1. Sieu thi dien may Viet Long - www.vietlongplaza.com.vn
How to Use Social Media
To Build Your Brand
Rick Burnes
Marketing Manager @HubSpot
Twitter: @RickBurnes
2. Agenda
I. About HubSpot & Inbound Marketing
II. How Branding Is Changing
III.
III How to Cultivate Your Brand
IV. Measuring Your Brand
2
3. Who’s HubSpot?
• Founded in July 2006 from research at MIT
y
• Cambridge, MA
• 1800+ customers 100+ employees
1800 customers, 100
3
31. What Kind of Content?
Content about your Content about your
company.
+ industry.
31
32. What Content Channels Are Best?
• Blogg
• Podcast
• Videos
Vid
• Photos
o os
• Presentations
• eBooks
• News Releases
33. Get Into the Content Mindset
• Make emails into blog posts
• Turn forum posts into blog
posts
• Sh t videos at events
Shoot id t t
• Interview customers for your
b og
blog
• Repurpose company data for
public reports
• Share lessons you learn
Flick Photo: Cindiann
34. How to Cultivate With Social Media
Listen
Share Your Content
Listen More
Li t M
Build Relationships
34
35. You Already Have the Skills
You Just Do It Offline
• Meeting people
• Building
relationships
• Asking
A ki questions
ti
• Answering questions
• Building trust
• Building a reputation
35
36. What Are They Saying About You?
Places to listen
• Search.Twitter.com
• google.com/blogsearch
• Technorati.com
T h ti
• Existing blogs
• Industry Twitterers
36