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Online marketing strategy H1 2010 A proposal by Envigo Marketing Pvt. Ltd.
An introduction to Envigo’s clients
An introduction to Envigo’s services Conversations Online marketing and ecommerce strategy Internet marketing 3 rd  party channel management Web design  & development SEO Social media marketing Media strategy, planning & buying Campaign setup, management Campaign optimisation Social media marketing Competition Research On-Page & Off- Page Optimization Ecommerce support Customer engagement Apps Requirements  analysis Setup presence and tracking PHP/JAVA based  application  development Social PR Affiliate network management
Internet marketing
What is internet marketing – search engine ads
What is internet marketing – media ads 4 2 3 1
Our internet marketing capabilities Campaign Management ,[object Object],[object Object],Optimisation Tools ,[object Object],[object Object],Clients ,[object Object],[object Object],[object Object],[object Object]
Our internet marketing process Campaign goals based on business model & ROI rate Campaign design Metric design Media Planning Campaign creation Tracking and Reporting Campaign Management Campaign Optimization Predictive Analytics
Search engine optimisation
What is search engine optimisation
Site Analysis Product analysis Keyword research Microsite design development Content Optimization Linking Strategy Competition, Market  Analysis & Strategy Onsite Linking Tracking& Reporting Our SEO process Keyword URL document Link Building Social media optimisation Code optimisation URL optimisation Content generation
Use of social media
Use of microsites Main website Microsite - No use of client’s IT resources, seamless customer experience - SEO benefits, but conforms to branding guidelines - Quick turnaround – keep a handle on headcount but do not compromise on responsiveness
Content optimisation Homepage optimised for the keyword “wine”
Link building strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],L 1 L 2 C 1 Ext B 1 C 1 L Ext B C Independent blogs External websites Client specific blogs Client website PR Inbound 1- way links 2-way  links Internal linking
Our SEO process – Visibility and results
Social media marketing
What is social media marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Active listening, emotion Listening Brand conversations, comments Conversation Branded applications, Widgets Facilitation Brand blogs, community sites Participation Virals, Competitions Engagement Display ads, Pre-roll videos Interruption
Our social marketing process Customer and brand analysis Communication strategy and objectives Selection of activity model Active listening + campaign setup Reporting Campaign Management
Online lead generation campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chose the countries and cities you want to target
Envigo Marketing Pvt. Ltd. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You!

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Introduction To Envigo

  • 1. Online marketing strategy H1 2010 A proposal by Envigo Marketing Pvt. Ltd.
  • 2. An introduction to Envigo’s clients
  • 3. An introduction to Envigo’s services Conversations Online marketing and ecommerce strategy Internet marketing 3 rd party channel management Web design & development SEO Social media marketing Media strategy, planning & buying Campaign setup, management Campaign optimisation Social media marketing Competition Research On-Page & Off- Page Optimization Ecommerce support Customer engagement Apps Requirements analysis Setup presence and tracking PHP/JAVA based application development Social PR Affiliate network management
  • 5. What is internet marketing – search engine ads
  • 6. What is internet marketing – media ads 4 2 3 1
  • 7.
  • 8. Our internet marketing process Campaign goals based on business model & ROI rate Campaign design Metric design Media Planning Campaign creation Tracking and Reporting Campaign Management Campaign Optimization Predictive Analytics
  • 10. What is search engine optimisation
  • 11. Site Analysis Product analysis Keyword research Microsite design development Content Optimization Linking Strategy Competition, Market Analysis & Strategy Onsite Linking Tracking& Reporting Our SEO process Keyword URL document Link Building Social media optimisation Code optimisation URL optimisation Content generation
  • 12. Use of social media
  • 13. Use of microsites Main website Microsite - No use of client’s IT resources, seamless customer experience - SEO benefits, but conforms to branding guidelines - Quick turnaround – keep a handle on headcount but do not compromise on responsiveness
  • 14. Content optimisation Homepage optimised for the keyword “wine”
  • 15.
  • 16. Our SEO process – Visibility and results
  • 18.
  • 19. Our social marketing process Customer and brand analysis Communication strategy and objectives Selection of activity model Active listening + campaign setup Reporting Campaign Management
  • 20.
  • 21.