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Corporate Sustainability at the Top:
How the New Green Economy
Can Propel Your Executive Job Search



Victoria Zelin, Senior Vice President
Hudson Gain Corporation


March 2009


        Five Penn Plaza, 23rd Floor, New York, NY 10001 Phone 212.835.1601 www.hudsongain.com
                                                                                         Copyright ©2009 Hudson Gain Corporation
Agenda

   Introduction to Hudson Gain
   Hopes for Today
   Context: Definitions of Sustainability
   Sustainability Continuum
   Who are the Leaders of Sustainability?
   Hudson Gain’s Chief Sustainability Officer (CSO)
    Study
   Positioning Yourself and Interviewing
   What will You Do?


                           2
Founded in 2002, Hudson Gain
Corporation believes that the work of
corporate leaders is to make their
organizations sustainable from the
perspective of the triple bottom line:
People, Profit, Planet.

Hudson Gain focuses on the People part
of the equation: helping management
“build or buy” their leadership talent. As
a leadership solutions firm, we serve the
talent acquisition, talent development and
change management needs of client
companies of all sizes and industries.

Among Hudson Gain’s leadership
solutions are helping companies hire or
appoint Chief Sustainability Officers and
building employee engagement for
Sustainability.




                                                 Copyright ©2009 Hudson Gain Corporation
                                             3
Hopes




        4
The Context: Definitions of Sustainability

   “Meeting the needs of
    the present without
    compromising the ability
                                         People                 Planet
    of future generations to       sustainable employee sustainable resources
                                    and customer base and operating environment
    meet their own needs.”
       Brundtland Commission
       (1987)
                                                    Profits
                                               sustainable business
                                             increased present value




                               5
Sustainability Continuum


   Denial               Organizational Level       Leading Edge




   Reactive               Individual Level             Activist


                       How will you position
              your job search in the current market?

                                                        Copyright ©2009 Hudson Gain Corporation
Who are the Leaders of Sustainability?

   Can oversee Corporate Social Responsibility (CSR),
    Community, Environmental
   Some CEOs are CSOs for their organizations
   Sustainability roles should grow
       Employees and Customers want Green
       American Recovery and Reinvestment Act 2009
       “Cap and trade”/tighter legislation
   Roles can develop organically inside/or require
    skills/hires from outside
Contents of the Hudson Gain CSO Study

   Going Green? Don't Hire a Sustainability Chief
    Until You Read This Study!
    http://echem.goiwx.com/downloads/HudsonGain_ChiefSustainabilityOfficerStudy08.pdf

   “Universal” CSO requirements
   Key CSO responsibilities and challenges
   Filling the role internally or externally
   Examples of Top People/Companies
   Sustainability 1.0 vs. 2.0
   Quotes



                                              8
Where Do Sustainability Leaders Come
From?
   Senior and middle management, or high-level
    technical roles
   Almost all functions, depending on many factors
   Previous experience in another function (not
    sustainability)
   Typically internal, supplemented by technical
    consultants
   Some are external hires
   Builders vs. Managers, creators vs. maintainers


                           9
Our Study Found CSOs from ….

   Environmental Health & Safety (EHS)
   Supply Chain
   Finance and Audit
   Human Resources
   Law Compliance
   Operations
   Public Relations and Communications
   Engineering
   Research and Development
Required for Sustainability Role

   Communication                     Clear Vision
   Technology
                                      Passion
   Financial/ROI
                                      Organizational
   Measurement
                                      Respect
   Innovation           Leadership
   Ethics                            Persistence
   Supply Chain                      Tenacity
   Operations/Structure              Emotional
   Culture                           Intelligence

                         11               Copyright ©2009 Hudson Gain Corporation
Sustainability Leaders Need…
   Credibility in strategic issues
   Functional or technical
   Political/decision-making
   Negotiating internally, with suppliers
   Decision-making and execution
   Organization culture/style
   Alignment across silos/vendors
   Influence/change management skills
   Industry expertise?


                            12
Positioning re: Sustainability

   Position yourself above the next candidate
       Past accomplishments in Supply Chain parallel
        sustainability work
       Cost/Benefit Analysis and Cost Reduction initiatives
       Shifting to a Six Sigma or Process mindset
       Adding another business lens to decision-making
       Mobilizing workforce for added discretionary effort
   Sustainability functions adjacent to yours?
   Leverage past experience into a new career
   Should you hook your star to Sustainability?


                                13
Where are you on the continuum?

   Where do you fit on the Sustainability Continuum?




   Reactive            Individual Level         Activist




                                                 Copyright ©2009 Hudson Gain Corporation
Transferable Skills

Past Experience/Skills Reposition for Sustainability

Cost Savings

Process Improvement

Change Management

Cross-Functional
Collaboration
Prepare for Interviews

   Research the company’s stand and the media
    (green-washing)
   Confirm with insiders before believing either press
   Do they match with your expectations?
   Plan how to position yourself based on their stand
   After testing the water, share your position
       How did you get interested in Sustainability?
       Where have you been involved in projects?
       What impact on the triple bottom line have you made?
If You Are on the Reactive End…




   Reactive           Individual Level       Activist




         Think of Sustainability in terms of creating
     a long-lasting organization vs. the “Green Thing”



                                              Copyright ©2009 Hudson Gain Corporation
Reflection: What will you do?

   What can you do today that will help you position
    yourself as:
       An active learner or early adopter in your own function
       A collaborator or change agent across functions
       Able to oversee/include Sustainability areas
       A Sustainability leader




                                 18
Call us when you need us!

Victoria Zelin
Senior Vice President
908 306 0272
Victoria.zelin@hudsongain.com



Hudson Gain Corporation
Five Penn Plaza, 23rd floor
New York, NY 10001
www.hudsongain.com




                                19   Copyright ©2009 Hudson Gain Corporation

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Corporate Sustainability At The Top 20090312

  • 1. Corporate Sustainability at the Top: How the New Green Economy Can Propel Your Executive Job Search Victoria Zelin, Senior Vice President Hudson Gain Corporation March 2009 Five Penn Plaza, 23rd Floor, New York, NY 10001 Phone 212.835.1601 www.hudsongain.com Copyright ©2009 Hudson Gain Corporation
  • 2. Agenda  Introduction to Hudson Gain  Hopes for Today  Context: Definitions of Sustainability  Sustainability Continuum  Who are the Leaders of Sustainability?  Hudson Gain’s Chief Sustainability Officer (CSO) Study  Positioning Yourself and Interviewing  What will You Do? 2
  • 3. Founded in 2002, Hudson Gain Corporation believes that the work of corporate leaders is to make their organizations sustainable from the perspective of the triple bottom line: People, Profit, Planet. Hudson Gain focuses on the People part of the equation: helping management “build or buy” their leadership talent. As a leadership solutions firm, we serve the talent acquisition, talent development and change management needs of client companies of all sizes and industries. Among Hudson Gain’s leadership solutions are helping companies hire or appoint Chief Sustainability Officers and building employee engagement for Sustainability. Copyright ©2009 Hudson Gain Corporation 3
  • 4. Hopes 4
  • 5. The Context: Definitions of Sustainability  “Meeting the needs of the present without compromising the ability People Planet of future generations to sustainable employee sustainable resources and customer base and operating environment meet their own needs.” Brundtland Commission (1987) Profits sustainable business increased present value 5
  • 6. Sustainability Continuum Denial Organizational Level Leading Edge Reactive Individual Level Activist How will you position your job search in the current market? Copyright ©2009 Hudson Gain Corporation
  • 7. Who are the Leaders of Sustainability?  Can oversee Corporate Social Responsibility (CSR), Community, Environmental  Some CEOs are CSOs for their organizations  Sustainability roles should grow  Employees and Customers want Green  American Recovery and Reinvestment Act 2009  “Cap and trade”/tighter legislation  Roles can develop organically inside/or require skills/hires from outside
  • 8. Contents of the Hudson Gain CSO Study  Going Green? Don't Hire a Sustainability Chief Until You Read This Study! http://echem.goiwx.com/downloads/HudsonGain_ChiefSustainabilityOfficerStudy08.pdf  “Universal” CSO requirements  Key CSO responsibilities and challenges  Filling the role internally or externally  Examples of Top People/Companies  Sustainability 1.0 vs. 2.0  Quotes 8
  • 9. Where Do Sustainability Leaders Come From?  Senior and middle management, or high-level technical roles  Almost all functions, depending on many factors  Previous experience in another function (not sustainability)  Typically internal, supplemented by technical consultants  Some are external hires  Builders vs. Managers, creators vs. maintainers 9
  • 10. Our Study Found CSOs from ….  Environmental Health & Safety (EHS)  Supply Chain  Finance and Audit  Human Resources  Law Compliance  Operations  Public Relations and Communications  Engineering  Research and Development
  • 11. Required for Sustainability Role  Communication Clear Vision  Technology Passion  Financial/ROI Organizational  Measurement Respect  Innovation Leadership  Ethics Persistence  Supply Chain Tenacity  Operations/Structure Emotional  Culture Intelligence 11 Copyright ©2009 Hudson Gain Corporation
  • 12. Sustainability Leaders Need…  Credibility in strategic issues  Functional or technical  Political/decision-making  Negotiating internally, with suppliers  Decision-making and execution  Organization culture/style  Alignment across silos/vendors  Influence/change management skills  Industry expertise? 12
  • 13. Positioning re: Sustainability  Position yourself above the next candidate  Past accomplishments in Supply Chain parallel sustainability work  Cost/Benefit Analysis and Cost Reduction initiatives  Shifting to a Six Sigma or Process mindset  Adding another business lens to decision-making  Mobilizing workforce for added discretionary effort  Sustainability functions adjacent to yours?  Leverage past experience into a new career  Should you hook your star to Sustainability? 13
  • 14. Where are you on the continuum? Where do you fit on the Sustainability Continuum? Reactive Individual Level Activist Copyright ©2009 Hudson Gain Corporation
  • 15. Transferable Skills Past Experience/Skills Reposition for Sustainability Cost Savings Process Improvement Change Management Cross-Functional Collaboration
  • 16. Prepare for Interviews  Research the company’s stand and the media (green-washing)  Confirm with insiders before believing either press  Do they match with your expectations?  Plan how to position yourself based on their stand  After testing the water, share your position  How did you get interested in Sustainability?  Where have you been involved in projects?  What impact on the triple bottom line have you made?
  • 17. If You Are on the Reactive End… Reactive Individual Level Activist Think of Sustainability in terms of creating a long-lasting organization vs. the “Green Thing” Copyright ©2009 Hudson Gain Corporation
  • 18. Reflection: What will you do?  What can you do today that will help you position yourself as:  An active learner or early adopter in your own function  A collaborator or change agent across functions  Able to oversee/include Sustainability areas  A Sustainability leader 18
  • 19. Call us when you need us! Victoria Zelin Senior Vice President 908 306 0272 Victoria.zelin@hudsongain.com Hudson Gain Corporation Five Penn Plaza, 23rd floor New York, NY 10001 www.hudsongain.com 19 Copyright ©2009 Hudson Gain Corporation