To help PTISD offices, departments, and schools maintain a consistent, effective style and image in the communications and publications that they produce, PTISD has prepared this style guide. It includes basic rules of written communication, such as punctuation, abbreviations, and capitalization, as well as guidelines for formatting and the use of the approved district brands (seal and logo).

1. District Logo/Graphic Standards
& Style Guide
Prepared by PTISD
Communication Department

2. Introduction
• The district has varying needs
in designing materials for
print, web and other media.
This guide includes sections
that address the various visual
elements and styles used in
various media and the
guidelines for their use. If you
have any questions or
comments please feel free to
contact the office of
Communication:
info@ptisd.org .
• Your input is valued and
appreciated.

3. Our Brand
• The official PTISD motto is:
“A TRADITION OF EXCELLENCE FOR ALL”
• The official tagline is:
“Student-Centered Schools. Future-Ready Students. Community Connected”

4. Our Brand
• The official PTISD motto is:
“A TRADITION OF EXCELLENCE FOR ALL”
• The official tagline is:
“Student-Centered Schools. Future-Ready Students. Community Connected”

5. The Mission
Our mission is to continue a tradition of
excellence by
providing a high-quality and
challenging educational environment,
maximizing opportunities for the
success of all students,
equipping them to become
responsible, involved, and
productive citizens.

6. Using the Logo
The official colors are navy blue and
gold – see color guide below. The
logo may be used in black and white,
solid navy blue or reversed out on a
black or navy background.
Color Guide
• The Pantone colors should be
used in every possible situation.
Do not use alternate colors.
– Navy Blue
PANTONE 539
– Gold
PANTONE 116

7. LOGO Font
Our official font in the PTISD logotype and word
mark is
• MINION PRO SEMIBOLD for “PINE TREE”
• FUTURA BOLD CONDENSED for “INDEPENDENT
SCHOOL DISTICT”.
The font in the logotype or the word mark may not be
altered or changed. The words Pine and Tree are separated
into two words and always on top for the logo.

8. Logo Mark

9. On Black or Dark Background

10. The Official Seal
Two Color
Official Colors
• Blue - PANTONE 539
• Gold/Yellow - PANTONE 116

11. Official Seal
Whenever possible the
logo/logotype should be
printed in two colors: Blue
and Gold. However, when
two colors are not
possible, the logo may be
printed in blue only or
black only.

12. Official Seal on Dark Background

13. One Color and Black

14. Business Cards
Cards may be created with
a vertical design or
horizontal design. Contact
the communication office
to get a template for
ordering new business
cards. You will need to
provide your name, title,
and contact information.

15. Letterhead
• This example is for a
campus admin/teacher.
• The school name will
appear in the upper left
corner and is set in
Times New Roman type.
The address will be
centered at the bottom
of the page with a half
inch margin.

16. Multimedia Guidelines
• It is critical that the district logo
be used properly on all
multimedia presentations. This
includes the Internet and
PowerPoint presentations. The
logo must have a transparent
background if being used on top
of a color background in order to
avoid having a white box behind
it.
• PowerPoint templates and logos
with a transparent background
are available for download on the
district website. If you need
assistance, please contact the
Communication Office.

17. Emails
• E-mails used for district-
related purposes need to be
more formal, polished, and
professional in tone as well
as concise and easy to read.
• Always be aware that by law
all PTISD e-mails are public
documents open to public
scrutiny.
• Use black or dark colors for
type in e-mails; avoid using
bright or lightly shaded
type, only because it can be
difficult to read.

18. Emails
• All employees are encouraged
to review district policy on
appropriate use of e-mail and
the network. The policy can be
found on the Technology
Department Web site.
• Also, it is always good to keep
your signature information
current. To view your
information, open an e-mail
that you have sent and
double-click on your name at
the top of the e-mail. Adding
information to your signature
is a great way to share
information.

19. Names and Title Guidelines
Specific standards that apply to the names and titles of things and people
in our organization are outlined below.
Pine Tree Independent School
District
• The formal name, the Pine Tree
Independent School District,
should always be used in the
first reference in any
communication. It should be
followed by “(PTISD)” to specify
subsequent references. It may
also be referred to as “the
district” (not capitalized) in
subsequent references.

20. Names and Title Guidelines
Specific standards that apply to the names and titles of things and people
in our organization are outlined below.
Superintendent of Schools and Other
Titles—
• The formal position title is
“superintendent of schools.” Like
all titles (principal, regional
superintendent, manager, etc.), it is
capitalized only when used as a
formal title before the name, such
as Superintendent of Schools TJ
Farler. This title should always be
used in the first reference of any
communication. Subsequent
references may be written as “the
superintendent of schools,” “the
superintendent,” or “Dr. Farler.”

21. Names and Title Guidelines
• Academic Degrees—In lists
of individuals that appear in
formal programs and on
inside cover pages of official
district documents, indicate
advanced degrees
(doctorate). Do so using
abbreviations with periods
and no spaces (e.g., Daniel
Jones, Ph.D.; Mary Smith,
Ed.D.).

22. Names and Title Guidelines
• Board of Trustees—The formal
title of the governing body is the
Pine Tree Independent School
District Board of Trustees. This
should always be used in the first
reference of any communication.
Subsequent references may be
“the board” (not capitalized) or
“school board.” To maintain
consistency in communications,
please do not use “Board of
Education.” An individual is
referred to as either a “trustee,”
“school-board member,” or
“board member.” These individual
titles are capitalized only when
used as a formal title before the
name.

23. Names and Title Guidelines
Offices and Departments— • Capitalize the word in plural
• In PTISD, organizational units uses as well (e.g., the Human
that report directly to the Resources and Communication
superintendent of schools are Offices). Use a lowercase “o”
called offices. These “direct or “d” in “the office” or “the
report” offices are made up of department” in subsequent
departments. Capitalize the references (e.g. Almost every
word “office” or “department” employee in the department
in the name of an office or attended the fitness rally.)
department (e.g., the Office of
Facility Services, the Office of
Human Resources, the Special
Education Department).

24. School Campuses
Use the following names
for campuses and add
grade levels whenever appropriate:
• Primary Campus, grades PK-K (PTP)
• Elementary Campus, grades 1-2 (PTE)
• Intermediate Campus, grades 3-4 (PTI)
• Middle School Campus, grades 5-6 (PTM)
• Junior High Campus, grades 7-8 (PTJH)
• PT High School Campus, grades 9-12 (PTHS)
• ExCEL High School Campus, grades 9-12 (PTEx)
• P.A.C.E. Alternative Campus

25. Facility Names
• Pirate Center – Newest
Gymnasium on the
PTHS campus
• High School Theater –
(not “Little” Theater)
• Pine Tree Road
Auditorium – Next to
the Primary Campus
• Central Administration
and Tax Office

26. Facility Names
• Pine Tree Pirate
Stadium
Located on Pine Tree Road as of 10/2012.
Check back for updates on designated names
for new and existing stadium.

27. Contact
FOR QUESTIONS & ASSISTANCE, CONTACT:
• Director of Communication, Vickie Echols
• 903-295-5136
• vechols@ptisd.org / info@ptisd.org