1. Tops & Flops
Czech Republic

2. Lady or gentleman?

3. Originals

4. Lady Boss – Šéfka
searching The Apprentice
The Apprentice licence
„federal“ reality super prime time
reality show
Lady Boss – Nora Mojseyova –
well known Slovak celeb
businesswoman
Extremelly succesfull casting –
8000 people applied in 5 days
Massive launch campaign – OAP,
off-air, web, PR, FB…

6. Lady Boss
Campaign
summary
Off-air:
total BU 4,85 mio CZK (185k EUR)
print, radio, internet
On-air:
1200,82 GRPs
A15+ reach 3+ 67%

7. Boss in white – Ano, Šéfe!
Living in Kitchen Nightmares
Kitchen Nightmares Licence
The Boss – Zdenek Pohlreich –
well known Czech chef, running
3 restaurants (Prague, Geneve)
Recently broadcasting 4th
season (but figures from launch)
Massive launch campaign – OAP,
off-air, web, PR, FB…

9. Boss in white – Ano, Šéfe!
Campaign
summary
Off-air:
total BU 6,1 mio CZK (234k EUR)
print, radio, internet
On-air:
485,86 GRPs
A15+ reach 3+ 36,5%

10. Results
Lady Boss:
0:1 Yes, chef!
Airtime Airtime
Sun 8pm Thu 9pm
1st episode 1st episode
Share 15+ 14,92 % Share 15+ 24,72 %
Average per season Average per season
Share 15+ 11,83 % Share 15+ 23,84 %