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1. Explaining Technopreneurship:
A Combination of Theory &
Personal Experience
BY: VIDIYAMA SONEKH
BANDUNG, DEC 1, 2012
Prepared By Vidiyama Sonekh vidiyama@gmail.com for ITHB, Bandung, Dec 1, 2012

2. VIDIYAMA SONEKH
Born in Jakarta 30 November 1979
12 years of experience in technology industry
• Founder of Internet Survey Indonesia
• Founder of Farabi Centaur Chiron (digital
media production & engagement)
• Founder of 7 Warna Sinema
Currently as Business Director at XM Gravity
(Digital media consulting company)
Twitter @vidiyama
vidiyama@gmail.com
Prepared By Vidiyama Sonekh E: vidiyama@gmail.com T: @vidiyama for ITHB, Bandung, Dec 1, 2012

3. TECHNOPRENEUR
techno- + entrepreneur
First known use 1987
Definition:
an entrepreneur involved with high technology
Source: http://www.merriam-webster.com
Technopreneur Advance Definition:
“Type of entrepreneur that has a strategic role in
accelerating national development is the one with
INNOVATION as its base, or TECHNOPRENEUR”
(http://www.bppt.go.id/index.php/component/content/article/63-kebijakan-
teknologi/1018-kehadiran-technopreneur-percepat-pertumbuhan-ekonomi-negara)
Technopreneurship is not a product but a process of synthesis in engineering the
future of a person, an organization, a nation and the world
Prepared By Vidiyama Sonekh E: vidiyama@gmail.com T: @vidiyama for ITHB, Bandung, Dec 1, 2012

4. GLOBAL TECHNOPRENEUR
Prepared By Vidiyama Sonekh E: vidiyama@gmail.com T: @vidiyama for ITHB, Bandung, Dec 1, 2012

5. LOCAL TECHNOPRENEUR
Indonesia social networking
You?
Prepared By Vidiyama Sonekh E: vidiyama@gmail.com T: @vidiyama for ITHB, Bandung, Dec 1, 2012

6. THE ORIGIN
CERTAIN MINDSET
COURAGE ABILITY TO THINK DIFFERENT
CREATIVITY
INTERDISCIPLINARY SKILLS
HARD WORK
• Delivering an innovative hi-tech product
• Makes use of hi-tech in an innovative way to deliver its product to the consumer
• Or both combination
Prepared By Vidiyama Sonekh E: vidiyama@gmail.com T: @vidiyama for ITHB, Bandung, Dec 1, 2012

7. 3 QUESTIONS FOR A TECHNOPRENEUR
What problems in society/consumers do you want to solve with
technology?
• Thomas A. Edison wants to bring light to the people with technology (light bulb) and not
candles
What makes your invention/product different from what is already in the
market?
• Steve Jobs didn’t create computer, but he brought computers from government and
corporation use to the mass people
What is the improvement from the existing technology?
• Can your invention/product be better, faster, more efficient and effective than the previous
ones?
Prepared By Vidiyama Sonekh E: vidiyama@gmail.com T: @vidiyama for ITHB, Bandung, Dec 1, 2012

8. THE SPECTRUMS
• Do you agree that
Technopreneurship
consists of these three
Technology-
based Industry
spectrums?
• Technology as both the
tool and final output
• Creativity in terms of
Creative Commercial innovation
Industry Business • Commercial in terms of
can you make a profit
from your product
Prepared By Vidiyama Sonekh E: vidiyama@gmail.com T: @vidiyama for ITHB, Bandung, Dec 1, 2012

9. MY JOURNEY
Farabi Centaur Chiron
Internet Survey Indonesia
Prepared By Vidiyama Sonekh E: vidiyama@gmail.com T: @vidiyama for ITHB, Bandung, Dec 1, 2012

10. MY NOT SO SUCESSFUL STORY
iCast is a proximity
marketing platform
developed by FCC which
allows two-way transfer of
data to/from mobile
devices based on proximity
of such mobile devices to a
iCast server
It leverages the growing
number of BlueTooth
enabled devices including
mobile phones, PDAs and
portable computers
iCast delivers high-
bandwidth delivery of
digital data, without
network charges, on an
opt-in basis
Prepared By Vidiyama Sonekh E: vidiyama@gmail.com T: @vidiyama for ITHB, Bandung, Dec 1, 2012

11. I FOUND THIS TO BE TRUE
“I have not failed. I’ve just found
10,000 ways that won’t work”
(Thomas Alva Edison)
The road to innovation in technology
is paved with unrelenting mentality
How about you?
Prepared By Vidiyama Sonekh E: vidiyama@gmail.com T: @vidiyama for ITHB, Bandung, Dec 1, 2012

12. ELEMENTS SUPPORTING THE BIRTH OF
TECHNOPRENEUR
Technopreneur
Technology
Business Incubation (Inc. financing,
Infrastructure &
marketing, etc.)
Suprastructure
Education Clear Government
Institution R&D in Private Regulation on
(technology Sectors Technology (patent,
laboratory) scope of use, etc.)
Prepared By Vidiyama Sonekh E: vidiyama@gmail.com T: @vidiyama for ITHB, Bandung, Dec 1, 2012

13. WHERE DO I START
CREATIVITY
Creativity is breaking the conventional mental blocks and playing with
imagination and possibilities, leading to new and meaningful connections
and outcomes while interacting with ideas, people and the environment.
Prepared By Vidiyama Sonekh E: vidiyama@gmail.com T: @vidiyama for ITHB, Bandung, Dec 1, 2012

14. HOW
1 Review of and current issues
2 Ideas and Innovation
3 Preparing a winning business proposals
and presentation
Prepared By Vidiyama Sonekh E: vidiyama@gmail.com T: @vidiyama for ITHB, Bandung, Dec 1, 2012

15. Are You Ready to become a
Technopeneur?
Thank You
Prepared By Vidiyama Sonekh E: vidiyama@gmail.com T: @vidiyama for ITHB, Bandung, Dec 1, 2012