video marketing 101

1. 12 Steps to
Hardcore Video SEO
Facebook.com/videoguild
Twitter.com/videoguild
Videomarketingguild.com

2. Why use online video?
• http://www.onehourpersecond.com/
• http://www.youtube.com/t/press_statistics
• http://www.youtube.com/charts

3. Why use online video?
• 4 billion views a day as of Jan. 2012

4. Why use online video?
• 60 hours of video uploaded to
YouTube every minute

5. We need to talk!

6. We need to talk!
What’s the real purpose of video SEO?

7. We need to talk!
Video SEO helps your video
show up on search engines

8. We need to talk!
Many videos are not created
worthy of this honor

9. We need to talk!
If someone searches for a term and finds your
video it must be

10. We need to talk!
relative

11. We need to talk!
If your video is not useful or entertaining
than it’s just
noise

12. We need to talk!
• Video SEO only works if you have good video

13. We need to talk!
• The video should be designed to be shared,
get backlinks and should be good enough for
people to want to watch it.

14. We need to talk!
• If your video is not good, trust me, you don’t
want it to be seen!

15. Caution
• A lot of great videos go to YouTube to die.
Many videos deserve to die!

16. Caution
• If I found your video searching, don't show me
something unrelated.

17. Caution
• You might think that people want to hear
about you, your business or your ideas

18. Caution
• Unless your are
famous, attractive, funny, entertaining or have
a great story to tell,
no one cares

19. Caution
• Traditional video production does not work
well on YouTube.

20. Caution
• Long intros, extended b-roll and fluff needs to
be removed or your visitors will not stick
around. Get to the point and tell your story.

21. 1. Design Purpose
• Understand what you want your video to
achieve before you shoot.
• What actions do you want the user to
take?

22. 2. Search-Designed Video
• Not all video needs to show up in search!
• If your CEO rants for 8 mins about a topic no
one cares about, odds are your going to get
like 100 views.

23. Producing videos that get views
• In the following example, we show up
#1, #2 and #5 for the term “Asset Tracking”
in YouTube

24. Producing videos that get views

25. Producing videos that get views
• All of the stories that are showing up are
about asset tracking, not just sales pitches

26. Promote Social Behavior

27. 3. Promote Social Behavior
• Social seems to be more important for video
than any other ranking factor. If people are
taking and sharing your video, you will show
up higher.

29. 4. Video SEO 101
• Don’t get caught up in very technical video
SEO jargon. Gaming the system only gets
you so far

30. Video SEO 101 – Ranking Factors
• Views, comments, playlists, likes, and
shares have a direct impact on video SEO.
• Unless people are being social with your
video, you don’t have much of a chance to
rank well.

31. Video SEO 101 – Ranking Factors
• My personal goal is to get 1,000 views and
100 social interactions in the first week of
a videos life. For most terms, this blasts
the rankings near the top of YouTube
search.

32. Video SEO 101 – Ranking Factors
• Unless people keep coming to your video
and talking about it, your video will have a
very short life cycle in search
• Relevance is how all search engines
survive. If you make this your goal, you will
be much better off

33. Video SEO 101 – Basics - Title
• The best way to create a title is to know what you
want to rank for. You don’t have to get too fancy.
Just make sure people are really searching for this
term.
https://ads.youtube.com/keyword_tool
https://adwords.google.com/select/KeywordToolExternal

34. Video SEO 101 – Basics - Description
• Put a link on the first line as a call-to-action
• Use your title keywords in the description
• Tell people what to do next
Good example:
http://www.youtube.com/watch?v=Nc9IecsHX9Q

35. Video SEO 101 – Basics – Category & Tags
• YouTube is a database, the better you tag
and describe your video, the more likely the
right people will find it.
• If the wrong people find your video, it will
most likely hurt your potential views

36. 5. Video Advertising
• Kick start your videos with
Promoted Videos
• http://www.youtube.com/t/advertising_pro
moted_videos

37. 6. Backlinks
• Try to get as many people as you can to
embed your video.
• Link your webpage that has the YouTube
embedded video to 10+ other video
sharing sites and Social sites

38. 7. Video Sitemaps
• Add a video sitemap
• Include: thumbnail, duration, title, keyword
rich descriptions, landing page URL
• http://www.google.com/webmasters/videosite
maps/
• http://yoast.com/video-seo/

39. 8. Annotations
• If you tell people what to do, many times
they will do it. Annotations are a great way
to get people to watch more videos and
subscribe to your channel

41. 9. Captions
• Always use captions for video SEO. Transcribing your
videos can then allow you to put that text on your site.
• http://speakertext.com/
• Look at the example of the transcribed text box
http://speakertext.com/captionbox

42. 10. Playlists
• Playlists are one of the most powerful
things you can do for a new video.
• In the next slide notice the 5 thumbnail. It’s
just a playlist showing up in YouTube
Search.

43. Producing videos that get views

44. 11. Video Syndication
• Put your video everywhere!!!
iTunes, Roku, RSS Feeds, video sharing
sites
• http://feedburner.google.com
• http://www.youtube.com/watch?v=_wzdas0e
DjA

45. 12. Video Analytics
• Understand the dynamics of what’s going on
under the hood of your account.
• Look at the Audience Retention to see when
people are engaging and when people are
leaving. Change your production style based
on this information
• https://www.youtube.com/analytics

46. Jeremy Vest
Facebook.com/videoguild
Twitter.com/videoguild
Videomarketingguild.com