The document summarizes an annual TV event held by TV3 Lithuania to launch their new television season. The 2011 event was the biggest yet, combining TV3's event with the opening ceremony of the EuroBasket 2011 tournament. It featured live performances and presentations of new TV programs. Over 25,000 people attended in person and over 1 million viewers watched at home, setting a new Guinness World Record for most people participating in ball dribbling simultaneously. The event benefits TV3 through marketing, programming, and sales.
