectations



                                      VINCENT BASKERVILLE | VP of PRODUCT
• Eventually   saves time, money & overall effort

• Helpsto create a constant feedback loop,
 which helps produce a better product

• Thisisn’t a means to an end, but wrather it is to
 help better articulate ‘show & tell’


                                    VINCENT BASKERVILLE | VP of PRODUCT
iterative
feedback
loop
            VINCENT BASKERVILLE | VP of PRODUCT
VINCENT BASKERVILLE | VP of PRODUCT
WHY PROTOTYPE?



           VINCENT BASKERVILLE | VP of PRODUCT
• It’ll   help you improve design making decision
• Communicate   your ideas better & get buy-in
  from your team / client easily
• Gather      proper user feedback
• Explore     unknowns
• Further     refine concepts

                                     VINCENT BASKERVILLE | VP of PRODUCT
• Multiple   ways to prototype your product
 • paper
 • power   point / keynote
 • balsamiq
 • axure
 • adobe photoshop / fireworks / flash
 • html / js
 • etc...


                                  VINCENT BASKERVILLE | VP of PRODUCT
STORYTELLING


        VINCENT BASKERVILLE | VP of PRODUCT
The goal of sketches & prototypes
 is to convince yourself & others



                      VINCENT BASKERVILLE | VP of PRODUCT
• Telling
        stories:
 • helps put a ‘face’ on data
 • helps paint in missing details from sketches &
   prototypes
 • helps encourage collaboration & innovation




                                  VINCENT BASKERVILLE | VP of PRODUCT
Stories turn profile
information into a
persona; with this
information we can
better design a solution
for this & other similar
user needs


                           VINCENT BASKERVILLE | VP of PRODUCT
• Stories
        can illustrate problems & ‘pain points’
 that wasn’t discovered through sketching
 prototypes




                                  VINCENT BASKERVILLE | VP of PRODUCT
INSTRUCTIONS /
   PEE BREAK

          VINCENT BASKERVILLE | VP of PRODUCT
WRAP UP


      VINCENT BASKERVILLE | VP of PRODUCT
THANK YOU SPONSORS




             VINCENT BASKERVILLE | VP of PRODUCT
AU REVOIR
    VINCE BASKERVILLE
                     @WHOISVINCE
                               VINCE@TRIPLINGO.COM




     VINCENT BASKERVILLE | VP of PRODUCT

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Mobile UX Prototyping & Storytelling

  • 2. MOBILE UX PROTOTYPING & STORYTELLING Presentation & Workshop by: Vince Baskerville | VP of Product TripLingo
  • 3. THANK YOU SPONSORS VINCENT BASKERVILLE | VP of PRODUCT
  • 4. VINCENT BASKERVILLE | VP of PRODUCT
  • 5. 10 SIMPLE MOBILE PRINCIPLES VINCENT BASKERVILLE | VP of PRODUCT
  • 6. CREATE A VISUAL HIERARCHY THAT MATCHES USERS NEEDS VINCENT BASKERVILLE | VP of PRODUCT
  • 8. THUMB OR FINGER RULE VINCENT BASKERVILLE | VP of PRODUCT
  • 9. EASILY NAVIGABLE VINCENT BASKERVILLE | VP of PRODUCT
  • 10. LIMIT DISTRACTIONS VINCENT BASKERVILLE | VP of PRODUCT
  • 11. USE APPROPRIATE DEFAULTS VINCENT BASKERVILLE | VP of PRODUCT
  • 12. MAKE ACTIONS REVERSIBLE VINCENT BASKERVILLE | VP of PRODUCT
  • 13. BE CONSISTENT VINCENT BASKERVILLE | VP of PRODUCT
  • 14. DON’T BE AFRAID TO SHOW SOME EMOTION VINCENT BASKERVILLE | VP of PRODUCT
  • 15. AVOID JARGON VINCENT BASKERVILLE | VP of PRODUCT
  • 16. RECAP 1. Create a visual hierarchy 6. Use appropriate defaults that matches users needs 7. Make actions reversible 2. Weight balance 8. Be consistent 3. Thumb or finger rule? 9. Don’t be afraid to show - don’t forget fat fingers some emotion 4. Easily navigable 10. Avoid jargon 5. Limit distractions VINCENT BASKERVILLE | VP of PRODUCT
  • 17. •Truly understand your medium •Solve the right problem, don’t just make pretty interfaces •Try to keep things simple •but remember *Less is more* not always the answer VINCENT BASKERVILLE | VP of PRODUCT
  • 18. SKETCH & WIREFRAME TIPS VINCENT BASKERVILLE | VP of PRODUCT
  • 19. VERSUS VINCENT BASKERVILLE | VP of PRODUCT
  • 20. NOT RECOMMENDED VINCENT BASKERVILLE | VP of PRODUCT
  • 21. • Sketches aren’t the *product* • the focus isn’t instagrammable wireframes • Consider actual content • don’t get too caught up with lorem text • Focuson communication • remember the purpose of the interactions VINCENT BASKERVILLE | VP of PRODUCT
  • 22. • Keep it fast and in short bursts • Sketches & prototypes should always be communicating those in between steps.. try not to leave anything for interpretation VINCENT BASKERVILLE | VP of PRODUCT
  • 23. UNDERSTANDING MOBILE CONTEXT VINCENT BASKERVILLE | VP of PRODUCT
  • 24. • Design for partial attention spans and interrupted states • We don’t just create interfaces.. remember to focus on interaction • Where will your users be? VINCENT BASKERVILLE | VP of PRODUCT
  • 25. • Will they have gloves on? • Are they driving? • Walking and frustratingly looking for something? • Relaxed, sipping on a latte? VINCENT BASKERVILLE | VP of PRODUCT
  • 26. SKETCH TIME VINCENT BASKERVILLE | VP of PRODUCT
  • 27. BE RUTHLESS & BRAVE EDIT.. EDIT.. EDIT.. EDIT VINCENT BASKERVILLE | VP of PRODUCT
  • 28. PROTOTYPING VINCENT BASKERVILLE | VP of PRODUCT
  • 29. • Hi or lo fidelity? • Prototyping reduces misinterpretation • in comparison to detailed requirement docs • Remember to set expectations VINCENT BASKERVILLE | VP of PRODUCT
  • 30. • Eventually saves time, money & overall effort • Helpsto create a constant feedback loop, which helps produce a better product • Thisisn’t a means to an end, but wrather it is to help better articulate ‘show & tell’ VINCENT BASKERVILLE | VP of PRODUCT
  • 31. iterative feedback loop VINCENT BASKERVILLE | VP of PRODUCT
  • 32. VINCENT BASKERVILLE | VP of PRODUCT
  • 33. WHY PROTOTYPE? VINCENT BASKERVILLE | VP of PRODUCT
  • 34. • It’ll help you improve design making decision • Communicate your ideas better & get buy-in from your team / client easily • Gather proper user feedback • Explore unknowns • Further refine concepts VINCENT BASKERVILLE | VP of PRODUCT
  • 35. • Multiple ways to prototype your product • paper • power point / keynote • balsamiq • axure • adobe photoshop / fireworks / flash • html / js • etc... VINCENT BASKERVILLE | VP of PRODUCT
  • 36. STORYTELLING VINCENT BASKERVILLE | VP of PRODUCT
  • 37. The goal of sketches & prototypes is to convince yourself & others VINCENT BASKERVILLE | VP of PRODUCT
  • 38. • Telling stories: • helps put a ‘face’ on data • helps paint in missing details from sketches & prototypes • helps encourage collaboration & innovation VINCENT BASKERVILLE | VP of PRODUCT
  • 39. Stories turn profile information into a persona; with this information we can better design a solution for this & other similar user needs VINCENT BASKERVILLE | VP of PRODUCT
  • 40. • Stories can illustrate problems & ‘pain points’ that wasn’t discovered through sketching prototypes VINCENT BASKERVILLE | VP of PRODUCT
  • 41. INSTRUCTIONS / PEE BREAK VINCENT BASKERVILLE | VP of PRODUCT
  • 42. WRAP UP VINCENT BASKERVILLE | VP of PRODUCT
  • 43. THANK YOU SPONSORS VINCENT BASKERVILLE | VP of PRODUCT
  • 44. AU REVOIR VINCE BASKERVILLE @WHOISVINCE VINCE@TRIPLINGO.COM VINCENT BASKERVILLE | VP of PRODUCT