O reilly twitter for marketing mike volpe

1. Twitter for Marketing & PR
O’Reilly Twitter Bootcamp - Webinar Preview
Mike Volpe
HubSpot VP Marketing
Twitter: @mvolpe
Siêu thị điện máy Việt Long www.vietlongplaza.com.vn

2. Twitter is a Big Deal
More website visitors than
NY Times or Washington Post.
http://siteanalytics.compete.com/twitter.com+nytimes.com+washingtonpost.com/

3. Is Twitter for Business?

4. Twitter for PR
Need to urgently speak with a business that is very
actively leveraging social media strategies; for ZDNet
I spoke about our use of social media for biz on 2 panels -
http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
408 555-1234?
I will call you right now
Elapsed Time:
50 Minutes

5. Twitter for Marketing
• 10% of our blog traffic
• 3rd biggest single traffic source
• 7% of Twitter visitors convert to leads
• Hundreds of leads for HubSpot

6. Twitter for Business
• Customer service
• Brand building
• PR
• Lead generation
Siêu thị điện máy Việt Long www.vietlongplaza.com.vn

7. Assumptions
• You know the basics of Twitter for
personal use
• Interested in using Twitter for
Marketing

8. How to Succeed With Twitter
Track & Build Your
Analyze Network
Engage
With Your
Community

9. Twitter Grader
Score evaluates overall authority / influence

10. Put a Bio in Your Profile

11. Identify Yourself in Your Bio

12. Put a Link in Your Profile

13. Follow to Get Followers

14. Follow Top Twitter Users
twitter.grader.com/topusers

15. See Who Thought-Leaders Follow
twitter.com/dmscott

16. Who’s Talking About Your Keywords?
search.twitter.com/search?q=lead+generation

17. Follow Like Minded People
twitter.grader.com/search

18. Engage With People
10,000 followers
2,000 followers

19. Follow People Who Follow You

20. Following-to-Follower Ratio

21. It’s a Discussion, Not a Broadcast

22. Follow Your Brand in Conversations

23. Save Testimonials
http://twitter.com/Scobleizer/statuses/774666561

24. Use Favorites to Save Highlights
twitter.com/HubSpot/favourites

25. Tweets-per-Day Best Practice

26. What are ReTweets

27. What are ReTweets?
RT @username: Original Tweet
OR
Original Tweet Via @username

28. Why Do You Want ReTweets?
• Followers
• Buzz
• Traffic

29. Offer Value to Get ReTweets
• How To’s and Instructional Content
• News, especially breaking news
• Warnings (viruses or scams)
• Freebies and Contests

30. Final Advice from MC Hammer
“Forget the numbers. Just be interesting.”

31. Attend the Twitter Bootcamp for More!
Things not covered today:
• Twitter for customer service
• Twitter and brand building
• Hashtags
• Twitter for events & conferences
• Tweetups
• Using Twitter with blogs, Facebook…

32. Thank You!
Bootcamp:
http://training.oreilly.com/twitterbootcamp/
Webinar Questions:
http://www.inboundmarketing.com/content/oreilly-twitter-webinar
Mike Volpe
HubSpot VP Marketing
Twitter: @mvolpe