1. Running a National Awareness Centre
Agnieszka Wrzesień
Project Coordinator of the Polish Awareness Centre
agnieszka.wrzesien@fdn.pl

2. Polish Awareness Centre
Nobody’s Children Foundation NASK

3. National context
 ~ 39 million inhabitants, population of children and young people (age 0–17)
- about 19%
 EU Kids Online II research project: Poland as a country with high Internet
use and medium risk
 74% of children aged 9-16 yrs old admit using the Internet daily
 63% of respondents use Internet at home; 34% of children access the
Internet via mobile phone
 The average age that Polish children go online is 9

4. 2005-06
Promoting decentralised model
Local conferences „Safer Internet”– 16 provincial cities in Poland

5. What do we do?
• Media campaigns
• Educational resources
• Educational portals for
children
• Training activity
• Safer Internet Day
• Youth Panel
• Outdoor events
• National & international cooperation

6. Media campaigns
„You never know who’s on the other side” (2004) –
online grooming
„On duty online” (2006) – promotion of Polish
Hotline “Dyżurnet.pl” and sensitizing Internet users
to the existence of child abuse images
„The Internet is a window to the
world. The entire world” (2007,
2009) – children’s exposure to
harmful content
„Stop cyberbullying” (2008) – peer violence
with the use of the Internet and mobile phones

7. „Block bullying online” (2009) – cyberbulling in social
networking sites; promotion of Helpline reporting
„Think before you post” (2010) – consequences of
reckless posting of private information online
„The promotion of the safe Internet” (2011)
– role of parents in children’s online safety
education
„I don’t accept, connect nor enter...” (2011) –
campaign promoting Dyzurnet.pl (Polish hotlline)
„Every move online leaves a trace…”
(2010) - problem of online grooming and
highlighting new legal regulations in this
field

8. Campaigns
• TV spot
• Radio adds
• Outdoor advertising
• Press adds
• Internet adds
• Other forms: cash machines, Infoscreens (buses, trams, metro), advertising columns

9. Educational resources
 Online safety in the curriculum
 Not enough training for
teachers
 Freedom to chose resources
 Involvement in SID, competitions for
schools & educators  certificates

10. Examples of educational tools
 Lesson plans  Educational websites
 Cartoons / Animations  E-learning courses
 Viral campaigns

11. „STOP cyberbullying” educational toolkit
junior secondary schools
 DVD with educational video
 Lesson plan
 A set of posters

12. Lesson Plan on cyberbullying
Content:
 what are the forms of cyberbullying?
 how does the victim of cyberbullying feel,
 what might be the consequences,
 what should the victim do, where to seek help?
 what rules to obey to minimize the risk of cyberbullying.
 Students are divided into 4 groups
 Each group has to analyse one specific aspect of the
cyberbullying incident presented in the movie:
1. Dominika has been recorded against her will.
2. The film has been sent around with the use of the mobile
phone.
3. The film has been uploaded online.
4. Dominika has been receiving rude text messages.

13. „How to respond to cyberbullying”
Training Manual for Educators
 Cyberbullying – identifying the risk
 Psychological aspects of cyberbullying
 Response procedure to cyberbullying cases
 DIAGRAMS - Response procedures
 Legal analysis of reports received by Helpline.org.pl
 Cooperation of school with the Police
 Educational activities to prevent and respond to cyberbullying
 Institutions providing support in cases of online abuse

14. „On the web”
• TV show conducted by Ewa Farna - a singer very popular among young people
• She interviews 2 young guests who talk about their experiences online: 2 cases presented
(grooming + cyberbullying)

15. Target group: senior classes of junior secondary schools
and junior classes of high schools
DVD with the talk show
Lesson plan

16. Examples of educational tools
 Lesson plans  Educational websites
 Cartoons / Animations  E-learning courses
 Viral campaigns

18.  www.sieciaki.pl
 Designed in the form of a social networking site
 204,000 registered users
 Quizzes, competitions

21. Examples of educational tools
 Educational websites  Lesson plans
 Cartoons / Animations  E-learning courses
 Viral campaigns

22. “3..2..1.. Internet” resource for senior Primary School students
www.321internet.pl
Comic book
DVD with
Lesson plan cartoons

23. Lesson scheme
1. Introduction by Krzysztof Hołowczyc
2. Cartoon presentation
3. Voting within the group on two possible story
endings
4. Presentation of both ending versions
5. Summary by Krzysztof Hołowczyc
6. Group exercise

25. The delivery of
a learning, training
or education
program by
electronic means
 New and attractive form of learning
 Innovative way of teaching
 Easily accesible
 Cuts the costs!
 Can be easily adjusted to the individual needs of each learner
 Through the e-learning platform the teacher can follow
students' progress

27. E-learning platform: registration
Activation code

29. E-learning course for junior high school students
 A registered user assumes the role of the administrator of a social
networking site www.znajomi-nieznajomi.pl („Real friends or strangers?”)
With the help of
the Mentor (actor
popular among
YP) the admin
solves problems
reported by the
SNS users

30. E-learning platform – teacher’s panel:
managing a group of students in classroom

31. Examples of educational tools
 Educational websites  Lesson plans
 Cartoons / Animations  E-learning courses
 Viral campaigns

33. http://www.youtube.com/watch?feature=player_embedd
ed&v=-vSSfwXDhB4

34. Outdoor events for children & families

35. 6th International Conference
„Keeping Children and Young
People Safe Online”
 20-21 September 2012
 Novotel Airport, Warsaw

36. • Helpline.org.pl • Advisory Board
• Youth Panel

38. Ways of contact:
 Toll-free number 800 100 100
 E-mail: helpline@helpline.org.pl
 Live Chat on the website:
www.helpline.org.pl

39. Thank you 
Agnieszka Wrzesień
Awareness Project Coordinator
agnieszka.wrzesien@fdn.pl