Presentation describes a research on the use of social media for social and political change. The research is focusing on the situation in Cameroon - Central Africa.

1. Social and Political
Change with Social Media
The case Cameroon
Prof Victor van Reijswoud PhD - MIS4D.com
victor@mis4d.com - +237 7363 7111

2. It is possible - the Arab Spring

3. What is the role of social media?
1. First, social media played a central role in
shaping political debates in the Arab Spring.
2. Second, a spike in online revolutionary
conversations often preceded major events
on the ground.
3. Third, social media helped spread
democratic ideas across international
borders.
Howard, Philip N et al. "Opening closed regimes: what was the role of social media during the Arab
Spring?." (2011).

4. What are we talking about?

5. There is more!

6. Friedrich Ebert Foundation - YDE
To promote political and societal
education of people from all
walks of life in the spirit of
democracy and pluralism
Social
Democratic
tradition
HQ in Germany
Office in Yaounde

7. Research Cameroon
1. Review of the current status
a. Blog and bloggers
b. LinkedIn groups
c. Facebook communities
d. Twitter landscape in YDE and Douala
2. Interviews with key players
3. Explorative stakeholder workshop - mid March
4. Report in the way forward

8. Access to internet is needed

9. Or mobile

10. We are not so big on Facebook

11. We like LinkedIn!
Actual numbers
general penetration rate
online population penetration rate
Cameroon
188.438
(0.98%)
(24.04%)
Nigeria
1.313.941
(0.85%)
(2.92%)

12. Top 20 of Twitter in Africa

13. Some need more words - blogging

14. Creator vs consumer

15. Cut the cables!

16. What is your social media strategy?