9. * y = mx+b
* y = -482,118x+13,622,877
* f(x) = -482,118x+13,622,877
* f(x+h)-f(x)
* -482,118(x+h)+13,662,877-(-482,118x+13,662,877) 482,118x+(-
482,118h)+13,662,877+482,118x-13,662,877/h
* -482,118h/h
* -482,118 = Profit Loss of Car Sale
*
15. * Release of the Excel.
*
*
The subcompact car was an instant
hit with its fairly small price tag
accounting for most of its popularity.
The Excel was such a hit that it sold
*
in over 100,00 units in the first seven
months.
* The Excel was nominated as "Best
Product #10" by Fortune magazine
largely because of its affordability.
16. * Resorting to their own technology in
*
1988.
* The Sonata was their first born, a
mid-seize car that marked the
beginning of a new era.
* Despite the steps the company had
taken into building a strong brand
image, the reputation Hyundai had
previously collected was lost because
of poor quality and reliability
complaints.
* Hyundai chose to invest heavily in
new product designs and
improvements in overall quality and
reliability.
* In 1998, Hyundai also purchased
Kia, another Korean automaker, to
expand its business and economies of
scale.
17. * (1998) Hyundai began to overhaul its
*
image in an attempt to establish
itself as a world-class brand.
* Chung Ju Yung transferred leadership
of Hyundai Motor to his son, Chung
Mong Koo
* (1999) Hyundai's parent
company, Hyundai Motor
Group, invested heavily in the
quality, design, manufacturing, and
long-term research of its vehicles.
* It added a 10-year or 100,000-mile
(160,000 km) warranty to cars sold in
the United States and launched an
aggressive marketing campaign.
* Since few companies could top
that, Hyundai quickly earned a spot
in the world's top 10 car
manufacturers.
18. * It all started to pay off by the start
*
of the new millennium.
* (2000) the company established a
strategic alliance with Daimler
Chrysler and severed its partnership
with the Hyundai Group
* (2001) The Daimler-Hyudai Truck
Corporation was formed.
* The 2001 Elantra in particular
showing massive improvements in
overall quality, reliability and
performance.
* Other models followed suit and the
desirability of Hyundai cars increased
sharply.
* (2002) Hyundai has also been one of
the worldwide official sponsors of the
FIFA World Cup
19. * Hyundai & Kia is going to mileage
*
woes and sales went down because
the US consumers try to avoid buying
their Korean-made cars.
* They avoid it since Hyundai and Kia
overstated their fuel economy and
mislead their customers into buying
the false mileage claim on a car. This
make the company felt embarrassed
and ruin the reputation.
