this will give you the clear picture of Brand & how brand is been managed by the markeers & also how brand is been diffrentiated with other barnds.
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Contents
What is Brand
How Marketer developed
Scope of branding
Conclusion
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What is Brand
A brand is the identity of a specific product,
service, or business.
A brand can take many forms, including a name,
sign, symbol, color combination or slogan.
Brand management is the application of
marketing techniques to a specific product, product
line, or brand.
It seeks to increase a product's perceived value to
the customer and thereby increase brand franchise
and brand equity .
Marketing Strategy & Product Development
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Brand Mantras
A brand mantra is an articulation of the “heart and soul”
of the brand.
Brand mantras are short three to five word phrases
that capture the irrefutable essence or spirit of the
brand positioning and brand values.
Nike
Authentic Athletic Performance
Indica
More spacious car without extra cost
Disney
Fun Family Entertainment
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Scope of Branding
Branding is an exciting realm with scope for
different categories of branding.
Firstly where you take a commodity and
brand it.
Second category of products is what can be
called „quasi brands „.
Third category is differentiated.
Fourth is very unique products.
Fifth category is services.
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Encouraging towards brands
Nokia launched a participative campaign
to encourage Kolkata knight Riders
during IPL.
Yahoo! Set up yodel studios in New
York, London and Mumbai, and
provided contestants with a range of
musical tracks with tips on how to yodel
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How Brands Work
Brand personalities
Branding
Trust
Brand image
Brand relationships
Brand equity
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Conclusion
In conclusion, brand management has
become much more challenging in this rapidly
changing world.
Companies that continue to manage their
brands as they always have will fall
significantly behind or face extinction.
Those companies that stay relevant to
customers, provide what they want, and
engage them in ways that provide wonderful
experiences will survive and succeed.
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