SlideShare uma empresa Scribd logo
1 de 15
Education Credentials presentation
VIBES COMMUNICATIONS
Education Journey-Some of our
educational clients
Web/Mobile Portfolio
Website
Development
Web Portal
Development CRM
E-Learning
Solution
Mobile
Application
Development
Case Study - Application
 Idea generation and interaction
with alumni for funding
 Community building and
engagement
Snapshot
Technical Highlights
Tech LAMP (Linux, Apache, MySql, PHP)
Jquery based chat
3rd Part
Tools
MSG91(for SMS), Sendgrid(for
bulk email)
http://www.saar.org.in/Client: IIT Roorkee
Case Study – Blog
http://www.niftguru.com/
Technical Highlights
Tech LAMP (Linux, Apache, MySql, PHP)
Jquery based chat
Framework Wordpress
Snapshot
 Blog for Fashion
Enthusiasts
Client: Trendz Academy
Case Study - Website
 Gurukul of Doctors
 Knowledge management and sharing
system
 End to end community engagement
Snapshot
Technical Highlights
Tech LAMP (Linux, Apache, MySql, PHP)
Jquery based chat
3rd Part
Tools
MSG91(for SMS), Sendgrid(for
bulk email)
http://www.endoscopygurukul.in/Client: Boston Scientific
Case Study-E-Learning
 E-Learning Tool
 Student can read books, submits
assignment, gives tests and gets
results ONLINE!!
Snapshot
Technical Highlights
Tech LAMP (Linux, Apache, MySql, PHP)
Jquery based chat
3rd Part
Tools
MSG91(for SMS), Sendgrid(for
bulk email)
Client: Trendz Academy
Digital Marketing
Online Marketing Services
Online
Marketing
Website
Development
Design &
Development
Continuous
User
Engagement
SEO
Relevant
keywords
On page
Off page
SEM/PPC
As per budget
As per
geography
Social Media
Channels
FB
Pinterest
Google+
Twitter
Mailers
New
Customers
Existing
Customers
Paid Ads
Social Media
Channels
Targeted sites
where
customers visit
Affiliate
Marketing
Case Study - SEO
Objective
The website be searched through relevant keywords
on Google
Solution
Result
Trendz Academy Website is on top searches of all
relevant keywords. TrendzAcademy.com generates 5-
10 potential leads on a daily basis because of SEO
Keyword Analysis
Competition Analysis
On page Website optimization
Off page Website optimization
Tested campaign
Performed on-going campaign optimization
Case Study – SEM/PPC
Objective:
To drive as many leads as possible to the client’s site, via a Pay Per
Click (PPC) campaign, for the lowest cost.
Target Geography Analysis
Website Optimization
Implemented 350 Keywords
Implemented unique campaigns for 24 age groups
Created optimized landing page
Tested campaign
Executed bidding strategy
Used keyword variations
Performed on-going campaign optimization
Result:
Our goal was met! As is clearly illustrated in the graph
above, we achieved our aim of boosting ROI (return on
investment) by increasing leads and decreasing cost per
lead. 300 Leads were forwarded to the client in a month’s
time.
Process:
Case Study – Social Media
IMT CDL launched an online campaign to:
•Generate online queries for their Distance Learning
programs
•Increase community engagement
Results:
•Increase of 10K likes to 21K likes in a span of 3
month’s time
•Online Leads increased from 10 per week to 30 per
week
•2x visitors now come from Facebook compared with its
other advertising platforms
Pushpa Group wanted to target B2B sector to
•Generate online queries for their Medical Equipments
•Increase Brand presence
•Market their Medical Training Program
Results:
•More than 1500 potential buyers are connected to
them over Linkedin
•30% of their website hits come from Linkedin
•A great platform for their brand presence
•The client converted leads from Internet
•Medical Training program was being held after a
good online response
VIBES offers Strategic Marketing, Digital
Technology and Creative solutions
Avaneendra Mishra
+91 9650858881, + 91 120 4101680
avaneendra@vibescom.in
http://vibescom.in
D 96, Sector 10, Noida-210301, India
Contacts
Thank you

Mais conteúdo relacionado

Mais procurados

PL Marketing Tech Capability
PL Marketing Tech CapabilityPL Marketing Tech Capability
PL Marketing Tech Capability
parikshalabs.com
 
Seer-PCOM-PDF-Case-Study_FINAL
Seer-PCOM-PDF-Case-Study_FINALSeer-PCOM-PDF-Case-Study_FINAL
Seer-PCOM-PDF-Case-Study_FINAL
Kim Scott
 

Mais procurados (20)

PATEO - Automobile Artificial Intelligence (AI) in China, a Digital Marketing...
PATEO - Automobile Artificial Intelligence (AI) in China, a Digital Marketing...PATEO - Automobile Artificial Intelligence (AI) in China, a Digital Marketing...
PATEO - Automobile Artificial Intelligence (AI) in China, a Digital Marketing...
 
Best Digital Markating Company in Kota
Best Digital Markating Company in KotaBest Digital Markating Company in Kota
Best Digital Markating Company in Kota
 
Interactive Marketing
Interactive Marketing Interactive Marketing
Interactive Marketing
 
PL Marketing Tech Capability
PL Marketing Tech CapabilityPL Marketing Tech Capability
PL Marketing Tech Capability
 
Ppt digital marketing
Ppt  digital marketingPpt  digital marketing
Ppt digital marketing
 
International student recruitment marketing channels, ROI integration and opt...
International student recruitment marketing channels, ROI integration and opt...International student recruitment marketing channels, ROI integration and opt...
International student recruitment marketing channels, ROI integration and opt...
 
Digital Marketing Course In Chandigarh
Digital Marketing Course In Chandigarh Digital Marketing Course In Chandigarh
Digital Marketing Course In Chandigarh
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Team Deck
Team DeckTeam Deck
Team Deck
 
Content Creation And Marketing: Case Study For Yoga Studio
Content Creation And Marketing: Case Study For Yoga Studio  Content Creation And Marketing: Case Study For Yoga Studio
Content Creation And Marketing: Case Study For Yoga Studio
 
Back to LinkedIn: Fundamentals of Marketing on LinkedIn
Back to LinkedIn: Fundamentals of Marketing on LinkedInBack to LinkedIn: Fundamentals of Marketing on LinkedIn
Back to LinkedIn: Fundamentals of Marketing on LinkedIn
 
Surjeet hdm digital marketing consultant agency portfolio ppt
Surjeet hdm digital marketing consultant agency portfolio pptSurjeet hdm digital marketing consultant agency portfolio ppt
Surjeet hdm digital marketing consultant agency portfolio ppt
 
Digital advertising- overview and study
Digital advertising- overview and studyDigital advertising- overview and study
Digital advertising- overview and study
 
How social media can enhance (infographics)
How social media can enhance (infographics)How social media can enhance (infographics)
How social media can enhance (infographics)
 
Seer-PCOM-PDF-Case-Study_FINAL
Seer-PCOM-PDF-Case-Study_FINALSeer-PCOM-PDF-Case-Study_FINAL
Seer-PCOM-PDF-Case-Study_FINAL
 
Digital Marketing trends, SEO, Digital Marketing investment and ROI
Digital Marketing trends, SEO, Digital Marketing investment and ROIDigital Marketing trends, SEO, Digital Marketing investment and ROI
Digital Marketing trends, SEO, Digital Marketing investment and ROI
 
Recruiting teachers for international schools: smart ways to meet new challenges
Recruiting teachers for international schools: smart ways to meet new challengesRecruiting teachers for international schools: smart ways to meet new challenges
Recruiting teachers for international schools: smart ways to meet new challenges
 
Digital Marketing for Healthcare Industry
Digital Marketing for Healthcare IndustryDigital Marketing for Healthcare Industry
Digital Marketing for Healthcare Industry
 
Traditional vs Interactive Marketing
Traditional vs Interactive MarketingTraditional vs Interactive Marketing
Traditional vs Interactive Marketing
 
Digital Marketing: Opportunities and Challenges
Digital Marketing: Opportunities and ChallengesDigital Marketing: Opportunities and Challenges
Digital Marketing: Opportunities and Challenges
 

Semelhante a Online promotion for Educational Industries

Timeus Interactive Credentials Presentation Nov09
Timeus Interactive Credentials Presentation Nov09Timeus Interactive Credentials Presentation Nov09
Timeus Interactive Credentials Presentation Nov09
timeusinteractive
 
Marketing Management: Active Learning Project
Marketing Management: Active Learning ProjectMarketing Management: Active Learning Project
Marketing Management: Active Learning Project
Zeeshan Ali
 
Online Strategy Discussion Primer
Online Strategy Discussion PrimerOnline Strategy Discussion Primer
Online Strategy Discussion Primer
stuartmm
 
Jeffzelaya capdeck-111010104551-phpapp02
Jeffzelaya capdeck-111010104551-phpapp02Jeffzelaya capdeck-111010104551-phpapp02
Jeffzelaya capdeck-111010104551-phpapp02
MediaWhiz
 
Tradelink Presentation 6
Tradelink Presentation 6Tradelink Presentation 6
Tradelink Presentation 6
oliviastorelli
 
QuestBack - International Presentation
QuestBack - International PresentationQuestBack - International Presentation
QuestBack - International Presentation
Falco Noort
 
SA P4 - SEO_Audit_ Project Template Slides.pptx
SA P4 - SEO_Audit_ Project Template Slides.pptxSA P4 - SEO_Audit_ Project Template Slides.pptx
SA P4 - SEO_Audit_ Project Template Slides.pptx
jihan shaker
 

Semelhante a Online promotion for Educational Industries (20)

Channel Marketing Programs That Deliver ROI
Channel Marketing Programs That Deliver ROIChannel Marketing Programs That Deliver ROI
Channel Marketing Programs That Deliver ROI
 
Channel Marketing Programs That Deliver ROI
Channel Marketing Programs That Deliver ROIChannel Marketing Programs That Deliver ROI
Channel Marketing Programs That Deliver ROI
 
i.Realities Corporate Profile
i.Realities Corporate Profilei.Realities Corporate Profile
i.Realities Corporate Profile
 
Quest Back 2010
Quest Back 2010Quest Back 2010
Quest Back 2010
 
Growth Hacking Marketing Plan for New Design Products - Born.com
Growth Hacking Marketing Plan for New Design Products - Born.comGrowth Hacking Marketing Plan for New Design Products - Born.com
Growth Hacking Marketing Plan for New Design Products - Born.com
 
Timeus Interactive Credentials Presentation Nov09
Timeus Interactive Credentials Presentation Nov09Timeus Interactive Credentials Presentation Nov09
Timeus Interactive Credentials Presentation Nov09
 
Marketing Management: Active Learning Project
Marketing Management: Active Learning ProjectMarketing Management: Active Learning Project
Marketing Management: Active Learning Project
 
(DMND) Program.pptx
(DMND) Program.pptx(DMND) Program.pptx
(DMND) Program.pptx
 
Trinity Engineering College - DM Proposal.pptx
Trinity Engineering College - DM Proposal.pptxTrinity Engineering College - DM Proposal.pptx
Trinity Engineering College - DM Proposal.pptx
 
Online Strategy Discussion Primer
Online Strategy Discussion PrimerOnline Strategy Discussion Primer
Online Strategy Discussion Primer
 
Dicon interactive
Dicon interactiveDicon interactive
Dicon interactive
 
Increase Revenue with a Unified Digital Engagement Strategy
Increase Revenue with a Unified Digital Engagement StrategyIncrease Revenue with a Unified Digital Engagement Strategy
Increase Revenue with a Unified Digital Engagement Strategy
 
Jeffzelaya capdeck-111010104551-phpapp02
Jeffzelaya capdeck-111010104551-phpapp02Jeffzelaya capdeck-111010104551-phpapp02
Jeffzelaya capdeck-111010104551-phpapp02
 
Tradelink Presentation 6
Tradelink Presentation 6Tradelink Presentation 6
Tradelink Presentation 6
 
Quest Back 2010 En
Quest Back 2010 EnQuest Back 2010 En
Quest Back 2010 En
 
QuestBack - International Presentation
QuestBack - International PresentationQuestBack - International Presentation
QuestBack - International Presentation
 
Corporate Overview
Corporate OverviewCorporate Overview
Corporate Overview
 
SA P4 - SEO_Audit_ Project Template Slides.pptx
SA P4 - SEO_Audit_ Project Template Slides.pptxSA P4 - SEO_Audit_ Project Template Slides.pptx
SA P4 - SEO_Audit_ Project Template Slides.pptx
 
DegreeLinked Investor Pitchdeck
DegreeLinked Investor PitchdeckDegreeLinked Investor Pitchdeck
DegreeLinked Investor Pitchdeck
 
Getting started with Google Analytics
Getting started with Google AnalyticsGetting started with Google Analytics
Getting started with Google Analytics
 

Mais de Vibes Communications Pvt Ltd

Mais de Vibes Communications Pvt Ltd (20)

Best Advertising Agency in Noida.pptx
Best Advertising Agency in Noida.pptxBest Advertising Agency in Noida.pptx
Best Advertising Agency in Noida.pptx
 
Vibes Communications | Solluna Offer League | Lead Generation Campaign | Soll...
Vibes Communications | Solluna Offer League | Lead Generation Campaign | Soll...Vibes Communications | Solluna Offer League | Lead Generation Campaign | Soll...
Vibes Communications | Solluna Offer League | Lead Generation Campaign | Soll...
 
Cost-Effective Digital Marketing and Website Development Agency in Delhi NCR,...
Cost-Effective Digital Marketing and Website Development Agency in Delhi NCR,...Cost-Effective Digital Marketing and Website Development Agency in Delhi NCR,...
Cost-Effective Digital Marketing and Website Development Agency in Delhi NCR,...
 
Our Digital Transformation Credentials | E-Governance Projects
Our Digital Transformation Credentials | E-Governance ProjectsOur Digital Transformation Credentials | E-Governance Projects
Our Digital Transformation Credentials | E-Governance Projects
 
Digital Marketing for Hearing Aids Industry
Digital Marketing for Hearing Aids IndustryDigital Marketing for Hearing Aids Industry
Digital Marketing for Hearing Aids Industry
 
Best Digital Marketing Agency in Noida - Vibes Communications
Best Digital Marketing Agency in Noida - Vibes CommunicationsBest Digital Marketing Agency in Noida - Vibes Communications
Best Digital Marketing Agency in Noida - Vibes Communications
 
How Video Marketing is Influencing Consumer Decision.
How Video Marketing is Influencing Consumer Decision.How Video Marketing is Influencing Consumer Decision.
How Video Marketing is Influencing Consumer Decision.
 
Digital in midst of corona vibes 1.0
Digital in midst of corona vibes 1.0Digital in midst of corona vibes 1.0
Digital in midst of corona vibes 1.0
 
Digital in midst of corona virus - vibes 1.0
Digital in midst of corona virus -  vibes 1.0Digital in midst of corona virus -  vibes 1.0
Digital in midst of corona virus - vibes 1.0
 
Project asha social cause integrated marketing campaign_vibes_radio mantra
Project asha social cause  integrated marketing campaign_vibes_radio mantraProject asha social cause  integrated marketing campaign_vibes_radio mantra
Project asha social cause integrated marketing campaign_vibes_radio mantra
 
Social media roadmap for allied healthcare skillset providers
Social media roadmap for allied healthcare skillset providersSocial media roadmap for allied healthcare skillset providers
Social media roadmap for allied healthcare skillset providers
 
Brand Identity Prism-Development Management
Brand Identity Prism-Development Management Brand Identity Prism-Development Management
Brand Identity Prism-Development Management
 
App Proposals - Cab Booking
App Proposals - Cab BookingApp Proposals - Cab Booking
App Proposals - Cab Booking
 
Broadcast India Show - Digital Marketing Proposal
Broadcast India Show - Digital Marketing Proposal Broadcast India Show - Digital Marketing Proposal
Broadcast India Show - Digital Marketing Proposal
 
WHITEBOARDINC. - WEBSITE ANALYSIS & SUGGESTIONS
WHITEBOARDINC. - WEBSITE ANALYSIS & SUGGESTIONS WHITEBOARDINC. - WEBSITE ANALYSIS & SUGGESTIONS
WHITEBOARDINC. - WEBSITE ANALYSIS & SUGGESTIONS
 
Digital Marketing Approach - Finoit
Digital Marketing Approach - FinoitDigital Marketing Approach - Finoit
Digital Marketing Approach - Finoit
 
Digital connect to weddings
Digital connect to weddingsDigital connect to weddings
Digital connect to weddings
 
Real Estate ( Digital Marketing and Lead Generation)
 Real Estate ( Digital Marketing and Lead Generation) Real Estate ( Digital Marketing and Lead Generation)
Real Estate ( Digital Marketing and Lead Generation)
 
Proposed business plan green solution companies
Proposed business plan green solution companiesProposed business plan green solution companies
Proposed business plan green solution companies
 
Key aspects of brand strategy_Vibes Communications
Key aspects of brand strategy_Vibes CommunicationsKey aspects of brand strategy_Vibes Communications
Key aspects of brand strategy_Vibes Communications
 

Último

Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
AnaAcapella
 

Último (20)

Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 

Online promotion for Educational Industries

  • 2. Education Journey-Some of our educational clients
  • 3. Web/Mobile Portfolio Website Development Web Portal Development CRM E-Learning Solution Mobile Application Development
  • 4. Case Study - Application  Idea generation and interaction with alumni for funding  Community building and engagement Snapshot Technical Highlights Tech LAMP (Linux, Apache, MySql, PHP) Jquery based chat 3rd Part Tools MSG91(for SMS), Sendgrid(for bulk email) http://www.saar.org.in/Client: IIT Roorkee
  • 5. Case Study – Blog http://www.niftguru.com/ Technical Highlights Tech LAMP (Linux, Apache, MySql, PHP) Jquery based chat Framework Wordpress Snapshot  Blog for Fashion Enthusiasts Client: Trendz Academy
  • 6. Case Study - Website  Gurukul of Doctors  Knowledge management and sharing system  End to end community engagement Snapshot Technical Highlights Tech LAMP (Linux, Apache, MySql, PHP) Jquery based chat 3rd Part Tools MSG91(for SMS), Sendgrid(for bulk email) http://www.endoscopygurukul.in/Client: Boston Scientific
  • 7. Case Study-E-Learning  E-Learning Tool  Student can read books, submits assignment, gives tests and gets results ONLINE!! Snapshot Technical Highlights Tech LAMP (Linux, Apache, MySql, PHP) Jquery based chat 3rd Part Tools MSG91(for SMS), Sendgrid(for bulk email) Client: Trendz Academy
  • 9. Online Marketing Services Online Marketing Website Development Design & Development Continuous User Engagement SEO Relevant keywords On page Off page SEM/PPC As per budget As per geography Social Media Channels FB Pinterest Google+ Twitter Mailers New Customers Existing Customers Paid Ads Social Media Channels Targeted sites where customers visit Affiliate Marketing
  • 10. Case Study - SEO Objective The website be searched through relevant keywords on Google Solution Result Trendz Academy Website is on top searches of all relevant keywords. TrendzAcademy.com generates 5- 10 potential leads on a daily basis because of SEO Keyword Analysis Competition Analysis On page Website optimization Off page Website optimization Tested campaign Performed on-going campaign optimization
  • 11. Case Study – SEM/PPC Objective: To drive as many leads as possible to the client’s site, via a Pay Per Click (PPC) campaign, for the lowest cost. Target Geography Analysis Website Optimization Implemented 350 Keywords Implemented unique campaigns for 24 age groups Created optimized landing page Tested campaign Executed bidding strategy Used keyword variations Performed on-going campaign optimization Result: Our goal was met! As is clearly illustrated in the graph above, we achieved our aim of boosting ROI (return on investment) by increasing leads and decreasing cost per lead. 300 Leads were forwarded to the client in a month’s time. Process:
  • 12. Case Study – Social Media IMT CDL launched an online campaign to: •Generate online queries for their Distance Learning programs •Increase community engagement Results: •Increase of 10K likes to 21K likes in a span of 3 month’s time •Online Leads increased from 10 per week to 30 per week •2x visitors now come from Facebook compared with its other advertising platforms Pushpa Group wanted to target B2B sector to •Generate online queries for their Medical Equipments •Increase Brand presence •Market their Medical Training Program Results: •More than 1500 potential buyers are connected to them over Linkedin •30% of their website hits come from Linkedin •A great platform for their brand presence •The client converted leads from Internet •Medical Training program was being held after a good online response
  • 13. VIBES offers Strategic Marketing, Digital Technology and Creative solutions
  • 14. Avaneendra Mishra +91 9650858881, + 91 120 4101680 avaneendra@vibescom.in http://vibescom.in D 96, Sector 10, Noida-210301, India Contacts