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7 years after…
Linking national expectations
       & EU-focused actions
                    Janice Richardson
                         15 May 2012


                           www.saferinternet.org
INSAFE 2004
INSAFE 2006
INSAFE 2010
3 key Insafe Expectations
• move from safety messages to in-depth
  safety education
• focus on the positive
• track emerging issues across Europe
  and share resources to respond


                                          5
Helpline
                            Info & advice
                            to young people
Awareness centre            (& parents/teachers)
Coordination
Campaign implementation
Impact assessment




                          Youth panel
                          Test/advise on campaigns
                          Peer advocacy
SID

Celebrated in 99 countries on 6 continents in 2012
                         5 FEBRUARY 2013

                      Rights and responsibilities online
Users are getting younger…
                               and older!




•   A Swedish report states 50% of 4 yr olds go online*
•   74% of 5-7 year-olds in UK have access to internet**
•   29% increase in 5-9 yr olds in virtual worlds in 2010
•   over 50s in France make 48% of online purchases
                         *Beantin Webbkommunikation, 2010.
                         **OfCom – UK children’s media literacy, 2010 p.16;
                         LH2/kelkoo, France 2011
Janice richardson
Janice richardson
User-resilience

    Risk awareness/evaluation

     Peer advocacy/support

   Positive experience/content

Parent/teacher interaction/mediation

     Literacy building blocks
Janice richardson
Emerging trends
      Communication is
        increasingly mobile



• 2 in 3 chn have a mobile phone at age 10
• Rapidly increasing number use game devices to go online
• Youth internet access via mobile doubled to 37% in 2011,
  is expected to overtake PC/laptop access in 2012
Social media
Increasingly accounts for content




                           Sexuality and cyberbullying
                           emerge as major issues for
                             helplines


                      Source: Facebook and YouTube
Twitter, tablets…




               http://blogs.forrester.com/category/mobile_internet
Youth
• to keep us informed of emerging issues
• to educate peers
• to take responsibility as users and digital
  citizens – investing in our future
But are young people sufficiently eSkilled?
           EU Kids Online 2010


   100%
    90%
    80%
    70%
    60%
    50%
    40%
     30%
     20%
     10%
      0%
How do we achieve the EU goal
  to make every child safe online?


              Resilience

    Risk awareness/evaluation

     Peer advocacy/support

   Positive experience/content

Parent/teacher interaction/mediation

     Literacy building blocks
Children are great imitators. So give them
       something great to imitate.




  For further information: Janice.Richardson@eun.org

                           info-insafe@eun.org

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Janice richardson

  • 1. 7 years after… Linking national expectations & EU-focused actions Janice Richardson 15 May 2012 www.saferinternet.org
  • 5. 3 key Insafe Expectations • move from safety messages to in-depth safety education • focus on the positive • track emerging issues across Europe and share resources to respond 5
  • 6. Helpline Info & advice to young people Awareness centre (& parents/teachers) Coordination Campaign implementation Impact assessment Youth panel Test/advise on campaigns Peer advocacy
  • 7. SID Celebrated in 99 countries on 6 continents in 2012 5 FEBRUARY 2013 Rights and responsibilities online
  • 8. Users are getting younger… and older! • A Swedish report states 50% of 4 yr olds go online* • 74% of 5-7 year-olds in UK have access to internet** • 29% increase in 5-9 yr olds in virtual worlds in 2010 • over 50s in France make 48% of online purchases *Beantin Webbkommunikation, 2010. **OfCom – UK children’s media literacy, 2010 p.16; LH2/kelkoo, France 2011
  • 11. User-resilience Risk awareness/evaluation Peer advocacy/support Positive experience/content Parent/teacher interaction/mediation Literacy building blocks
  • 13. Emerging trends Communication is increasingly mobile • 2 in 3 chn have a mobile phone at age 10 • Rapidly increasing number use game devices to go online • Youth internet access via mobile doubled to 37% in 2011, is expected to overtake PC/laptop access in 2012
  • 14. Social media Increasingly accounts for content Sexuality and cyberbullying emerge as major issues for helplines Source: Facebook and YouTube
  • 15. Twitter, tablets… http://blogs.forrester.com/category/mobile_internet
  • 16. Youth • to keep us informed of emerging issues • to educate peers • to take responsibility as users and digital citizens – investing in our future
  • 17. But are young people sufficiently eSkilled? EU Kids Online 2010 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
  • 18. How do we achieve the EU goal to make every child safe online? Resilience Risk awareness/evaluation Peer advocacy/support Positive experience/content Parent/teacher interaction/mediation Literacy building blocks
  • 19. Children are great imitators. So give them something great to imitate. For further information: Janice.Richardson@eun.org info-insafe@eun.org