2. OUR COMPANY
Marketing Lead was founded in 1998 by a group
of people highly experienced in Marketing & Sales.
The road to the top, for every single top,
we conquer has two basic checkpoints:
Modern, creative, intelligent, efficient ideas like
those who make people smile, open their eyes
widely and remember them forever
Unlimited potential of adapting to our customers’
and markets’ needs. In a rapidly changing
environment Marketing Lead responds as
promptly as required producing the right
proposals
OUR STRENGTHS
Our positioning as strategic marketing company
focuses on the concept
- We are “generals” when there is a need to plan
promotion strategies;
- We are “creative” when we need to have ideas;
- We are “consumers” when we want to put
forward a convincing approach;
- We are “record breaking runners” when swiftness
is necessary;
- We are “climbers” when we have to reach new
summits.
- Solutions from the first to the final step: from
the birth of the idea to the fulfillment of the entire
program.
- We coordinate all the necessary actions and
contacts, because we know all the “hows and
whos” that will save our clients valuable time and
Marketing Lead offices outfront money.

4. GOAL FORMULATION
ALIGN TO
- CLIENT NEEDS
STRATEGY FORMATION
USING
- OUR LOCAL NETWORK
- OUR INTERNATIONAL
NETWORK SYNERGIES
ACTION PLAN IMPLEMENTATION
- Tourist Services
VIA
- Venues – Specialists
Hotels
- Technicalservices
- Internet – consultants
- HR trainersnetwork
- CelebritiesExperts
- Scientific Marketing
- tool companies
International
- Teambuilding Experts
- Stage Production
- Advertising services
- Media planning Services
FEEDBACK- FOLLOW UP
- PRESS RELEASES
- MEDIA COVERAGE
- EVALUATION

5. BOARD GMgt
- Corporate Events
- Board Meetings
HUMAN RESOURCES Dpt.
- Congresses, Symposiums
- Business Games
- Corporate Communication
MARKETING Dpt.
-Sponsorship Programs
-Product Launches
-Creative P.O.P
-Sales & Marketing Meetings
-Press Conference – Events
-Congresses, Symposiums
-Consumer Competitions
-Recognition Programs
-Incentive Trips
-Press Relations
TRADE MARKETING Dpt.
-Sales Promotions
-Trade Marketing Programs
-Creative P.O.P
-Recognition Programs
-Category Management Projects
SALES Dpt.
-Sales Promotions
-Sales Meetings
-Special Events
-Sales & Incentive Programs

6. WHO are our clients
8 years of Marketing Lead Creativity
n
More than 120 successful innovative projects
creative ideas on that make you a
er

7. Scientific Marketing tool
Video production
Corporate Meetings
Special Events
Corporate Communication Program
Scientific Forum
Product Launches - Events
Product Promotions
Scientific Product Events
Trade Marketing Programs

8. sharing some of our Projects
Press Event Product
P.O.P. Material
Category Management
Press Events
Incentives Programs
Product Launches
Scientific Events
Business Game
Press Incentive Programs
Corporate Annual Meeting
Incentive Program
Medical Congress

9. special guests
they trusted us n
scientists
n
artists
n
actors
n
journalists
n
models
ADEL SAATCHI & SAATCHI, BEIERSDORF, NIVEA VISAGE , NIVEA BEAUTE, HANSAPLAST,
LIPOSAN, COCA COLA, OLYMPIC GAMES ATHENS 2004 - TRAINING, COMPEX, FHP,
FORTHNET, FRIESLAND, NOYNOY FAMILY, NOUNITO, CHOICE, GEORGIA PACIFIC,
DELICA, JOHNSON & JOHNSON HELLAS MEDICAL PRODUCTS, CYPHER SELECT,
JOHNSON & JOHNSON HELLAS, JOHNSON’S BABY SHAMPOO, PH 5,5, REACH, ACT, CLEAN
& CLEAR, ROC – AVEENO, SERENA, ROC- PROTIENT FORTIFY, KONI, KPMG, LA ROCHE
POSAY, REDERMIC, L’OREAL, PLENITUDE - AGE PERFECT, STUDIO LINE GEL’O FX, STUDIO LINE
EXPERT FINISH, FERIA COLOR, DIACOLOR RICHESE, ELVIVE CITRUS, EXPRESS MANICURE, COLOR
FITNESS, MAYBELLINE – PLENITUDE, BODY EXPERTISE, SOLAR EXPERTISE, WRINKLE DE CREASE,
LUOCOLOR, COLOUR EXPERT, DERMO EXPERTISE REFINISH, GARNIER NUTRITIONIST, MAGNET –
BIC, MAPFRE ASSISTENCIA / EUROSOS ASISTANCE, MATTEL, NIREUS Group Of
Companies, NOVARTIS, SANDOZ, VOLTAREN, DYNAMISAN, STARLIX, LAMISIL, LESCOL, ELIDEL,
DIOVAN, CO-DIOVAN, PFIZER, LIPITOR, NEURONTIN, PHILIP MORRIS – PAPASTRATOS,
RESPONSE, SARA LEE HOUSEHOLD & BODYCARE HELLAS, BADEDAS, SANEX, AMBI
PUR, SANEX FOR MEN, PRODERM, INCO BABY, KIWI, MIRTO, FAMAR, INCOSEPT, VAPONA,
SARANTIS Great Brands For Every Day, ADIDAS, C-THRU, BU, TROJAN, ANTONIO BADERAS,
NAIR, COPPERTONE, CARROTEN, OLYMPIC SPIRIT, X-POSE, ISABELLA ROSSELLINI, SANITAS, CAMEL,
AFROSO, PYROX, TEZA, SCHERING PLOUGH, REMICADE, NASONEX, CLARITYNE, TELLAS,
TOYOTA, YARIS, VISTAKON, ONE DAY ACUVUE, ACUVUE, WELLA, VIVALITY SHAMPOO, VIVA
COLOR, WELLAFLEX, COPPERTONE, MASSIVE 4 FUN, NEW WAVE,offices inside.
Marketing Lead
WÖHLK

10. Marketing Lead offices INTERNATIONAL SYNERGIES
> PGI - The Event & Communications Agency - USA
> ALLIED The Europe Premier Destination Management Company
Paris . Monte-Carlo . Biarritz . London . Barcelona . Florence
International Synergy
> AMEX COPRORATE TRAVEL
> VENUE ITALIA DMC BY ROSSO
MEMBERS OF
> ATHENS CHAMBER OF COMMERCE
& INDUSTRY (E.B.E.A.)
> ATHENS CONVENTION BUREAU (A.C.B.)
> HELLENIC MANAGEMENT
ASSOCIATION (∂.∂.D.∂)
> INTERNATIONAL FEDERATION
OF WOMEN'S TRAVEL
ORGANIZATIONS (I.F.W.T.O)
> THE JOHNSONIAN SOCIETY
> GREEK BUYERS CLUB in Tourism

11. 38 Iera Odos str. - 104 35 Gazi , Athens - Greece
Tel.: (+30)210 3461777 - Fax: (+30)210 3461778
e-mail: marklead@ath.forthnet.gr - marklead@marketinglead.gr
www.marketinglead.gr