This document discusses the importance of integrating different SEO strategies, tactics, techniques, and styles. It provides examples to distinguish each element: strategies are grand plans, tactics are specific actions, techniques involve special skills, and styles reflect personal manner. The key message is that top SEO professionals understand all these elements and know how to combine strategies, tactics, techniques, and styles into a comprehensive, powerful SEO campaign that helps businesses generate consistent revenue and loyal customers through relevant traffic.
16. They create good and lasting
customer relationships
rather than just creating
attention and exposure.
17. Top-notch SEOs can see the
whole picture of the business
because they understand the
basics, the advanced and the
fundamentals of SEO.
18. Doable Action #1
Review your company's SEO services
page, and check what you are
promising. If you are promising bull@#
%, change them. Make a promise like a
pro or like someone who understands
the whole business.
19. SEO Tip #1
Remember that the best SEO
guarantee is not to bring a business
on the top of Google, but to help a
business find loyal customers and
generate consistent profit.
20. Top SEOs know how to
integrate different marketing
strategies, tactics, techniques
and styles to form a powerful
SEO campaign for a business.
24. In SEO, a grand strategy is your
SEO grand design or master plan
which covers a longer period of
time and where all your resources
will be utilized.
25. A SEO grand strategy is usually
designed by a SEO entrepreneur,
SEO director or the SEO
mastermind.
32. A mastermind can also create
different strategies to support his
grand strategy.
33. In SEO, you can use different
marketing strategies like
branding, inbound marketing,
social marketing, content
marketing, and link building to
support your grand SEO strategy.
36. Doable Action #3
Pick your best marketing
strategies that can be
deployed in your operations.
37. SEO Tip #3
Always use branding as one of your SEO strategies.
When people know your brand, they can easily
find your content on search engines.
Searching in Google with a brand in mind
48. Doable Action #4
Choose your best SEO tactics
that can be executed by your
SEO employees or team
members.
49. SEO Tip #4
Linkbaiting and contextual
linkbuidling is one of my proven and
most effective SEO tactics for link
building, branding and even for social
media marketing. It's fun, exciting
and rewarding.
59. Doable Action #5
Assess your people's current
techniques. Send them to training to
develop their skills further. Also
consider hiring people or outsourcing
skills that are important in
your SEO campaign.
60. SEO Tip #5
Writing is one of the most useful SEO
techniques that I use for my SEO
campaign. Even after writing more
than a thousand articles, I still believe
that I need to practice more.
72. Do you want me to guess your
marketing or SEO style?
73. Are you black or white?
Are you clean or dirty?
Are you traditional or innovative?
Are you silent or noisy?
Are you focused or spread.
74. If your SEO style is dirty, no matter
how effective your techniques are,
your SEO tactics and strategies
also become dirty.
75. Styles are developed by none
other than yourself. Whether you
like it or not, you have to learn how
to develop yourself and embrace
good values and ethics.
76. Doable Action #6
Spend quite time with yourself and do
reflections to gain wisdom, maturity,
and righteousness. From there,
identify the marketing styles that will
make your SEO campaign more
effective and your results long lasting.
77. SEO Tip #6
Your SEO styles leave a pattern that
could be detected by Google. If you do
it dirty, expect to be kicked out by
Panda, Penguin and Hummingbird.
78. Doable Action #7
Integrate your SEO strategies, tactics,
techniques, and styles to complete
your SEO Master Plan.