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Social Applications 101

                                              What are Social
                                              Applications?

                                          Why should marketers care?




CONFIDENTIAL
©
2008
Social
Intent,
LLC

Consumers are waiting for brands to engage:

                                     –  Three on four of US online adults now use social tools to
Consumers Are Waiting


                                        connect with eachother1
                                     –  85 percent of US consumers believe companies should
                                        interact with them via social media2
                                     –  1/3 of hard-to-reach consumers (ages 18-34) and 1/3 of the
                                        wealthiest households believe companies should actively
                                        market to them via social networks2




                          1
Forrester
research,
October
2008

                          2   “Business in Social Media” Study, 2008 Cone. 


                        CONFIDENTIAL
©
2008
Social
Intent,
LLC

The Social Web is:

                             •  Social Networks
What is the Social Web


                                  –  It’s where consumers engage each other
                                  –  Facebook, MySpace, LinkedIn, Meebo,
                                     SecondLife


                             •  Social Media
                                  –  It’s where consumers publish
                                  –  Blogs, Wikis, Del.icio.us, YouTube, Slideshare


                             •  Social Media/Network Hybrids
                                  –  Where consumers publish and network
                                  –  Twitter, Flickr, Flixter, Facebook

                         CONFIDENTIAL
©
2008
Social
Intent,
LLC

Branded Social Applications:
What are Social Applications


                                             –  Connects individuals and marketers in “marketplaces of
                                                intent” where relationships drive usage


                                             –  Bring your brand promise to life in ways that encourage
                                                engagement between brand and users and between users
                                                themselves

                                             –  Enable users to communicate your story


                                             –  Aren’t ads, but potentially long term channels of
                                                communications between brand and customers




                               CONFIDENTIAL
©
2008
Social
Intent,
LLC

Social Application Verticals                                             A vertical for every brand and task:

                                                                         •  Channel
                                                                           –  Superwall, CokeTag, LinkedIn, Meebo
                                                                         •  Content
                                                                           –  Flixter, iLike, Watercooler
                                                                         •  Quiz
                                                                           –  Likeness, Flixter, Compare People
                                                                         •  Games
                                                                           –  Zombies, Scrabble, Texas Hold’em
                                                                         •  Gifts
                                                                           –  Grow a Gift, Free gifts
                                                                         •  Self expression
                                                                           –  Cities I’ve Visited, CokeTag

                               CONFIDENTIAL
©
2008
Social
Intent,
LLC

•  Social Media is no fad

                                –  Social media is a global phenomenon happening in all markets
                                   regardless of social, cultural and economic development
Social Media is No Fad




                                –  Marketers across all verticals
                                   are funneling more money
                                   into social media


                                –  Social Applications are
                                   measureable and can yield
                                   tremendous ROI if designed with robust testing and optimization
                                   in mind


                                –  Social Applications can yield unique demographic and behavioral
                                   data and insights at a low cost

                         CONFIDENTIAL
©
2008
Social
Intent,
LLC

Building Social Applications calls for skills typically beyond the
                                   abilities of traditional marketers, agencies and web developers.
How To Use Social Software


                                   Social Intent will show you how to use Social Applications to:


                                   •     Create brand awareness
                                   •     Generate leads
                                   •     Introduce a product/campaign
                                   •     Improve reputation
                                   •     Collect data/content
                                   •     Create new value through a social application brand
                                         extension!



                             CONFIDENTIAL
©
2008
Social
Intent,
LLC

Vidar Brekke, CEO
                                       –  Past positions: Strategist at Ogilvy, VP Marketing at
                                          JPMorgan, VP Marketing Linkstorm, Strategist/
                                          Creative Director Kurani Interactive.
                                       –  Clients: Coca-Cola, IBM, Vonage, Cisco, General
Senior Team




                                          Motors, American Express, Wal-Mart, E*Trade


                                       Vineel Shah, CTO
                                       –  Past positions: Senior Technical Yahoo at HotJobs,
                                          Manager of Software Development at MTV Online,
                                          Software Developer/architect at iVillage, Citibank,
                                          ProgrammableWeb.
                                                           www.socialintent.com
                                               30 Christopher St. Suite 4C. New York, NY 10014
                                                        contact_us@socialintent.com
                                                             +1 (646) 465-2965


              CONFIDENTIAL
©
2008
Social
Intent,
LLC
                  8


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Social Apps 101

  • 1. Social Applications 101 What are Social Applications? Why should marketers care? CONFIDENTIAL
©
2008
Social
Intent,
LLC

  • 2. Consumers are waiting for brands to engage: –  Three on four of US online adults now use social tools to Consumers Are Waiting connect with eachother1 –  85 percent of US consumers believe companies should interact with them via social media2 –  1/3 of hard-to-reach consumers (ages 18-34) and 1/3 of the wealthiest households believe companies should actively market to them via social networks2 1
Forrester
research,
October
2008
 2 “Business in Social Media” Study, 2008 Cone. 
 CONFIDENTIAL
©
2008
Social
Intent,
LLC

  • 3. The Social Web is: •  Social Networks What is the Social Web –  It’s where consumers engage each other –  Facebook, MySpace, LinkedIn, Meebo, SecondLife •  Social Media –  It’s where consumers publish –  Blogs, Wikis, Del.icio.us, YouTube, Slideshare •  Social Media/Network Hybrids –  Where consumers publish and network –  Twitter, Flickr, Flixter, Facebook CONFIDENTIAL
©
2008
Social
Intent,
LLC

  • 4. Branded Social Applications: What are Social Applications –  Connects individuals and marketers in “marketplaces of intent” where relationships drive usage –  Bring your brand promise to life in ways that encourage engagement between brand and users and between users themselves –  Enable users to communicate your story –  Aren’t ads, but potentially long term channels of communications between brand and customers CONFIDENTIAL
©
2008
Social
Intent,
LLC

  • 5. Social Application Verticals A vertical for every brand and task: •  Channel –  Superwall, CokeTag, LinkedIn, Meebo •  Content –  Flixter, iLike, Watercooler •  Quiz –  Likeness, Flixter, Compare People •  Games –  Zombies, Scrabble, Texas Hold’em •  Gifts –  Grow a Gift, Free gifts •  Self expression –  Cities I’ve Visited, CokeTag CONFIDENTIAL
©
2008
Social
Intent,
LLC

  • 6. •  Social Media is no fad –  Social media is a global phenomenon happening in all markets regardless of social, cultural and economic development Social Media is No Fad –  Marketers across all verticals are funneling more money into social media –  Social Applications are measureable and can yield tremendous ROI if designed with robust testing and optimization in mind –  Social Applications can yield unique demographic and behavioral data and insights at a low cost CONFIDENTIAL
©
2008
Social
Intent,
LLC

  • 7. Building Social Applications calls for skills typically beyond the abilities of traditional marketers, agencies and web developers. How To Use Social Software Social Intent will show you how to use Social Applications to: •  Create brand awareness •  Generate leads •  Introduce a product/campaign •  Improve reputation •  Collect data/content •  Create new value through a social application brand extension! CONFIDENTIAL
©
2008
Social
Intent,
LLC

  • 8. Vidar Brekke, CEO –  Past positions: Strategist at Ogilvy, VP Marketing at JPMorgan, VP Marketing Linkstorm, Strategist/ Creative Director Kurani Interactive. –  Clients: Coca-Cola, IBM, Vonage, Cisco, General Senior Team Motors, American Express, Wal-Mart, E*Trade Vineel Shah, CTO –  Past positions: Senior Technical Yahoo at HotJobs, Manager of Software Development at MTV Online, Software Developer/architect at iVillage, Citibank, ProgrammableWeb. www.socialintent.com 30 Christopher St. Suite 4C. New York, NY 10014 contact_us@socialintent.com +1 (646) 465-2965 CONFIDENTIAL
©
2008
Social
Intent,
LLC
 8