This document summarizes a presentation on engaging employees using digital tools. The presentation covered: 1) Definitions of employee engagement and what engages employees, including leadership communication, meaningful work, and voice. 2) The role digital media can play in engagement, such as leadership visibility, recognition, and two-way communication. 3) Overcoming barriers to using social media in organizations, including setting objectives, starting small, clear guidance, and positioning social tools in the communications mix. 4) A case study of an organization using social recognition programs and online communities to foster collaboration. 5) Ways intranets can encourage innovation, such as focusing on strategic goals, quick platforms, social

1. Engaging with employees
using digital tools
3rd November 2011
The Hospital Club, London

2. Welcome and
thank you for coming
Mike Boogaard
Managing Director, View

3. Agenda
Hilary Scarlett – Employee engagement (using digital tools)
Consultant – Scarlet Associates
Steve Davies – Social media go large
Head of Intranet - HSBC
Mark Smith – The shift from social media to social business
Creative Director – View
Martyn Perks – Can Intranets make innovation happen
Digital Consultant – View
Q&A Session – Everyone is invited!

4. A little bit about us
We are.
• Digital communication specialists
• 20 years of experience
• Team of 30 dedicated and passionate professionals
• Microsoft, Sitecore and Episerver partners

5. A little bit about us
We do.
• Strategic consultancy, digital audits, visioning
• Business analysis and case building
• Intranet planning, design and build
• Corporate web sites, micro-sites and campaigns
• Mobile and Social media strategies & implementation

6. The company we keep speaks volumes

7. Helping develop thought leadership
Our expertise
• We host regular events and
roundtable discussions
• Only agency invited to speak at
recent Intranet benchmarking
forum 24
• Guest speaker at a recent event
organised by Melcrum & hosted
by RBS – Social media and your
intranet

8. Now lets get stuck in…
Next: Hilary Scarlett – Engaging with employees
3rd November 2011
The Hospital Club, London

9. Engaging with Employees
(using digital tools)
3rd November 2011
Scarlett Associates

10. Scarlett Associates
THE REALLY USEFUL
GROUP THEATRES
10
Scarlett Associates

11. Employee engagement – what is it?
Good news Bad news
• Correlation between • Still lots of differing
positive outcomes definitions
(share price, • UK workforce doesn’t
customer seem to feel more
satisfaction etc) and engaged
engagement • Many organisations
• Greater awareness see it as a series of
• Government interventions eg the
backing engagement survey
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Scarlett Associates

12. So, what makes you feel engaged?
Think about a time when you really enjoyed
what you were doing at work
• Share this experience with your neighbour
• What was it that led to your feeling engaged?
Please be ready to share your experiences
12
Scarlett Associates

13. Engagement ≠ communication

14. Engage with what?
"I love first direct, it's got a fantastic
vibe... evident right at the beginning,
still evident now 17 years later.”
Debra, team manager
…the global company, my region, the division, the country, my
team, this location, the brand, my profession, my colleagues, my
manager, the customers, my pay cheque…? There is no ‘one-
size fits all’
Scarlett Associates

15. Lots of definitions but ten common themes
1. Senior leadership communication and visibility
2. Good line manager who balances challenge and support
3. Sense of vision and purpose and clear line of sight
4. Meaningful work
5. Workload, and tools to do the job
6. Voice – involvement and opportunities to share ideas
7. Autonomy
8. Reward and recognition
9. Fairness
10. An organisation that shows concern for its employees
15
Scarlett Associates

16. • increasing leadership visibility • involving 4000 leaders around the
world in creating the new vision
New tools provide new opportunities
to connect with employees
• thanking and recognising
colleagues

17. What’s the role of digital media?
1. Senior leadership communication and visibility
2. Good line manager who balances challenge and support
3. Sense of vision and purpose and clear line of sight
4. Meaningful work
5. Workload, and tools to do the job
6. Voice – involvement and opportunities to share ideas
7. Autonomy
8. Reward and recognition
9. Fairness
10. An organisation that shows concern for its employee
17
Scarlett Associates

18. Questions to reflect on
1. What does your organisation really mean by ‘engagement’? Does
it know?
2. How engaged are your employees?
3. Do you know what engages different groups of employees in your
organisation?
4. Is engagement seen as a series of inputs or interventions, or as
an outcome?
5. How can you best use ‘traditional’ and digital tools to connect
employees to the organisation and to each other?
18
Scarlett Associates

19. Thank you!
Hilary Scarlett
www.scarlettassoc.com
hilary@scarlettassoc.com

20. Social media
going large
Steve Davies
Head of Intranet, HSBC
To view the slide please go to this link -
http://prezi.com/em2hprhpsxw9/social-media-go-large/

21. The shift from social media
to social business
Are you ready?
Mark Smith
Creative Director
3rd November 2011
The Hospital Club, London

22. The numbers
• 70% of organisations still block access to social
media websites*
• Only 27% of organisations have any social
networking capability on their intranets**
• 64% of global internal communicators rate their
teams social media expertise as low**
• 52% of corporates have no social media policy**
* Source: Financial Times, October 24th 2011
** Source: Melcrum Social Media Report, September 2010

23. Barriers to entry
• Lack of a clear business case
• Perceived loss of control and reputational damage
• Inadequate metrics and measurement techniques
• Lack of expertise and training
• Too many options!

24. Overcoming the challenges
Set objectives
• What is it you want to achieve?
• Align with business strategy
• Obtain senior level sponsorship
• Don’t let technology define the approach

25. Overcoming the challenges
Start small, aim big
• Don’t try and do everything at once
• Identify quick wins and advocates
• Experiment with a specific project or user group
• Leverage existing examples of sharing,
connection and collaboration

26. Overcoming the challenges
Clear limits and guidance
• Set some simple principles and guidelines
• Rules should protect, not police
• Make people accountable for what they publish
• Train and educate

27. Overcoming the challenges
Position within your communications mix
• Compliment rather than replace your existing
communications channels
• Reassure your people by defining a primary
channel
• Explain the purpose and advantage of social media
tools

28. In summary…
• Employing social media in your organisation is as
much about culture as it is about technology
• Empowering employees with a voice, trusting
them, encouraging ideas and discussion must be
supported from the top down
• Perhaps acknowledge that social media may not
be right for you right now
• Simple works best

29. Case study
‘Support central’ community
• 400,000 global users in 6,000+ locations
• 25 million web hits a day
• 50,000 user groups
• 100,000 experts available to answer
questions
• Thousands of business processes
digitised
• Up-time of 99.9%

30. Case study
‘Shout’ staff recognition programme
• A simple way to say thank you to, and to
acknowledge colleagues
• 50,000 ‘shouts’ since launch in
October 2008
• 200 prizes a month, with monthly and
yearly prize draws
• Aligns with business values and
encourages cross-department
recognition

31. Thank you
Mark Smith
Creative Director
3rd November 2011
The Hospital Club, London

32. Can intranets make
innovation happen?
Martyn Perks
Digital Consultant
3rd November 2011
The Hospital Club, London

33. Can intranets foster
innovation?
Martyn Perks
www.thinkingapart.com : mail@thinkingapart.com

34. An era of cut-backs?

35. Many organisational impediments

36. Intranets must try to solve everything!

37. The organisational challenge
Jane McConnell, NetJMC Global Intranet Trends for 2010 report
Split organisational from operational functions

38. Focus on strategic instead of support roles

39. 1. Target and encourage the change agents
2. Create a flexible platform quickly
2b. Don’t over-design. Instead learn from its adoption
3. Leave silos as they are. Too costly to change
4. Be social without getting distracted by its noise
5. Focus on business needs instead of staff ones
Create space to allow thinking to flourish
Five ways to encourage innovative intranets

40. www.thinkingapart.com : mail@thinkingapart.com

41. Contact details
Neil Clayton
Business Development & Marketing Manager
nclayton@viewplc.com
+44 (0) 20 8811 8600
+44 (0) 7540 554 047
http://www.viewplc.com
http://www.slideshare.net/viewstudio