1. The Logic Behind
Advertising Slogans
Ms. Miles

2. McDonald’s™
Advertising Slogan:

3. Conditional Statement
If I’m eating at McDonald’s,
then I’m lovin’ it.

4. Converse
If I’m lovin’ it,
then I’m eating at McDonald’s.

5. Inverse
If I’m not eating at McDonald’s,
then I’m not lovin’ it.

6. Contrapositive
If I’m not lovin’ it,
then I’m not eating at McDonald’s.

7. Biconditional
I’m lovin’ it
if and only if
I’m eating at McDonald’s.

8. Examining the
Truth Value
Conditional Statement: True
Converse: False [I love Wendy’s, too]
Inverse: False [I love Dairy Queen, too]
Contrapositive: True
Biconditional: False [Converse is false]

9. History of the Slogan
In 2003 McDonald’s launched the “I’m Lovin’ It”
slogan in Germany with 3 words “Ich Liebe Es.” The
ad campaign has been used ever since. The iconic
phrase “I’m lovin’ it” is considered to be among the
worlds effective advertising slogans of all time.

10. My View of the Slogan
After examining the slogan in all its forms, I find it an
effective representation of the McDonald’s brand. These
three simple words evoke both good taste and fun. While
the catchy phrase appeals to me, it is doubtful I would
purchase the product based on the ad slogan alone.

11. References
•Saxon Geometry Lessons 17 & 20
•McDougal Littell Geometry Chapter 2 Project
•http://www.slideshare.net/09SoccerChik/conditional-statem
•http://www.regentsprep.org/Regents/math/geometry/G
P1/bicon.htm
•http://www.mcdonalds.com