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In Museums We Trust! Dr Elsa Vivant Urban Research Center London School of Economics 7th of June 2007

Context ,[object Object],[object Object],[object Object]

Objectives of the research ,[object Object],[object Object],[object Object],[object Object],[object Object]

Presentation outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who is François Pinault? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Francois Pinault involvement in arts ,[object Object],[object Object]

Why do collectors collect? ,[object Object],[object Object],[object Object],[object Object]

Francois Pinault involvement in arts ,[object Object],[object Object],[object Object]

The rise (or revival) of private involvement in the art ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Francois Pinault’s Foundation Project ,[object Object],[object Object]

Boulogne Billancourt Urban Project ,[object Object],[object Object]

History of the place ,[object Object],[object Object],[object Object],[object Object],[object Object]

Urban redevelopment project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Seguin Island: The Two Cultures Island ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Francois Pinault’s project ,[object Object],[object Object],[object Object]

Chronology March: music centre and 4*hotel are planned in Seguin Island April: local organisation cancel their lawsuit March: François Pinault ends the call for tender to realise the building. Works may start in September May: Francois Pinault gives up the project 2005 April: Land use plan is adopted December: Land use plan is contested by local organisation September 2004: land deal agreement (not yet purchase) approved by Renault, Pinault and Saem Building permit is delivered 2004 July: Creation of the Zac and of Saem (planning authority) November: building permit demand 2003 General master plan is voted by the city council General dealing agreement with the landowner (Renault) 2002 Planning and feasibility study on the Seguin Island (done by François Barré): the two cultures Island October: Francois Pinault chooses Tadao Ando’s project 2001 Francois Pinault announces his will to settle down his foundation in Seguin Island 2000 Large scale planning contest, awarded by Bruno Fortier (to design the main idea of the project) 1997 Renault leaves the area Government and planners starts to think about the future 1992 Urban project Pinault’s project

Project’s specificities ,[object Object],[object Object],[object Object]

Project’s specificities ,[object Object],[object Object],[object Object],[object Object]

Project’s specificities ,[object Object],[object Object],[object Object],[object Object],[object Object]

Project’s specificities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Expected impacts ,[object Object],[object Object]

Expected impacts ,[object Object],[object Object],[object Object],[object Object]

Expected impacts ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why he moved, he said ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why he moved, others said ,[object Object],[object Object],[object Object],[object Object],[object Object]

Interpretations of a failure ,[object Object]

Interpretations of a failure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Never trust a business man! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Trust as an inefficient project processing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Epilogue ,[object Object],[object Object],[object Object],[object Object]

What’s happen to Francois Pinault ,[object Object],[object Object],[object Object]

What’s happen to Francois Pinault ,[object Object],[object Object]

What’s happen to the urban project? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Louis Vuitton’s project: a response to Pinault’s given up ,[object Object],[object Object]

A personal competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Main specificities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Changes in museums’ role ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

… toward mass entertainment museums?

Museums as tool for planning ,[object Object],[object Object],[object Object],[object Object]

Museums as tool for planning ,[object Object],[object Object],[object Object],[object Object],[object Object]

Risks and questions ,[object Object],[object Object],[object Object],[object Object]

Risks and questions ,[object Object],[object Object],[object Object],[object Object],[object Object]

In Museums we trust! ,[object Object],[object Object],[object Object],[object Object]

In Museums we trust! ,[object Object],[object Object],[object Object]

Changes in museums strategies ,[object Object]

Partnerships and coproduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

From the branded museum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

To the franchised museum ,[object Object],[object Object],[object Object],[object Object],[object Object]

To the franchised museum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Few facts about Guggenheim Bilbao ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Few facts about Guggenheim Bilbao ,[object Object],[object Object],[object Object],[object Object],[object Object]

Few facts about Guggenheim Bilbao ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

French National museums franchises ,[object Object],Louvre-Lens Pompidou Metz

Museums’ Island ,[object Object],[object Object]

Museums’ Island ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Universal” museum Louvre Abu Dhabi ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Culture and museums as a branding tool ,[object Object],[object Object],[object Object],[object Object]

What city for whose sake? ,[object Object],[object Object],[object Object]

The limits of the leisure city ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Is consumerisation of culture a no-return way? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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