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VOLUME1      ISSUE 15    SEPTEMBER 2011




              Scuzzy                                        October2011
V I N O D G U P TA S C H O O L O F M A N A G E M E N T, I I T K H A R A G P U R
From the desk of team Scuzzy
SCUZZY has evolved over the years from being a simple alumni newsletter to a mouthpiece of all VGSOM activities.


Warm greetings from Alumni                 new professors with versatile
Relations Committee, VGSOM!                corporate experiences and vast
Welcome to the fall edition of Scuzzy,     academic credentials this year:
the biannual newsletter of VGSOM.
                                           Prof. Anand Teltumbde
The placement season, Vantage 2011,        Prof. Devlina Chatterjee.
yet again finished with a high! The        Prof. Siddharth Chattopadhay
placement process saw some top-            And Prof. Barnali Nag.
notch recruiters hiring our versatile
talents; something that VGSOM has          With July, started the new aca-
become synonymous with. Recruiters         demic year and the new batch
offered some of the most sought-after      of students were infused into the
profiles. As many as 45 companies          college. With almost 85% of
from all sectors of the industry partic-   students having prior work-
ipated for grabbing the best of the        experience, the batch is a perfect
students and were offering the best of     blend of freshers and students with
compensation packages. The highest         work experience. The batch also saw
annual compensation offered was 18         a surge in the number of students hav-
LPA and average annual compensa-           ing more than 36 months of work-
tion stood at 12.02 LPA. A total of        experience (almost 38% of the class of
117 offers were made for 94 students .
VGSOM attracted 15 new companies
                                           2013). The class of 2013 also boasts
                                           of people from varied backgrounds of
                                                                                       Inside this issue:
this year which constitute 33% of the      work such as - heavy engineering,
total companies that visited the cam-      operations, marketing, IT and finance.   Final Placements 2011      2
pus. The season began with 20% of
the batch getting PPOs from reputed      Various Interest Groups and Clubs          Summer Placements 2011     3
companies like ITC, Reckitt Benckiser,   were also dynamic throughout the
                                                                                    Learning Approaches        4
Hindustan Coca Cola Beverages,           year. The Marketing and Advertising
TATA Motors, Deloitte India, Deloitte    Club (MAD) and the Finance Club            Connect 2011               5
USI, Nomura, Wipro and IMRB and          (Finterest) successfully completed
ended on a high note of 1.25 offers      their quiz competitions:                   Class of 2013              6
made per student from top recruiters.    VENALICIUM and Fin’Q Men on a
                                                   high note. On the other hand     Faculty Lounge             7
We also feel proud to let you TO KNOW MORE         Saamanjasya conducted a B
know that VGSOM has bagged ABOUT OUR NEW           plan Competition – ―Power        Sweet @ Sixty              8
some of the most prestigious PROFESSORS,           to Empower‖ in collabora-
awards this year. The first one TURN TO PAGE 7     tion with Confederation of       CMI Activities             9
being Asia’s Best B-School                         Indian Industry (CII) and
                                                                                    creative creativity        10
Leadership Award by CMO Council National Skill Development Corpora-
in July 2010. The second success tion (NSDC).                                       MAD Club Activities        11
came with DNA and Stars of the In- We are also featuring contributions
dustry Group awarding VGSOM as from students, faculty and research                  Finterest Activities       12
one of ―The most innovative B- scholars at VGSOM and we are sure
School of the year 2010‖. VGSOM that you‘ll like all of them. Scuzzy will           Jump from 1,2(to) 3        13
was also recently awarded the take you through all the nostalgic
―Outstanding B-School award‖ at emotions that you may have in a                     Different Strokes          14
the National B-School awards 2011. while! So what are you waiting for?
The students of VGSOM brought ever Turn on your nostalgia and start sift-
greater laurels to the college by win- ing through your dose of college             Answers: KGP Trivia        16
ning contests all across the country.    news!

The institute witnessed joining of four    Happy Reading!

                                                        1
Final Placements 2011
Vantage 2011 was a stupendous success with 100% batch being placed.

With Batch of 2009-2011 secur-         attracts. 30% of the students opted   ture Management Consulting, i-               Chairman of
ing some of the best job offers in     for careers in each. BFSI, Manu-      Maritime, HCL and Cognizant             Placement’s message:
the country, Vantage 2011 culmi-       facturing and FMCG followed next      were the first time recruiters along   From the perspective of most
nated in VGSOM, IIT Kharagpur          with plethora of new companies        with regular recruiters like In-       students, the raison-d'etre of
and yet again established its reck-    participating for the first time in   fosys, Wipro, Tech Mahindra and        any college, particularly a B-
oning as among the top B-School        campus placements attracting top      HP reaffirming the brand value         School , is a satisfactory corpo-
s on the offering. With the 100%       talent from the coveted B-School .    enjoyed by VGSOM in the con-           rate placement. I am delighted
batch getting placed with an aver-                                           sulting world.                         to know that our 2009-2011
age salary of INR 12.02 Lakhs per      FMCG & TELECOM:                                                              Placement Committee has
annum and profiles worthy of the       VGSOM has grown over the years        BANKING, FINANCE &                     lived up to the expectations of
remuneration magnitude, Vantage        to be the favourite destination of    ANALYTICS:                             every student who had walked
2011 was a resounding success.         sought-after FMCG sector. Procter     VGSOM carried forward the              into VGSOM, IIT Kharagpur two
Apart from the regular recruiters,     & Gamble, Reckitt Benckiser and       legacy of being a preferred cam-       years ago in search of an MBA
many new companies joined the          Coca Cola were the first time re-     pus for companies in Banking           and a career.
bandwagon and reposed their faith
in the coveted B-School .                                                                                           -Prof. Prithwis Mukerjee,
VGSOM attracted 15 new compa-                                                                                       Chairman Placements,
nies this year which constitute
33% of the total companies that
visited the campus.                                                                                                 HSBC, ANZ, IMRB and Citi Ana-
The season began with 20% batch                                                                                     lytics made their presence felt with
getting PPOs from reputed com-                                                                                      related profiles in offering
panies like ITC, Reckitt Benck-
iser, Hindustan Coca Cola Bev-                                                                                      MANUFACTURING:
erages, TATA Motors, Deloitte                                                                                       This sector, along with regular
India, Deloitte USI, Nomura,                                                                                        recruiters like TATA Motors,
Wipro and IMRB and ended on                                                                                         TATA Telecon, TATA Metaliks
a high note of 1.25 offers made                                                                                     and Welspun, witnessed participa-
per student from top recruiters.       cruiters at VGSOM. Regular re-        and Financial Services domain.         tion from large number of PSUs
The recruiting companies spanned       cruiters like                         Diverse profiles were offered          like Shipping Corporation of In-
across sectors like BFSI, Consult-     ITC, Heinz and UB group also          including Credit, Risk Assess-         dia, Bharat Heavy Electricals Lim-
ing, FMCG, Telecom, Manufac-           made their presence felt and of-      ment, Forex, Equity & Fixed            ited, Balmer Lawrie, MMTC India
turing, Technology and Analytics       fered diverse roles like Corporate    income and Banking Operations.         Ltd and Rural Electrification Cor-
with diverse roles like Investment     Planning,     Operations,   Supply    The gamut of interested Compa-         poration. Students were offered
Banking, Banking & Operations,         Chain Management, Procurement,        nies included participants like        diverse and challenging roles in
Risk Advisory, Project Finance,        Sales and Marketing. Vodafone,        Citibank, ANZ, Nomura, CRI-            Sales and Marketing, Operations,
Strategy and Technology Consult-       our regular recruiter                 SIL, Cognizant and Union Bank          HR, Business Development and
ing, Sales and Marketing, Supply       offered profiles in Marketing, Sys-   of India among others. With a          Infrastructure Project Manage-
Chain Management, Procurement,         tems & IT.                            booming market, analytics sector       ment. Titan, a TATA group com-
Business Development and many                                                offered attractive opportunities to    pany, was a first time recruiter
more. Evika Green, an Energy           TECHNOLOGY &                          the students at VGSOM this year.       offering roles in Operations and
Subsidiary of Evika Group, a first     CONSULTING:                           Behemoths like Goldman Sachs,          Marketing.
time recruiter offered coveted         This sector attracted the largest
position of Assistant Vice Presi-      talent pool from VGSOM. This
dent to the selected student.          year, the Big 4- Ernst & Young,                        Placement Statistics for 2011
Medall, a leading medical diag-        PricewaterhouseCoopers, Deloitte
nostic firm were the first time        (India and USI) and KPMG-                Number of students participating                 94
visitors. offering challenging roles   participated in Vantage 2011 and         in placements
in Market Research and Business        offered roles in Business Advisory,      No. of companies visiting campus                 45
Development. Technology and            SCM Consulting, Strategy & Tech-         No. of offers made                               117
Consulting firms were the biggest      nology Consulting and many more.
recruiters this year giving consid-    Crème de la crème of the consult-        Highest salary offered (INR)                     18 lakhs p.a
erable weightage to the pre-MBA        ing sphere like PWC‟s Government
experience of candidates asserting     Reforms and Infrastructure Devel-        Average salary offered (INR)                     12.02 lakhs p.a
the quality of students VGSOM          opment Advisory (GRID), Accen-
                                                                                Median salary offered (INR)                      10.15 lakhs p.a

                                                                     2
Summer Placements 2011
Summer Placements for the batch of 2010-12 once again reaffirmed Vinod Gupta School of Management, IIT Kharagpur
as one of the finest B-School s in the country.

A total of 60 companies took      country took part in the sum-      large numbers with majors like   participation of several start-
part in the placement process     mer placements process this        Citibank, Nomura, ING Vy-        ups like Hover, Batoi, OOH
which was an increase of over     year. Recruiters like Hindu-       sya, CRISIL, Reserve Bank        Media, Sequoia, Verbatim
10% compared to last year.        stan Coca Cola Beverages,          of India, CLSA, Bank of          Medall etc. They offered the
Companies vied with each          Reckitt Benckiser, Heinz,          India, Venture East, NAB-        students crucial roles including
other to select management        Danone and Emami recruited         ARD among the companies          Marketing Strategy, Strategy &
interns from a batch of 91 stu-   students in large numbers of-      offering profiles such as Eq-    Consulting, Sales & Marketing
dents and offered challenging     fering profiles such as Supply     uity Research, Derivatives,      which gave our students inval-
roles across varied industries    Chain Management, Procure-         Retail Banking, Wholesale        uable opportunity to get a lot
such as FMCG, Telecom,            ment, Marketing, Operations        Banking, Rural Banking,          of rigorous and hands-on learn-
Consulting, Banking & Fi-         etc. Telecom majors Idea and       Analytics, Operations and        ing during their internships.
nance, Media, Automobile,         Aircel also offered students       Technology etc.
Infrastructure etc. The aver-     roles in Supply Chain Manage-                                       Internships at Kolkata Po-
age stipend crossed Rs.           ment and Marketing.                IT & ITES:                       lice:
40,000, which was an increase                                                                         In a unique initiative Kolkata
of 8.1% over last year. The                                                                           Police hired interns from
highest stipend offered was                                                                           VGSOM to undertake projects
Rs.1,00,000.                                                                                          as a part of winter internships.
                                                                                                      The projects allocated were
Consulting:                                                                                           live projects which included
Consulting was one of the                                                                             the study of traffic manage-
most sought-after domains                                                                             ment system and optimization
amongst the students with al-                                                                         of routes etc. giving interns the
most one fifth of the batch                                                                           opportunity to understand the
opting for Consulting profiles.                                                                       nitty-gritties of managing one
Consulting firms like Deloitte                                                                        of the most populous cities in
India, Price Waterhouse                                                                               the country.
Coopers, Ernst & Young,
Wipro, Frost & Sullivan,          Manufacturing & Automo-            Heavyweights like IBM,           The large number of recruiters
Synovate Consulting, Syner-       bile:                              Hewlett-Packard,      JDA,       including many first time visi-
gy Consulting offered profiles    Manufacturing and Automo-          Siemens Corporate Tech-          tors, diversity in the profiles on
such as Strategy and Opera-       bile was the most popular sec-     nologies, Omnitech, TCS          offer and all the students get-
tions, Enterprise Applications,   tor among the students this        were some of the leading IT      ting summer internships in the
Technology Integration, Gov-      year with more than 20% stu-       companies that took part in      organizations and profiles of
ernment Reform & Infrastruc-      dents opting for it. Majors like   the Summer Placements.           their choice were the high
ture Consulting, Business Ad-     Tata Motors, TVS Motors,                                            points of this year‟s summer
visory. CTRAN offered an          NTPC, Bharat Petroleum             Human Resource:                  placements. This reaffirms the
exciting new profile of Cli-      Corporation Limited, Tega          Firms like NTPC and Syn-         consistent faith that recruiters
mate and Infrastructure Con-      Industries, Tata Telcon etc        ergy Consultancy offered         have had for VGSOM Students
sulting. Voltas offered a niche   offered profiles in Operations,    comprehensive and strategic      and reflects on the quality of
profile of Corporate Strategy     Marketing and Supply Chain         roles in the Human Re-           the management education and
and Planning.                     Management.                        sources domain to some of        values imparted to the students
                                                                     the students.                    in line with the corporate re-
FMCG & Telecom:                   Banking & Finance:                                                  quirements.
Some of the largest FMCG          Banking and other financial        Startups:
and Telecom companies in the      firms recruited students in        This year, we also saw the


KGP Trivia!
Q1. What is the significance of 2.2 in IIT Kharagpur's context?
Q2. Which eatery is famed to have invented the 'Tinku' (Burger)?
Q3. Which faculty Of VGSOM has been the Chairman of B.C. Roy Hospital?
                                                                                       To find out the answers, turn to the last page.

                                                                 3
Learning approaches Post MBA:
A Journey of Four and a Half Decades
By Prof. Arabinda Tripathy


                       I really feel       to improve my career prospect but       a regular activity of IFORS. ICORD
                       happy      to       to learn about business management      was subsequently organized in Bra-
                       write      in       related areas. I did achieve that and   zil, Philippines, South Africa, India
                       Scuzzy the          developed an interest for Operation-    (second time) and Brazil (second
                       newsletter          al Research. I pursued this interest    time). Through the first ICORD con-
                       of VGSOM.           by doing M.Sc. in Operational Re-       ference, I developed interest in the
                       I     under-        search at the London School of Eco-     areas of Operational Research for
                       stand that          nomics few years later. This further    Development, Problem Structuring
                       the newslet-        enhanced my interest in Operation-      Methods, Soft System Methodology,
                       ter will also       al Research. I followed it up with      and the like; which I continue to
be made available to the alumni of         Doctoral work in Operational Re-        pursue even now. Subsequently, I
VGSOM.                                     search, more specifically in Mathe-     took up assignments in many devel-
                                           matical Programming, also at Lon-       oping countries like Kazakhstan,
I am taking this opportunity to share      don School of Economics.                Vietnam, South Africa etc. These
some of my learning approaches over                                                assignments helped me to under-
four and a half decade of professional     All these years, my primary aim was     stand better the field of Operational
life as I have perceived, more specifi-    to pursue my interest rather than       Research for Development. Along
cally post MBA.                            looking for any financial reward. In    with Prof. Theodre Stewart, I also
It is needless to stress that the alumni   fact the job that I took up in India    started the only M.Sc. Course on
can significantly and effectively con-     on my return immediately after my       Operational Research for Develop-
tribute to the growth and development      doctoral work abroad offered me a       ment at the University of Cape
of their alma mater. VGSOM itself is       salary that was less than half of my    Town, South Arfrica.
an example of the same. VGSOM, the         salary in India prior to joining the
formation of which was facilitated by      doctoral work. This in no way de-       To sum up, in all this four and a half
an alumnus, set the trend of incorpo-      terred my interest in Operational       decade of my professional life I was
ration of B-School in IITs and in tech-    Research. I went on to become Pres-     guided by:
nology institutes in general. To a         ident of Operational Research Soci-      There is no age for learning
large extent, my association with          ety of India (ORSI) in 1989 and Edi-     A clock which is not working is
VGSOM was driven by a desire to            tor in Chief of OPSEARCH journal.           also right twice in a day; ac-
contribute to my alma mater; IIT Kha-      I also organised the first Interna-         cordingly one can learn from all
ragpur from where I graduated in           tional Conference on Operational            sources with proper attitude
1966.                                      Research for Development (ICORD)         Pursue your interest.
                                           in 1992 at Ahmedabad. The confer-       Some other basic understandings
Early in my working life I had an op-      ence resulted in a document             helped me in my Professional life;
portunity to study for a MBA equiva-       “Ahmedabad Declaration”. The            one of them being Organisational
lent programme. At that time I had a       document became the reference           Position may entrust the authority,
job with responsibility for critical de-   point for action by International       but it does not ensure that the per-
liverables. Further, my job being on       Federation of Operational Re-           son is the only one to have the ex-
the shop floor, I had the responsibility   search Societies (IFORS) for activi-    pertise and the knowledge to dis-
for looking after the work of various      ties to be carried out towards Oper-    charge it – there may be others who
employees including their on the job       ational Research for Development.       may score higher on these counts.
performance, deliverables and such         There were two other major out-
other things. That left little time for    comes of the conference: a book         Wish all of you the very best.
preparation for classes, test and the      titled Operational Research for De-
like. The programme was substantially      velopment edited by Jonathan
case based and required commitment         Rosenhead (London School of Eco-
of time. However, having joined I          nomics) and Arabinda Tripathy
walked the extra miles to derive full      (Indian Institute of Management
benefit. I did not have any specific aim   Ahmedabad) and ICORD becoming


                                                             4
Connect 2011—VGSoM Annual Alumni Meet
By Shashidhar Shenoy (MBA, Batch of 2012)


On 18th June 2011, a pleasant Saturday      all to be seen in the
evening, the MBA students of Vinod          meets. At Bangalore, two
Gupta School of Management, IIT Kha-        senior-most Alums from
ragpur organized ―Connect ‗11‖ – the        the class of 2001, Mr.
annual alumni reunion in four different     Satya Mishra and Mr.
metros. By continuing with the tradition    Gangesh Thakur, were
of successfully conducting the alumni       presented with a bouquet
meet simultaneously at four different       and were asked to nar-
locations, the Alumni Committee yet         rate their experiences at
again brought together VGSoM alumni         IIT. They spoke about
from varied backgrounds and work ex-        how the school had
periences on a common platform.             grown to what it is right
                                            now, the lower batch
                                            strength during those
                                            days and the school not being rec-       was greatly appreciated and all the
                                            ognized among the top tier schools.      alums praised the efforts of Alumni
                                            They also praised all the alumni,        Committee for the wonderful time
                                            professors and current students for      they had.
                                            their constant efforts in making the
                                            school one among the top tier B-         The alums didn‘t want the night to
                                            Schools in India.                        end and were keen on hanging
                                            The mood then changed from a             around reliving the wonderful mem-
                                            ‗formal ceremony‘ to a dinner party      ories of the college days. However,
                                            with all alumni, their spouses and       like all good things, time had finally
                                            students socializing over food and       come to say goodbye to everyone
                                            drinks. Friends exchanged numbers        and call it a day. This parting note
The alumni of VGSoM from Bangalore,         and promised to stay in touch, sen-      of the night was echoed by all the
Delhi, Mumbai and Kolkata were treat-       iors offered advice for their juniors,   people present over there:
ed to an evening of fun and memories of     people enquired about work in dif-
their fun days at college. The alums        ferent management streams and the        Goodbyes are not forever.
started arriving early in the evening and   chattering had reached its peak to-      Goodbyes are not the end.
were enthusiastically looking forward to    wards the close of the night.            They simply mean I'll miss you
meet their batch mates. The meet started    The concept of conducting the meet       Until we meet again!
with a video of campus life in IIT Kha-     at four locations simultaneously
ragpur which made all the alumni emo-
tional and nostalgic about the hostels,
the VGSoM building, the eating joints in
campus and all the other things which
made their life memorable in campus.
Then there were video messages by the
professors of VGSoM to the alums.
There were loud cheers by the alums
when their favorite professors appeared
on screen.

The joy of finding their old friends, the
long-forgotten nicknames being called
again, the happiness of finding out that
their friends and had classmates had
made it big in the corporate world was


                                                     5
Class of 2013
The incoming batch of 2013 reaffirms VGSOM‘s ability to attract the best minds among the B-School fraternity year after
year. The bright young VGSOMites are already in the groove and they are ready take the bandwagon of VGSOM ahead.




Vinod Gupta School of Management
believes that peer knowledge will help
students in developing team skills and
also helps one to apply their experiences
at work in classroom studies for making
managerial decisions. VGSOM encour-
ages diversity of students in terms of aca-
demic backgrounds and work experience.
Even through the batch consist of stu-
dents with engineering backgrounds, the
diversity of streams and specialization
backgrounds are really diversified. The
adjacent chart indicates the diverse
stream-wise break-up of the class of
2013.
          TOTAL STRENGTH
          OF THE BATCH OF
              2013 IS 105

This year VGSOM has laid emphasis on
the quality and quantity of to work expe-
rience while selecting the class of 2013.
Having given due importance to work
experience, a healthy mix of freshers and
students with prior work experience has
also been maintained. The details of the
batch according to the work experiences
is shown in the pie chart:




KGP Trivia!
Q4. Name the district of West Bengal in which Kharagpur is located ?
Q5. In which year was VGSOM established? And who laid the foundation stone of VGSOM?
Q6. A new hall of residence is coming up exclusively for the students of VGSOM. Name this hall.
Q7. What is CORALS in purview of IIT Kharagpur ?
                                                                              To find out the answers, turn to the last page.

                                                       6
Faculty Lounge: Our New Faculty Members
Meet our new faculty members who have enriched the VGSOM fraternity with their varied corporate experience and
academic excellence.

Prof. Anand Teltumbde                      she worked for two years in project     SAGE, for around four years. She is
                                           finance at the Industrial Finance       also a reviewer for reputed interna-
Specialization areas: Business strategy,
                                           Corporation of India (IFCI). She        tional journals like Energy-The In-
Production and Operations manage-
ment, information systems strategy, sup-   continued her studies in the US at      ternational Journal, Energy Policy,
ply chain and lo-                          Penn State University and earned        International Journal of Environ-
gistics.                                   two masters degrees – one in Agri-      mental Technology and Manage-
Prof. Anand holds                          cultural Engineering and one in         ment and International Journal of
a Bachelor‗s de-                           Agricultural Economics. She earned      Environment and Waste Manage-
gree in Mechanical                         her doctoral degree in management       ment.
Engineering                                in the Indian Institute of Science in
(National Institute                        2010. Dr. Chatterjee has spent eight    Dr. Barnali‘s current research in-
of Technolgy, Nag-                         years in industry, with IFCI (New       terest includes economics and busi-
pur), an MBA                               Delhi), GE Capital (Bangalore) and      ness implications of climate change,
(PGDM) (Indian                             Antrix Corporation (Bangalore).         policy imperatives for carbon base-
Institute of Man-                                                                  line determination and quantitative
agement, Ahmeda-                           Dr. Chatterjee‘s research interests     modeling and research on produc-
bad) and a Doctoral degree in manage-      lie in applied economics, in particu-   tivity and efficiency in the Indian
ment from University of Mumbai. He has     lar trying to decode the underlying     manufacturing sector.
published more than 25 research papers     factors that influence behaviors of
in reputed international journals and      individuals, households, businesses     Prof. Siddhartha Chattopadhyay
served on editorial Board of a few of
                                           and other economic agents.
them.                                                                              Prof. Siddhartha Chattopadhyay is
                                           Prof. Barnali Nag                       an M.A. in economics from Delhi
Prof. Anand has over 38 years of man-                                              School of Economics and a Ph.D. in
agement experience. He was recognized                                              economics from University at Alba-
among top 20 people who shaped IT in       Dr. Barnali Nag is an M.A. in Eco-
                                           nomics from JNU, New Delhi and          ny,      SUNY
India by DataQuest consecutively for                                               with speciali-
three years. He has also won Star imple-   PG Diploma (Development Policy)
                                                                                   zation in mac-
mentation award from SAP. Before com-      and PhD (Economics) from IGIDR,
                                                                                   roeconomics
ing to VGSOM, he was Managing Direc-       Mumbai, an advanced Research
                                                                                   and     econo-
tor and CEO of Petronet India Limited, a   Institute by Reserve Bank of India.     metrics. He
holding company promoted by all oil        She has been a faculty at RIS, New      has received a
companies for creating a pipeline net-     Delhi (a think tank of the Ministry     graduate fel-
work. He has been also been a Ph D ex-     of External Af-                         lowship     for
aminer and adjunct faculty of University   fairs, GoI). Lat-                       completing
of Mumbai.                                 er she joined                           his doctoral
                                           the        Indian                       studies from
Prof. Devlina Chatterjee                   School of Busi-                         University at Albany, SUNY. He has
                                           ness, Hydera-                           also received an excellence in
Specialization areas: Applied Econom-      bad as Business                         teaching award and an excellence
ics,     Statistical                       Research Fel-                           in research award from university
Modeling, Finan-                           low, from where                         at Albany, SUNY in 2010. Moreo-
cial Modeling                              she went to                             ver, he was also awarded a special
                                           Wharton Busi-                           fellowship for his doctoral disserta-
Dr. Devlina Chat-                          ness School, University of Pennsyl-     tion in 2010 from University at Al-
terjee earned a                            vania as Visiting Scholar.              bany, SUNY. Before pursuing his
B.Tech in Agricul-                                                                 graduate studies abroad, he was a
tural Engineering                                                                  research assistant in Centre for
                                           Dr. Barnali has been the Associate
from IIT, Kharag-                                                                  Studies in Social Sciences, Calcutta
                                           Editor of South Asia Economic           (CSSSC).
pur in 1989. After                         Journal, which is a peer reviewed
completing     her                         international journal, published by
PGDM from IIM Ahmedabad in 1991,

                                                    7
Sweet @ Sixty
Diamond Jubilee celebrations at IIT Kharagpur — Rohit Sharma (1st Year, MBA)

As IIT KGP enters into 60th year of exist-     ―Mera Naam Chin Chin Choo‖ as          Union Finance Minister Mr Pranab
ence, there was celebration mood all           well as the classic rock number        Mukherjee. The Chairman of Board
around, the campus started undergoing          ―November Rain‖.                       Of governors, Mr Shiv Nadar pre-
                                                                                      sided over the course of actions. The
                                               The musical performance was fol-       Gold Medallists were presented with
                                               lowed by the laser show documen-
                                               tary on IIT KGP which left the audi-
                                               ences awe-struck. One thing that
                                               made this event special was a large
                                               calendar showcasing dates and im-
                                               ages of KGPians which forayed into
                                               the Guinness Book of World Rec-
                                               ords for its monster size.

facelift months advance. Halls of Resi-
dences, Complexes, Sports Courts and
Activities Centres got new lease of life
with the overhaul. Students sported the                                               the awards by the Prime Minister
Diamond Jubilee Badges showing the                                                    himself. Mr. Sunil Bharti Mit-
pride that they take in being associated                                              tal,Telephone mogul and founder of
with this long standing prestigious insti-                                            Bharti Enterprises, received an hon-
tute.                                                                                 orary degree.

                                                                                      Celebrations continued in the even-
                                                                                      ing at Kalidas auditorium with a
                                               August 22, the date when the 57th      mesmerizing performance from san-
                                               annual convocation of IIT Kharag-      toor legend Pandit Shivkumar Shar-
                                               pur took place at the newly renovat-   ma and Pandit Anindo Chatterjee on
                                               ed TOAT (Tagore Open Space Thea-       the tabla.―Music requires the con-
                                               tre), will be always alive in a        centration of not just the musician,
                                               KGPian's heart. Many of the Ex-        but the audience as well,‖ said san-
                                               VGSOMites also        treasured this   toor legend Pandit Shivkumar
                                               splendid moment. Nitish Wadhwa of      Sharma. The concert included ren-
                                               2010 batch was conferred with the      dition of Raag Jhinjhoti, another
                                               Gold Medal for his extraordinary       compostion of Pahadi as base Raag
The Diamond jubilee curtain raiser on          academic achievement.                  and number of other melodious mo-
August 21st at Tata Sports Complex was                                                tifs. The Splendid evening paved
an event to reckon with, it started with                                              way for the year long Diamond Ju-
the allocutions from the eminent profes-                                              bilee Celebrations.
sors, who‘ve long served the institute.
They shared their thoughts invoking fond
nostalgia. Right after this, started a joint
concert by ETMS & WTMS who per-
formed to the tunes of soulful melodies
                                                                                       Read The IIT Kharagpur Alumni
like ―Tu Bin Bataye‖, foot tapping song
                                                                                       Newsletter at :
                                                                                       http://bit.ly/piCJ8E


                                                                                       Find The Jubilee Celebration
                                               The ceremony was also marked by
                                                                                       Photographs at:
                                               the esteemed presence of Prime
                                                                                       http://bit.ly/oORkVh
                                               Minister Dr. Manmohan Singh as a
                                               chief guest. Other dignitaries in-
                                               cluded the Governor of West Ben-
                                               gal Mr M K Narayanan and the

                                                        8
Corporate & Media Interaction Cell (CMI)
In the last few months, VGSOM saw a plethora of guests from various fields and domains coming for Guest Lectures
under the banner of ‗Vaarta‘ – The Guest Lecture series‘. A Marketing Continuum was also organised where distin-
guished personalities from the marketing domain of the industry visited VGSOM and shared their experiences.

How Microsoft built the gaming category in India with            Electronics at a lecture in VGSOM, IIT kharagpur.
XBOX!!! - Guest Lecture by Mr.Jaspreet Bindra, Regional          Ms.Mukhopadhyay emphasized on the fact that the lighting
Director, Microsoft                                              industry is undergoing a rad-
                                                                 ical transformation and the
                              The lecture or rather the sto-     future is in the lighting solu-
                              ry as cited by Mr. Bindra          tions which would reach
                              started with emphasis on the       into new uncharted territo-
                              importance of online media         ries like weather forecasting.
                              as a marketing tool. He            Ms. Mukhopadyay was
                              stressed upon the fact that        quick to add that light, not
                              “Internet has to be the first      only triggers vision but also
                              marketing medium and not           influences our moods and
                              the 4th or 5th”. He took us        feelings as she briefed through an introduction to Philips
                              through the days when Xbox         Electronics. She added that light is an effective marketing
                              was launched in India, to the      tool and plays a pivotal role in various sectors including
time when it struggled to find its feet, till the time when it   hospitals and health care, tourism and stated the im-
captured 64% market share of next generation consoles in         portance of lighting in today‟s world citing examples from
India. Mr.Bindra explained that any product launch is a 3        the Formula1 Race track of Singapore and the ever-so-
step procedure: Super brand building, Super business             successful FIFA World Cup 2002 in Asia. She spoke on
building and Market creation & expansion. He talked about        the effects of light pollution and energy wastes. She con-
how the product suffered from the marketing myopia and           cluded by simply asking students to be “conscious users”
how they changed the game by promoting Xbox as not just          of light!
a gaming console but an entertainment powerhouse.

Managing IT as a Business By Mr. Subrata Dutta, CIO at
SREI                                                             Vaarta'11: Marketing Continuum
                                     The nitty-gritty‟s of the   Creative Ideation Process and Branding By Mr. Sanjeev
                                     world of a CIO were         Dassani, Creative Director (Copy) at RK Swamy BBDO
                                     nicely spun together by
                                     a very eminent mem-                                                There is no denying to
                                     ber of the fraternity                                              the fact that the whole
                                     itself, Mr. Subrata Dut-                                           process of creative
                                     ta, CIO of SREI Infra-                                             ideation seems to be a
                                     structure Finance Lim-                                             scintillating one! The
                                     ited. The session com-                                             VGSOM students will
                                     menced with Mr. Dutta                                              vouch for the fact,
highlighting the stark differences between how IT was per-                                              more so after their ren-
ceived „apart‟ of the Business a few decades back and how                                               dezvous with Mr. San-
it has become an inseparable „part‟ of the Business in re-                                              jeev Dassani, Creative
cent times. He spoke on how a CIO creates his organiza-          Director (Copy) at RK Swamy BBDO. It scored highly
tion along the three pillars of „Plan‟, „Build‟ and „Run‟        both in terms of tit-bits of insight into how a creative agen-
along-with discussing an interesting Case study (SunGard         cy works and also audio-visual treats. He endorsed the
case study) with the students to which the response was          viewpoint that “Creativity, by definition, is an uncharted
really encouraging.                                              territory”.
                                                                 He was also of the view that “the ideas are all around us,
Light as a marketing tool - Guest Lecture by Ms.Sudeshna         we just need to look at things with a hint of inquisitiveness
Mukhopadhyay, Director, Philips Electronics                      in our eyes”.
                                                                 He also treated the audiences‟ with a good dosage of very
“Let there be light and then, there was light! “ – A ride        aesthetically dramatized advertisements. The junta got all
through the rise of the lighting industry was started on this    the more excited and asked a lot many questions which
note by Ms.Sudeshna Mukhopadhyay, Director, Philips              were answered very gracefully by Mr. Dassani.

                                                                 9
'Marketing Strategy - The Indian Telecom Story’            By    challenges and the fierce competition in the industry, the
 Mr.Joydeep Ganguly, CMO Kolkata Hub, Uninor                      number of telecom players in the Indian market would
                                                                  eventually come down.
                                    The answer to life, the
                                    universe and everything
                                    is probably „42‟, however
                                    the answer to many a
                                    marketing dilemmas of
                                    the Indian Telecom Sec-
                                    tor is Mr. Joydeep Gan-
                                    guly, CMO of Uninor,
                                    Kolkata hub. A gist of
                                    more than 16 years of
                                    marketing      experience
 compressed into a „2 hour Highly Interactive Guest Lec-          Apart from the talks and Guest Lectures, an official
 ture' is what the students at VGSOM experienced.
 Mr. Joydeep took the students on a journey beginning with        YouTube channel was launched for VGSOM - http://
 India of the 90's to the India of today where Telecom has        www.youtube.com/user/VGSOMIITKharagpur.
 revolutionized everything and how "Life is now dependent
 on the 6 inches of a handset". He also sensitized the stu-       The channel strives to cover all the major happenings
 dents about the challenges faced by the telecom sector to-       and events taking place at VGSOM.
 day in the form of Multi-Sim Markets, Document Mainte-
 nance and Dwindling Margins. He opined that given these



creative creativity
By Lokendra Gayakwad (MBA, Batch of 2013)


 Yesterday while commuting back from office, I saw a             ly beautiful. Be creative. All the great scriptures are noth-
 man aged around 55 to 60 years selling toys made of             ing but conversations of people who were creative. If you
 bamboo sticks. The old man wasn‟t employed anywhere             really love doing something it is creative.
 and the toy did not boast of a brand name yet the creativi-
 ty reflected by the showed that the old man has a knack of      A man of constant self-introspection, want of happiness
 constructing toys..                                             and understanding is continuously creative. Not that he is
                                                                 trying to be creative. The way he talks is a creative act.
 This started the chain of thoughts and I thought “Yes           Watch him talking , walking , laughing , anything. You
 there is some creativeness everywhere and in everything         will find certain dignity, decency and creativity in every-
 we do.” Even trivial actions like cleaning a floor, washing     thing he does.
 a cloth can manifest creativeness Creativity has nothing to
 do with any particular work. Creativity has something to
                                                                 Life is not one big thing it is a million tiny things and due
 do with quality of our consciousness. Whatever we do can
                                                                 attention to these carve your profile. Let go off the ego
 become creative if we redefine creativity. :)
                                                                 which goes on saying these are small things. It is our ego
 Creativity is not doing only something new and achieving        who creates trouble, drop the ego and everything is crea-
 an unachieved feat. Creativity is doing anything different-     tive. Once you get creative you become confident and
 ly to achieve the same feat. Creativity comes by enjoying       hence efficient. Try it out !!!
 the work you do , by loving what we do. Will you feel
 creative when you are sketching? If the answer is yes then      Everyone wants to do some great things, but keep waiting
 ponder on the fact that a two year kid is also doing the        for the right time and the life takes a toll over their dream.
 same thing. He too is just drawing some lines here and          So if you want to write something great or want to do
 there. What is the difference?? It is just the attitude which   great poetry or and want to do a great painting etc etc…
 makes all the difference.                                       Now is the time to don your creative hat and show the
                                                                 world a new you , a dynamic you , a creative you…
 Talking to somebody, you feel time is being wasted. You
 would like to write a great book, and then you will be cre-
 ative. But a friend has come a little gossiping is a perfect-

                                                                 10
MAD Club activities
MAD club activities in VGSOM.— ―Follow your passion, and
success will follow you‖ – Terii Guillemets


 Following our passion – precisely that is what we do in the
 Marketing and Advertising (MAD) Club of the Vinod Gup-           and innovative events mix, active participation by industry
 ta School of Management, IIT Kharagpur. Entrusted with           personnel, live case studies and high-on-content workshops
 the moral responsibility of exposing young minds to the          marked this edition of Madison Avenue.
 fascinating world of Marketing and Advertising, MAD Club
 has a host of events and activities lined up to help the bud-    MADison Avenue‘11, the 2-day event, is scheduled to be
 ding marketers this year.                                        held on 29th and 30th of October, 2011 and this year the
                                                                  focus is to concentrate on events that reflect futuristic con-
 Over the years the Club is known for three major activities,     cepts that are growing trends in the field of business in gen-
 namely,                                                          eral and marketing in particular. Getting the industry partic-
 •       MADison Avenue – Our Flagship event                      ipation to the next level and challenging the participants
 •       MADazine – Our annual magazine                           with the real life problems faced by the industry are the key
 •       MAD Quiz – Our annual Marketing & Advertising            focus areas of Madison Avenue‟11. With a range of chal-
 quiz                                                             lenging events that can test the best in the business, this fest
 We are proud to announce that, in addition to these, our Bi-     promises to stand out amongst the crowd.
 monthly newsletter MADjick is all set to join our portfolio.     The MAD club has also started work on MADazine, the
                                                                  annual magazine released by the club every April. This
 The Marketing and Advertising Club inducted its new coor-        magazine contains a collection of intellectual discussions on
 dinators from the 2013 batch in early August, 2010 and           different aspects of mar-keting by the academia as well as
 since then MAD club has been in a frenzy of activities. The      the corporate world. It also compiles some of the most
 annual intra-VGSOM MAD Quiz is held for the students of          prominent real-time issues going on in the Marketing and
 VGSOM every year. This year Venalicium, the intra                Advertising worlds and their solutions. Apart from this, the
 VGSOM Marketing Quiz, was held on the 27th of August,            magazine will also contain a collection of articles from the
 2011. And as usual Venalicium generated a huge response          students of VGSOM and a set of interviews of some of the
 from both the batches and to everyone‟s surprise all the 3       czars of the Industry.
 prizes were grabbed by students of first year unlike last year
 where seniors outplayed juniors. Overall it was a well orga-     We are happy to announce that MAD club is proposing to
 nized and well contested event and MAD Club Quiz Team            launch a website of its own. The idea behind this is to serve
 takes the credit for that.                                       as one stop shop for everything relating to MAD Club. It
                                                                  will also serve as a forum for engaging discussions, an ar-
 MAD Club will also come up with another Marketing Quiz           chive for newsletters and as a way to reach the club.
 in January early next year, Jade. This time we are planning
 to make it a pan-IIT Kharagpur event.                            With more than 30 dedicated Marketing and Advertising
                                                                  loyalists and with passion as big as a marketer‟s, MAD
 MADison Avenue is the flagship event of the Marketing            Club will continue its journey and hopes to make 2011-
 and Advertising Club. During the initial days, the club has      2012 a very busy and interesting year. Keep waiting to hear
 been conducting online Marketing events for B-School s           more on this!
 and undergraduates. But 2009-2010 saw MADison Avenue
 shed its online tag and evolve into a more complete market-
 ing and advertising event with its firm roots on IIT Kharag-
 pur soil . That was indeed a significant step in making
 MADison Avenue what it is today – a premier marketing
 and advertising fest expected, encouraged and sponsored by
 a number of corporate-houses.

 The hugely successful last edition of MADison Avenue
 was sponsored by SAIL, the title sponsors and co-
 sponsored by a number of other corporates like Tata bear-
 ings, Steris, Spykar and Big FM among others. Interesting

                                                                  11
Finterest Activities
  Activities of all Finance enthusiasts of VGSOM.

  The Finance club of VGSOM - Finterest, is dedicated to nurturing and enhancing the
  fin-quotient of students and also to increase industry interaction with our college. The club
  keeps its members updated on the latest trends and developments in corporate finance, capital
  markets, investment banking and other related areas. The motto is to give a new dimension to
  the way VGSOM is perceived for finance in the industry. Finterest was rejuvenated in early
  2011 with finance enthusiasts from the Batch of 2011 coming together and forming a strong
  15 members team. Since then, Finterest has not looked back. Finterest has selected 4 coordinators and 3 editors from
  the batch of 2013. A new logo has been launched recently.
  Here‟s a snapshot of the activities which have taken place till now:



                                                        KSS (Knowledge Sharing Sessions):
   Fin-o-Menal:                                                                                             Fin‘QMen-The Finance
                                                        Finterest has organized knowledge sharing
   Fin-O-Menal, the fortnightly financial newsletter
                                                        sessions‘ so as to simulate the learning            Quiz:
   of VGSOM covers all happenings in the field of
                                                        process, more so apart from the text books.     Intra IIT quiz ‗FIN‘QMEN
   Finance. The structure of the newsletter has been
                                                        • The sessions have been conducted on           brought the B.Tech and
   designed to help students in developing different
                                                        varied subjects, viz. on latest happenings in   MBA students of IIT
   facets of personality.
                                                        Industry & Market, analysis of deals etc.       Kharagpur to a common
   • Budding Finance writers hone their skills
                                                        • Furthermore, there have been primers on       platform. The aim was to
   towards writing research papers, Cover Stories on
                                                        important macroeconomic happenings like         promote interdisciplinary
   Budget, Scams brings in depth analysis of events.
                                                        Budget Analysis.                                interaction and peer
   • Articles cover Market Updates, Indian News,
                                                        • The senior batch students have had            learning. The quiz had was
   Finance Updates , Industry Updates etc. aims to
                                                        shared their internship experiences (those      divided in two stages. First
   keep student briefed about the happenings in the
                                                        with Finance profiles) with the juniors in      round was an online round
   field of Finance.
                                                        interactive sessions prior to the Summer        for screening purpose.
   • Fin Quotes and Cartoon sections maintain
                                                        Placements.                                     Second round constituted
   general interest level of non finance enthusiasts
                                                        • An online session was also arranged           top 5 teams which
   promotes basic awareness about financial
                                                        through Skype on ―Careers in Banking‖ by        competed in a four stages.
   happenings.
                                                        Anjali Mullatti, CEO & M.D., Finitiatives       The quiz had questions
   • Detailed and informative articles from Academia
                                                        Learning India Pvt. Ltd.                        from business and finance.
   act as an important media for peer learning.
                                                        • The students have also been sensitized        The event was conducted in
   • This facilitates Summer Internship and Final
                                                        about the various Certifications of             collaboration with the quiz
   placement process by building essential
                                                        International repute in the Finance             club.
   knowledge base in finance domain.
                                                        domain, viz. CFA, FRM, PRM, CAIA etc.



Activities in store:
1. Magazine
The confidence gathered after the successful issues of the newsletter, FinOMenal, has prompted
Finterest with the idea of publishing a Finance magazine of VGSOM. This is expected to scale up
what all we are currently achieving with the fortnight newsletter. There will be articles and various
useful pieces of information contributed by Industry honchos, Faculty and the student community.
2. Virtual Trading and Simulation Game                                                                            Finterest’s
Finterest is planning to organise virtual trading game which will emulate real time experience of                 Facebook
stock market trading. It will be held at an All India Level which will bring management student                   Page:
from all over India to a common platform. Students will be given virtual money and made to invest
in actual stocks.                                                                                                 http://
 3. Finterest Blog and Discussion thread                                                                          www.facebook.
Finterest also plans to publish its articles and newsletter through blog., It aims to connect with large          com/Finterest
chunk of blogging fraternity and section of MBA aspirants who generally have lots of queries re-
garding finance during their preparation. This medium will be made interactive through its discus-
sion sections where people can ask generic questions about finance. The questions will be answered
promptly by Finterest and in long run will be helpful in building brand VGSOM.

                                                                   12
The ―JUMP‖ from 1 2(to) 3!!
By Balajee Rao, MBA, Class of 2011-2013

Sounds more like an oxymoron isn‘t it?         international teams. They also have      there for us to see. It is time the
These six syllables can actually make          all the money but if not adminis-        BCCI put its head down and devise
sense if one keeps in mind the shoddy          tered well, there is no meaning to       ways of utilising the monetary re-
performance of the Indian Cricket Team         it. Preparation cannot happen            sources for better preparation back
in the recently concluded Test Series in       overnight, it is a long drawn pro-       home. Creating a pool of reserve
England. With a series                                  cess, starting with identify-   players in close coordination with
win in both the ODIs and                                ing the right personnel and     N.C.A. should be the primary ob-
the Test matches in the                                 then taking it forward. You     jective of the management. The de-
―non-glamorous‖ Carib-                                  have to improve as a team       mographics of the country give lev-
bean (in terms of TRP                                   with every match, if you are    erage to the administration to un-
and revenue generated),                                 not, you become stagnant.       earth talent and groom it for the
the Indian team landed in                               Indians have always been        future. Success speaks a lot more
England with the tag of                                 admirers of skill and gave      than failure but failure teaches you
world champions and a NUMERO UNO               attitude a cold shoulder, not paying     a lot more than success. India has
Test ranking. India being a cricket crazy      heed to the fact that it is the amal-    the resources to bring about the
nation, opinions have gone through the         gamation that creates magic on the       change but it is not possible with
roof; some blame it on the players and         turf. It is actually the mentality of    the lousy attitude it carries. The
some on the administration. To be pre-         the subcontinent, Pakistan has pro-      cricket administration has some
cisely precise it has been a combined ef-      duced some of the finest bowlers to      tough questions to answer in order
fect of both the actors. There has been a      have played the game, India is ar-       to expedite India‘s ascend and
problem, a problem that has persisted          guably the best batting side ―on         make their perch there, permanent.
through years, but we kept our heads           paper‖ in the world but both the
buried in the sand and refused to              teams are known to be highly in-
acknowledge it. Moreover the success of        consistent. Why cannot a sub conti-      Sketch by Mallika Nawal (Ph.D.
the team in the World Cup and the emer-        nent team be tagged ―The Invinci-        Scholar, 2006):
gence of the cash rich IPL has coaxed us       bles‖? It is because we are compla-
to turn a deaf ear. The BCCI could have        cent; we do not care about the rou-
imagined that the number one tag, possi-       tine things that are an integral part
bly a magic wand, is enough to claim the       of the game. Top teams like Aus-
series in England, but sadly, it wasn‘t to     tralia and England were also in-
be. The tired and over confident Indians       fected with injuries, but they always
were up against a prepared England.            had reserves. Imagine the plight of
Good teams do not tire, if they do, more       the Indian team had Zaheer pulled
often than not they end up as the losing       out during the World Cup. Eng-
side. Taking a look at the number of           land‘s Stuart Broad was immedi-
matches they play in a year, it is child‘s     ately packed off home after a dis-
play to conclude that it is easier for India   mal performance in Sri Lanka to
to be on the top as compared to the other      play for his county. The result is


KGP Trivia!
Q8. The 'Grand Old Man' of IIT Kharagpur Prof. Gitindra Saran Sanyal passed
away recently. He was associated with VGSOM in an advisory role as well. One of
his student had established GS Sanyal School of telecommunication (GSST) in his
honour. Name this Student.

Q9. Motto of IIT Kharagpur is a sanskrit shloka ―Yogah Karmasu Kaushalam‖. What does this means in
English?

Q10. Which is the only theatre (movie hall) in Kharagpur which is equipped with digital projection and surround sound
system?
                                                                          To find out the answers, turn to the last page.


                                                             13
Different Strokes
Showcasing the versatile talents of VGSOM students.

                    मेरा गनाह
                          ु                                                     आलोचना
            - Prabhat Agarwal (2nd Year, MBA)                          - Mohit Rastogi (2nd Year, MBA)

                           हे अपऩरयचित भन !                                दय गगन क ऩाय से कय यहा
                                                                             ू         े
                       भुझे भेया गुनाह फता दो                                  िाय भुझ ऩय िो फायम्फाय
                         झयते रोिन क अश्रुओ
                                         े                                     कह ॊ शयण की िगह नह ॊ
                         भेया अऩयाध चगना दो                               है िो सफका भामरक तनपियकाय
                          क्मों तू नह ॊ ददखाता                             कबी कबी झरक यौशनी की
                         सौंदमय क अरॊकाय भझे
                                  े           ु                      अन्मथा सियदा सत्ता है अन्धकाय की
              कणय क्मों फटोयता शब्द ततयस्काय बये                    क्मों िो कयता है मे ज़ुल्भ मे अत्मािाय
          क्मों नह ॊ ऩहनाता भुकट जिससे गरयभा झये
                                       ु                            भन भेया ह कयता भझसे िशन फायम्फाय
                                                                                          ु
     साॊस को कय पियक्त तन से, भीत ऩे अऩयण कया दो
                            हे अऩरयचित भन !                                उसकी सत्ता क भोहये हैं हभ
                                                                                           े
                       भुझे भेया गुनाह फता दो                            फकन्तु िड़ता का भोह कयते हभ
                         भरू को बय सभुद्र से                           स्ित् िरामभान हो ऩाते िो अगय
                  प्मासे यहना क्मा भेया गुनाह है                        सयर सुगभ हो िाती िीिन डगय
    सयर िॊिरता क स्ऩशय से िुड़े यहना क्मा भेया गुनाह है
                       े                                                 क्मों यखता िो सभस्त अचधकाय
 तरु से सूखे भधुिन भे ऩतझड़ की कल्ऩना क्मा भेया गुनाह है                    हभ हैं क्मा तनश्छर तनिीि
           पिम क िरे यास्तो को भेय ठोकये फना दो
                   े                                                    फस िरते फपयते कतयव्मों का बाय
                            हे अऩरयचित भन !                           अफ फहुत हुई भनभानी औय अत्मािाय
                       भुझे भेया गुनाह फता दो                             नह ॊ सहें गे मे दष्टता फायम्फाय
                                                                                             ु
       क्मों डूफता हू अॊत भे ऩय सभाप्त नह ॊ हो ऩाता हूॉ
          दो ऩर क मभरन भे ऩूया िीिन िी िाता हूॉ
                     े                                               कयना है अफ तनष्ऩऺ पििाय औय अिाय
                            फ़ियोज़ भे फहकय                         क्मा ज़रूय है भानि औय उसका व्मिहाय
             तेये काॉधे भे स्िामबभान से सो िाता हूॉ                      होगा िो अतत फरिान अगय िो
                               हे भेये साथी !                               दे गा शभा हय फाय हभें िो
         तुभ िाहो तो ऩूयफ से एक औय सूयि उगा दो                            कयना है अफ हभे आिाय िह
                           हे अऩरयचित भन !                               िो भाॊगे ऩर ऩर का ित्मुत्तय
                         भुझे भेया गुनाह फता दो                             फढना है फस उसी ऩथ ऩय
                                                                         िो कये मध्घोश उसकी सता ऩय
                                                                                   ु
                                                                         रड़ना होगा ऩयािम से फाय फाय
Sketch by Mallika Nawal (Ph.D. Scholar, 2006):                     अॊततभ सुख की शय्मा मभरने तक फायम्फाय




                                                           Sketch by Deepika Ahuja (1st Year, MBA):




                                                          14
Different Strokes… continued
Showcasing the versatile talents of VGSOM students.

          Lose or Cruise – A Binary Choice                                      Everything For You
                 - Avijit Pal (1st Year, MBA)                          - N.M Leepsa (Research Scholar, VGSOM)

       Being at a loss is a feeling you shouldn‟t feel                    When joy comes like breeze wind
          If you are keen enough to make it a zeal.                        When smile stays in gate of mind
        Lessons are what you take away from a loss,                       All feeling flows like the river kind
      Opportunity is what you get to cover the flaws.                       Love of your my heart remind
   Remember, even evolution stems from losing in the
                            present                                          My soul sings many wishes
   Only to add new skills and starting from the nascent.                    Peace appear like god blesses
    It is darkness which provides you a sense of light,                 Happiness touch you like angel‟s kisses
      Its the losers who make the victor seem bright.                       All for you and your success
          Life is a sojourn with experiences galore,
          Get off the worries and come to the fore.                      Life too short and so long my desire
          Where chance is a risk and risk a choice,                      To do everything for you with care
           Capture the melody or become a noise!                            A cheerful face in Life Empire
          Victor has the might, being hard to beat,                       Lively sunrise everyday to acquire
          You have the sight of what not to repeat.
             Fight to the hilt, when battles arise,                   My wishes so pure and my feelings so true
          Loss is not the end, but an option to rise.                 That comes from heart like morning dew
                                                                         Everything you dream be it for you
                                                                      Sorrow and suffering if ever come be few

Sketch by Ranjeet Kumar Singh (1st Year, MBA):                            No friends leave you new or old
                                                                       They be with you in days of hot and cold
                                                                           A praying hand be there to hold
                                                                          Stay forever with or without gold

                                                                        You stay as winner in hearts of million
                                                                         God stay with you for truthful vision
                                                                       No egos or pride pull legs when you risen
                                                                        Each day each moment bliss be woven

                                                                           All these smiles I want to return
                                                                        From thought of your which are born
                                                                     Those have dwelt in my lips in times of thorn
                                                                        Let those smiles your lips now adorn




KGP Trivia!
Q11. Which alumnus of IIT Kharagpur is a recipient of CBE and Padma Bhushan ?

Q12. On 16 September 1931, freedom fighters imprisoned in this jail celebrated the killing of sessions Judge Mr. Gar-
ley, who had passed death penalty to the famous freedom fighter Shri Dinesh Gupta. The Jail authorities could not toler-
ate this ‗misbehavior‘ and killed the freedom fighters in their cells. Name the Jail.
                                                                               To find out the answers, turn to the last page.


                                                            15
ALUMNI COMMITTEE:
         Faculty in-charge:
       Dr. Prithwis Mukherjee


    Student Coordinators:
Aashish Doshi
Amol Khadikar
Ishaan Awadhesh                                                                Contact Us:
Prabhat Agarwal                                                                      Mail Us @
                                                                           alumni.vgsom.iitkgp@gmail.com
Sachin Choudhary

                 Jishnu Roychaudhuri
                  Lokendra Gayakwad                              The Official Facebook Profile of Alumni Committee:
                                                                      http://www.facebook.com/#!/vgsomalumni
                        Madhvi Agarwal
                           Shilpa Taneja
                           Sovan Nayak                           The Official LinkedIn Profile of Alumni Committee:
                                                                                 http://linkd.in/qAZ6cH
                             Rahul Bajaj
                          Rohit Sharma
                          Rucha Pundle
                                                                                 Follow Us On Twitter:
                                                                        http://twitter.com/#!/AlumComm_vgsom




 Answers to KGP Trivia!
 Ans1. It is the exact length of the Scholar's Avenue (2.2 kms).
 Ans2. Chedis.
 Ans3. Prof. Gautam Sinha.
 Ans4. Midnapore West.
 Ans5. VGSOM inception—1993. President of India, late Dr. Shankar Dayal Sharma.
 Ans6. Chanakya Hall of Residence.
 Ans7. CORALS stands for: Centre for Ocean, River, Atmosphere and Land Science.
 Ans8. Arjun Malhotra (Co-founder Of HCL).
 Ans9. Strive for Yoga which is art of all actions.
 Ans10. Bombay Talkies.
 Ans11. Baron Bhattacharyya.
 Ans12. Hijli jail (Now a part of the IIT campus).


                                                         16
© Copyright. Alumni Committee - VGSOM, IIT Kharagpur
               Kharagpur - 721302, India

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Autumn Edition - Scuzzy 2011

  • 1. VOLUME1 ISSUE 15 SEPTEMBER 2011 Scuzzy October2011 V I N O D G U P TA S C H O O L O F M A N A G E M E N T, I I T K H A R A G P U R
  • 2. From the desk of team Scuzzy SCUZZY has evolved over the years from being a simple alumni newsletter to a mouthpiece of all VGSOM activities. Warm greetings from Alumni new professors with versatile Relations Committee, VGSOM! corporate experiences and vast Welcome to the fall edition of Scuzzy, academic credentials this year: the biannual newsletter of VGSOM. Prof. Anand Teltumbde The placement season, Vantage 2011, Prof. Devlina Chatterjee. yet again finished with a high! The Prof. Siddharth Chattopadhay placement process saw some top- And Prof. Barnali Nag. notch recruiters hiring our versatile talents; something that VGSOM has With July, started the new aca- become synonymous with. Recruiters demic year and the new batch offered some of the most sought-after of students were infused into the profiles. As many as 45 companies college. With almost 85% of from all sectors of the industry partic- students having prior work- ipated for grabbing the best of the experience, the batch is a perfect students and were offering the best of blend of freshers and students with compensation packages. The highest work experience. The batch also saw annual compensation offered was 18 a surge in the number of students hav- LPA and average annual compensa- ing more than 36 months of work- tion stood at 12.02 LPA. A total of experience (almost 38% of the class of 117 offers were made for 94 students . VGSOM attracted 15 new companies 2013). The class of 2013 also boasts of people from varied backgrounds of Inside this issue: this year which constitute 33% of the work such as - heavy engineering, total companies that visited the cam- operations, marketing, IT and finance. Final Placements 2011 2 pus. The season began with 20% of the batch getting PPOs from reputed Various Interest Groups and Clubs Summer Placements 2011 3 companies like ITC, Reckitt Benckiser, were also dynamic throughout the Learning Approaches 4 Hindustan Coca Cola Beverages, year. The Marketing and Advertising TATA Motors, Deloitte India, Deloitte Club (MAD) and the Finance Club Connect 2011 5 USI, Nomura, Wipro and IMRB and (Finterest) successfully completed ended on a high note of 1.25 offers their quiz competitions: Class of 2013 6 made per student from top recruiters. VENALICIUM and Fin’Q Men on a high note. On the other hand Faculty Lounge 7 We also feel proud to let you TO KNOW MORE Saamanjasya conducted a B know that VGSOM has bagged ABOUT OUR NEW plan Competition – ―Power Sweet @ Sixty 8 some of the most prestigious PROFESSORS, to Empower‖ in collabora- awards this year. The first one TURN TO PAGE 7 tion with Confederation of CMI Activities 9 being Asia’s Best B-School Indian Industry (CII) and creative creativity 10 Leadership Award by CMO Council National Skill Development Corpora- in July 2010. The second success tion (NSDC). MAD Club Activities 11 came with DNA and Stars of the In- We are also featuring contributions dustry Group awarding VGSOM as from students, faculty and research Finterest Activities 12 one of ―The most innovative B- scholars at VGSOM and we are sure School of the year 2010‖. VGSOM that you‘ll like all of them. Scuzzy will Jump from 1,2(to) 3 13 was also recently awarded the take you through all the nostalgic ―Outstanding B-School award‖ at emotions that you may have in a Different Strokes 14 the National B-School awards 2011. while! So what are you waiting for? The students of VGSOM brought ever Turn on your nostalgia and start sift- greater laurels to the college by win- ing through your dose of college Answers: KGP Trivia 16 ning contests all across the country. news! The institute witnessed joining of four Happy Reading! 1
  • 3. Final Placements 2011 Vantage 2011 was a stupendous success with 100% batch being placed. With Batch of 2009-2011 secur- attracts. 30% of the students opted ture Management Consulting, i- Chairman of ing some of the best job offers in for careers in each. BFSI, Manu- Maritime, HCL and Cognizant Placement’s message: the country, Vantage 2011 culmi- facturing and FMCG followed next were the first time recruiters along From the perspective of most nated in VGSOM, IIT Kharagpur with plethora of new companies with regular recruiters like In- students, the raison-d'etre of and yet again established its reck- participating for the first time in fosys, Wipro, Tech Mahindra and any college, particularly a B- oning as among the top B-School campus placements attracting top HP reaffirming the brand value School , is a satisfactory corpo- s on the offering. With the 100% talent from the coveted B-School . enjoyed by VGSOM in the con- rate placement. I am delighted batch getting placed with an aver- sulting world. to know that our 2009-2011 age salary of INR 12.02 Lakhs per FMCG & TELECOM: Placement Committee has annum and profiles worthy of the VGSOM has grown over the years BANKING, FINANCE & lived up to the expectations of remuneration magnitude, Vantage to be the favourite destination of ANALYTICS: every student who had walked 2011 was a resounding success. sought-after FMCG sector. Procter VGSOM carried forward the into VGSOM, IIT Kharagpur two Apart from the regular recruiters, & Gamble, Reckitt Benckiser and legacy of being a preferred cam- years ago in search of an MBA many new companies joined the Coca Cola were the first time re- pus for companies in Banking and a career. bandwagon and reposed their faith in the coveted B-School . -Prof. Prithwis Mukerjee, VGSOM attracted 15 new compa- Chairman Placements, nies this year which constitute 33% of the total companies that visited the campus. HSBC, ANZ, IMRB and Citi Ana- The season began with 20% batch lytics made their presence felt with getting PPOs from reputed com- related profiles in offering panies like ITC, Reckitt Benck- iser, Hindustan Coca Cola Bev- MANUFACTURING: erages, TATA Motors, Deloitte This sector, along with regular India, Deloitte USI, Nomura, recruiters like TATA Motors, Wipro and IMRB and ended on TATA Telecon, TATA Metaliks a high note of 1.25 offers made and Welspun, witnessed participa- per student from top recruiters. cruiters at VGSOM. Regular re- and Financial Services domain. tion from large number of PSUs The recruiting companies spanned cruiters like Diverse profiles were offered like Shipping Corporation of In- across sectors like BFSI, Consult- ITC, Heinz and UB group also including Credit, Risk Assess- dia, Bharat Heavy Electricals Lim- ing, FMCG, Telecom, Manufac- made their presence felt and of- ment, Forex, Equity & Fixed ited, Balmer Lawrie, MMTC India turing, Technology and Analytics fered diverse roles like Corporate income and Banking Operations. Ltd and Rural Electrification Cor- with diverse roles like Investment Planning, Operations, Supply The gamut of interested Compa- poration. Students were offered Banking, Banking & Operations, Chain Management, Procurement, nies included participants like diverse and challenging roles in Risk Advisory, Project Finance, Sales and Marketing. Vodafone, Citibank, ANZ, Nomura, CRI- Sales and Marketing, Operations, Strategy and Technology Consult- our regular recruiter SIL, Cognizant and Union Bank HR, Business Development and ing, Sales and Marketing, Supply offered profiles in Marketing, Sys- of India among others. With a Infrastructure Project Manage- Chain Management, Procurement, tems & IT. booming market, analytics sector ment. Titan, a TATA group com- Business Development and many offered attractive opportunities to pany, was a first time recruiter more. Evika Green, an Energy TECHNOLOGY & the students at VGSOM this year. offering roles in Operations and Subsidiary of Evika Group, a first CONSULTING: Behemoths like Goldman Sachs, Marketing. time recruiter offered coveted This sector attracted the largest position of Assistant Vice Presi- talent pool from VGSOM. This dent to the selected student. year, the Big 4- Ernst & Young, Placement Statistics for 2011 Medall, a leading medical diag- PricewaterhouseCoopers, Deloitte nostic firm were the first time (India and USI) and KPMG- Number of students participating 94 visitors. offering challenging roles participated in Vantage 2011 and in placements in Market Research and Business offered roles in Business Advisory, No. of companies visiting campus 45 Development. Technology and SCM Consulting, Strategy & Tech- No. of offers made 117 Consulting firms were the biggest nology Consulting and many more. recruiters this year giving consid- Crème de la crème of the consult- Highest salary offered (INR) 18 lakhs p.a erable weightage to the pre-MBA ing sphere like PWC‟s Government experience of candidates asserting Reforms and Infrastructure Devel- Average salary offered (INR) 12.02 lakhs p.a the quality of students VGSOM opment Advisory (GRID), Accen- Median salary offered (INR) 10.15 lakhs p.a 2
  • 4. Summer Placements 2011 Summer Placements for the batch of 2010-12 once again reaffirmed Vinod Gupta School of Management, IIT Kharagpur as one of the finest B-School s in the country. A total of 60 companies took country took part in the sum- large numbers with majors like participation of several start- part in the placement process mer placements process this Citibank, Nomura, ING Vy- ups like Hover, Batoi, OOH which was an increase of over year. Recruiters like Hindu- sya, CRISIL, Reserve Bank Media, Sequoia, Verbatim 10% compared to last year. stan Coca Cola Beverages, of India, CLSA, Bank of Medall etc. They offered the Companies vied with each Reckitt Benckiser, Heinz, India, Venture East, NAB- students crucial roles including other to select management Danone and Emami recruited ARD among the companies Marketing Strategy, Strategy & interns from a batch of 91 stu- students in large numbers of- offering profiles such as Eq- Consulting, Sales & Marketing dents and offered challenging fering profiles such as Supply uity Research, Derivatives, which gave our students inval- roles across varied industries Chain Management, Procure- Retail Banking, Wholesale uable opportunity to get a lot such as FMCG, Telecom, ment, Marketing, Operations Banking, Rural Banking, of rigorous and hands-on learn- Consulting, Banking & Fi- etc. Telecom majors Idea and Analytics, Operations and ing during their internships. nance, Media, Automobile, Aircel also offered students Technology etc. Infrastructure etc. The aver- roles in Supply Chain Manage- Internships at Kolkata Po- age stipend crossed Rs. ment and Marketing. IT & ITES: lice: 40,000, which was an increase In a unique initiative Kolkata of 8.1% over last year. The Police hired interns from highest stipend offered was VGSOM to undertake projects Rs.1,00,000. as a part of winter internships. The projects allocated were Consulting: live projects which included Consulting was one of the the study of traffic manage- most sought-after domains ment system and optimization amongst the students with al- of routes etc. giving interns the most one fifth of the batch opportunity to understand the opting for Consulting profiles. nitty-gritties of managing one Consulting firms like Deloitte of the most populous cities in India, Price Waterhouse the country. Coopers, Ernst & Young, Wipro, Frost & Sullivan, Manufacturing & Automo- Heavyweights like IBM, The large number of recruiters Synovate Consulting, Syner- bile: Hewlett-Packard, JDA, including many first time visi- gy Consulting offered profiles Manufacturing and Automo- Siemens Corporate Tech- tors, diversity in the profiles on such as Strategy and Opera- bile was the most popular sec- nologies, Omnitech, TCS offer and all the students get- tions, Enterprise Applications, tor among the students this were some of the leading IT ting summer internships in the Technology Integration, Gov- year with more than 20% stu- companies that took part in organizations and profiles of ernment Reform & Infrastruc- dents opting for it. Majors like the Summer Placements. their choice were the high ture Consulting, Business Ad- Tata Motors, TVS Motors, points of this year‟s summer visory. CTRAN offered an NTPC, Bharat Petroleum Human Resource: placements. This reaffirms the exciting new profile of Cli- Corporation Limited, Tega Firms like NTPC and Syn- consistent faith that recruiters mate and Infrastructure Con- Industries, Tata Telcon etc ergy Consultancy offered have had for VGSOM Students sulting. Voltas offered a niche offered profiles in Operations, comprehensive and strategic and reflects on the quality of profile of Corporate Strategy Marketing and Supply Chain roles in the Human Re- the management education and and Planning. Management. sources domain to some of values imparted to the students the students. in line with the corporate re- FMCG & Telecom: Banking & Finance: quirements. Some of the largest FMCG Banking and other financial Startups: and Telecom companies in the firms recruited students in This year, we also saw the KGP Trivia! Q1. What is the significance of 2.2 in IIT Kharagpur's context? Q2. Which eatery is famed to have invented the 'Tinku' (Burger)? Q3. Which faculty Of VGSOM has been the Chairman of B.C. Roy Hospital? To find out the answers, turn to the last page. 3
  • 5. Learning approaches Post MBA: A Journey of Four and a Half Decades By Prof. Arabinda Tripathy I really feel to improve my career prospect but a regular activity of IFORS. ICORD happy to to learn about business management was subsequently organized in Bra- write in related areas. I did achieve that and zil, Philippines, South Africa, India Scuzzy the developed an interest for Operation- (second time) and Brazil (second newsletter al Research. I pursued this interest time). Through the first ICORD con- of VGSOM. by doing M.Sc. in Operational Re- ference, I developed interest in the I under- search at the London School of Eco- areas of Operational Research for stand that nomics few years later. This further Development, Problem Structuring the newslet- enhanced my interest in Operation- Methods, Soft System Methodology, ter will also al Research. I followed it up with and the like; which I continue to be made available to the alumni of Doctoral work in Operational Re- pursue even now. Subsequently, I VGSOM. search, more specifically in Mathe- took up assignments in many devel- matical Programming, also at Lon- oping countries like Kazakhstan, I am taking this opportunity to share don School of Economics. Vietnam, South Africa etc. These some of my learning approaches over assignments helped me to under- four and a half decade of professional All these years, my primary aim was stand better the field of Operational life as I have perceived, more specifi- to pursue my interest rather than Research for Development. Along cally post MBA. looking for any financial reward. In with Prof. Theodre Stewart, I also It is needless to stress that the alumni fact the job that I took up in India started the only M.Sc. Course on can significantly and effectively con- on my return immediately after my Operational Research for Develop- tribute to the growth and development doctoral work abroad offered me a ment at the University of Cape of their alma mater. VGSOM itself is salary that was less than half of my Town, South Arfrica. an example of the same. VGSOM, the salary in India prior to joining the formation of which was facilitated by doctoral work. This in no way de- To sum up, in all this four and a half an alumnus, set the trend of incorpo- terred my interest in Operational decade of my professional life I was ration of B-School in IITs and in tech- Research. I went on to become Pres- guided by: nology institutes in general. To a ident of Operational Research Soci-  There is no age for learning large extent, my association with ety of India (ORSI) in 1989 and Edi-  A clock which is not working is VGSOM was driven by a desire to tor in Chief of OPSEARCH journal. also right twice in a day; ac- contribute to my alma mater; IIT Kha- I also organised the first Interna- cordingly one can learn from all ragpur from where I graduated in tional Conference on Operational sources with proper attitude 1966. Research for Development (ICORD)  Pursue your interest. in 1992 at Ahmedabad. The confer- Some other basic understandings Early in my working life I had an op- ence resulted in a document helped me in my Professional life; portunity to study for a MBA equiva- “Ahmedabad Declaration”. The one of them being Organisational lent programme. At that time I had a document became the reference Position may entrust the authority, job with responsibility for critical de- point for action by International but it does not ensure that the per- liverables. Further, my job being on Federation of Operational Re- son is the only one to have the ex- the shop floor, I had the responsibility search Societies (IFORS) for activi- pertise and the knowledge to dis- for looking after the work of various ties to be carried out towards Oper- charge it – there may be others who employees including their on the job ational Research for Development. may score higher on these counts. performance, deliverables and such There were two other major out- other things. That left little time for comes of the conference: a book Wish all of you the very best. preparation for classes, test and the titled Operational Research for De- like. The programme was substantially velopment edited by Jonathan case based and required commitment Rosenhead (London School of Eco- of time. However, having joined I nomics) and Arabinda Tripathy walked the extra miles to derive full (Indian Institute of Management benefit. I did not have any specific aim Ahmedabad) and ICORD becoming 4
  • 6. Connect 2011—VGSoM Annual Alumni Meet By Shashidhar Shenoy (MBA, Batch of 2012) On 18th June 2011, a pleasant Saturday all to be seen in the evening, the MBA students of Vinod meets. At Bangalore, two Gupta School of Management, IIT Kha- senior-most Alums from ragpur organized ―Connect ‗11‖ – the the class of 2001, Mr. annual alumni reunion in four different Satya Mishra and Mr. metros. By continuing with the tradition Gangesh Thakur, were of successfully conducting the alumni presented with a bouquet meet simultaneously at four different and were asked to nar- locations, the Alumni Committee yet rate their experiences at again brought together VGSoM alumni IIT. They spoke about from varied backgrounds and work ex- how the school had periences on a common platform. grown to what it is right now, the lower batch strength during those days and the school not being rec- was greatly appreciated and all the ognized among the top tier schools. alums praised the efforts of Alumni They also praised all the alumni, Committee for the wonderful time professors and current students for they had. their constant efforts in making the school one among the top tier B- The alums didn‘t want the night to Schools in India. end and were keen on hanging The mood then changed from a around reliving the wonderful mem- ‗formal ceremony‘ to a dinner party ories of the college days. However, with all alumni, their spouses and like all good things, time had finally students socializing over food and come to say goodbye to everyone drinks. Friends exchanged numbers and call it a day. This parting note The alumni of VGSoM from Bangalore, and promised to stay in touch, sen- of the night was echoed by all the Delhi, Mumbai and Kolkata were treat- iors offered advice for their juniors, people present over there: ed to an evening of fun and memories of people enquired about work in dif- their fun days at college. The alums ferent management streams and the Goodbyes are not forever. started arriving early in the evening and chattering had reached its peak to- Goodbyes are not the end. were enthusiastically looking forward to wards the close of the night. They simply mean I'll miss you meet their batch mates. The meet started The concept of conducting the meet Until we meet again! with a video of campus life in IIT Kha- at four locations simultaneously ragpur which made all the alumni emo- tional and nostalgic about the hostels, the VGSoM building, the eating joints in campus and all the other things which made their life memorable in campus. Then there were video messages by the professors of VGSoM to the alums. There were loud cheers by the alums when their favorite professors appeared on screen. The joy of finding their old friends, the long-forgotten nicknames being called again, the happiness of finding out that their friends and had classmates had made it big in the corporate world was 5
  • 7. Class of 2013 The incoming batch of 2013 reaffirms VGSOM‘s ability to attract the best minds among the B-School fraternity year after year. The bright young VGSOMites are already in the groove and they are ready take the bandwagon of VGSOM ahead. Vinod Gupta School of Management believes that peer knowledge will help students in developing team skills and also helps one to apply their experiences at work in classroom studies for making managerial decisions. VGSOM encour- ages diversity of students in terms of aca- demic backgrounds and work experience. Even through the batch consist of stu- dents with engineering backgrounds, the diversity of streams and specialization backgrounds are really diversified. The adjacent chart indicates the diverse stream-wise break-up of the class of 2013. TOTAL STRENGTH OF THE BATCH OF 2013 IS 105 This year VGSOM has laid emphasis on the quality and quantity of to work expe- rience while selecting the class of 2013. Having given due importance to work experience, a healthy mix of freshers and students with prior work experience has also been maintained. The details of the batch according to the work experiences is shown in the pie chart: KGP Trivia! Q4. Name the district of West Bengal in which Kharagpur is located ? Q5. In which year was VGSOM established? And who laid the foundation stone of VGSOM? Q6. A new hall of residence is coming up exclusively for the students of VGSOM. Name this hall. Q7. What is CORALS in purview of IIT Kharagpur ? To find out the answers, turn to the last page. 6
  • 8. Faculty Lounge: Our New Faculty Members Meet our new faculty members who have enriched the VGSOM fraternity with their varied corporate experience and academic excellence. Prof. Anand Teltumbde she worked for two years in project SAGE, for around four years. She is finance at the Industrial Finance also a reviewer for reputed interna- Specialization areas: Business strategy, Corporation of India (IFCI). She tional journals like Energy-The In- Production and Operations manage- ment, information systems strategy, sup- continued her studies in the US at ternational Journal, Energy Policy, ply chain and lo- Penn State University and earned International Journal of Environ- gistics. two masters degrees – one in Agri- mental Technology and Manage- Prof. Anand holds cultural Engineering and one in ment and International Journal of a Bachelor‗s de- Agricultural Economics. She earned Environment and Waste Manage- gree in Mechanical her doctoral degree in management ment. Engineering in the Indian Institute of Science in (National Institute 2010. Dr. Chatterjee has spent eight Dr. Barnali‘s current research in- of Technolgy, Nag- years in industry, with IFCI (New terest includes economics and busi- pur), an MBA Delhi), GE Capital (Bangalore) and ness implications of climate change, (PGDM) (Indian Antrix Corporation (Bangalore). policy imperatives for carbon base- Institute of Man- line determination and quantitative agement, Ahmeda- Dr. Chatterjee‘s research interests modeling and research on produc- bad) and a Doctoral degree in manage- lie in applied economics, in particu- tivity and efficiency in the Indian ment from University of Mumbai. He has lar trying to decode the underlying manufacturing sector. published more than 25 research papers factors that influence behaviors of in reputed international journals and individuals, households, businesses Prof. Siddhartha Chattopadhyay served on editorial Board of a few of and other economic agents. them. Prof. Siddhartha Chattopadhyay is Prof. Barnali Nag an M.A. in economics from Delhi Prof. Anand has over 38 years of man- School of Economics and a Ph.D. in agement experience. He was recognized economics from University at Alba- among top 20 people who shaped IT in Dr. Barnali Nag is an M.A. in Eco- nomics from JNU, New Delhi and ny, SUNY India by DataQuest consecutively for with speciali- three years. He has also won Star imple- PG Diploma (Development Policy) zation in mac- mentation award from SAP. Before com- and PhD (Economics) from IGIDR, roeconomics ing to VGSOM, he was Managing Direc- Mumbai, an advanced Research and econo- tor and CEO of Petronet India Limited, a Institute by Reserve Bank of India. metrics. He holding company promoted by all oil She has been a faculty at RIS, New has received a companies for creating a pipeline net- Delhi (a think tank of the Ministry graduate fel- work. He has been also been a Ph D ex- of External Af- lowship for aminer and adjunct faculty of University fairs, GoI). Lat- completing of Mumbai. er she joined his doctoral the Indian studies from Prof. Devlina Chatterjee School of Busi- University at Albany, SUNY. He has ness, Hydera- also received an excellence in Specialization areas: Applied Econom- bad as Business teaching award and an excellence ics, Statistical Research Fel- in research award from university Modeling, Finan- low, from where at Albany, SUNY in 2010. Moreo- cial Modeling she went to ver, he was also awarded a special Wharton Busi- fellowship for his doctoral disserta- Dr. Devlina Chat- ness School, University of Pennsyl- tion in 2010 from University at Al- terjee earned a vania as Visiting Scholar. bany, SUNY. Before pursuing his B.Tech in Agricul- graduate studies abroad, he was a tural Engineering research assistant in Centre for Dr. Barnali has been the Associate from IIT, Kharag- Studies in Social Sciences, Calcutta Editor of South Asia Economic (CSSSC). pur in 1989. After Journal, which is a peer reviewed completing her international journal, published by PGDM from IIM Ahmedabad in 1991, 7
  • 9. Sweet @ Sixty Diamond Jubilee celebrations at IIT Kharagpur — Rohit Sharma (1st Year, MBA) As IIT KGP enters into 60th year of exist- ―Mera Naam Chin Chin Choo‖ as Union Finance Minister Mr Pranab ence, there was celebration mood all well as the classic rock number Mukherjee. The Chairman of Board around, the campus started undergoing ―November Rain‖. Of governors, Mr Shiv Nadar pre- sided over the course of actions. The The musical performance was fol- Gold Medallists were presented with lowed by the laser show documen- tary on IIT KGP which left the audi- ences awe-struck. One thing that made this event special was a large calendar showcasing dates and im- ages of KGPians which forayed into the Guinness Book of World Rec- ords for its monster size. facelift months advance. Halls of Resi- dences, Complexes, Sports Courts and Activities Centres got new lease of life with the overhaul. Students sported the the awards by the Prime Minister Diamond Jubilee Badges showing the himself. Mr. Sunil Bharti Mit- pride that they take in being associated tal,Telephone mogul and founder of with this long standing prestigious insti- Bharti Enterprises, received an hon- tute. orary degree. Celebrations continued in the even- ing at Kalidas auditorium with a August 22, the date when the 57th mesmerizing performance from san- annual convocation of IIT Kharag- toor legend Pandit Shivkumar Shar- pur took place at the newly renovat- ma and Pandit Anindo Chatterjee on ed TOAT (Tagore Open Space Thea- the tabla.―Music requires the con- tre), will be always alive in a centration of not just the musician, KGPian's heart. Many of the Ex- but the audience as well,‖ said san- VGSOMites also treasured this toor legend Pandit Shivkumar splendid moment. Nitish Wadhwa of Sharma. The concert included ren- 2010 batch was conferred with the dition of Raag Jhinjhoti, another Gold Medal for his extraordinary compostion of Pahadi as base Raag The Diamond jubilee curtain raiser on academic achievement. and number of other melodious mo- August 21st at Tata Sports Complex was tifs. The Splendid evening paved an event to reckon with, it started with way for the year long Diamond Ju- the allocutions from the eminent profes- bilee Celebrations. sors, who‘ve long served the institute. They shared their thoughts invoking fond nostalgia. Right after this, started a joint concert by ETMS & WTMS who per- formed to the tunes of soulful melodies Read The IIT Kharagpur Alumni like ―Tu Bin Bataye‖, foot tapping song Newsletter at : http://bit.ly/piCJ8E Find The Jubilee Celebration The ceremony was also marked by Photographs at: the esteemed presence of Prime http://bit.ly/oORkVh Minister Dr. Manmohan Singh as a chief guest. Other dignitaries in- cluded the Governor of West Ben- gal Mr M K Narayanan and the 8
  • 10. Corporate & Media Interaction Cell (CMI) In the last few months, VGSOM saw a plethora of guests from various fields and domains coming for Guest Lectures under the banner of ‗Vaarta‘ – The Guest Lecture series‘. A Marketing Continuum was also organised where distin- guished personalities from the marketing domain of the industry visited VGSOM and shared their experiences. How Microsoft built the gaming category in India with Electronics at a lecture in VGSOM, IIT kharagpur. XBOX!!! - Guest Lecture by Mr.Jaspreet Bindra, Regional Ms.Mukhopadhyay emphasized on the fact that the lighting Director, Microsoft industry is undergoing a rad- ical transformation and the The lecture or rather the sto- future is in the lighting solu- ry as cited by Mr. Bindra tions which would reach started with emphasis on the into new uncharted territo- importance of online media ries like weather forecasting. as a marketing tool. He Ms. Mukhopadyay was stressed upon the fact that quick to add that light, not “Internet has to be the first only triggers vision but also marketing medium and not influences our moods and the 4th or 5th”. He took us feelings as she briefed through an introduction to Philips through the days when Xbox Electronics. She added that light is an effective marketing was launched in India, to the tool and plays a pivotal role in various sectors including time when it struggled to find its feet, till the time when it hospitals and health care, tourism and stated the im- captured 64% market share of next generation consoles in portance of lighting in today‟s world citing examples from India. Mr.Bindra explained that any product launch is a 3 the Formula1 Race track of Singapore and the ever-so- step procedure: Super brand building, Super business successful FIFA World Cup 2002 in Asia. She spoke on building and Market creation & expansion. He talked about the effects of light pollution and energy wastes. She con- how the product suffered from the marketing myopia and cluded by simply asking students to be “conscious users” how they changed the game by promoting Xbox as not just of light! a gaming console but an entertainment powerhouse. Managing IT as a Business By Mr. Subrata Dutta, CIO at SREI Vaarta'11: Marketing Continuum The nitty-gritty‟s of the Creative Ideation Process and Branding By Mr. Sanjeev world of a CIO were Dassani, Creative Director (Copy) at RK Swamy BBDO nicely spun together by a very eminent mem- There is no denying to ber of the fraternity the fact that the whole itself, Mr. Subrata Dut- process of creative ta, CIO of SREI Infra- ideation seems to be a structure Finance Lim- scintillating one! The ited. The session com- VGSOM students will menced with Mr. Dutta vouch for the fact, highlighting the stark differences between how IT was per- more so after their ren- ceived „apart‟ of the Business a few decades back and how dezvous with Mr. San- it has become an inseparable „part‟ of the Business in re- jeev Dassani, Creative cent times. He spoke on how a CIO creates his organiza- Director (Copy) at RK Swamy BBDO. It scored highly tion along the three pillars of „Plan‟, „Build‟ and „Run‟ both in terms of tit-bits of insight into how a creative agen- along-with discussing an interesting Case study (SunGard cy works and also audio-visual treats. He endorsed the case study) with the students to which the response was viewpoint that “Creativity, by definition, is an uncharted really encouraging. territory”. He was also of the view that “the ideas are all around us, Light as a marketing tool - Guest Lecture by Ms.Sudeshna we just need to look at things with a hint of inquisitiveness Mukhopadhyay, Director, Philips Electronics in our eyes”. He also treated the audiences‟ with a good dosage of very “Let there be light and then, there was light! “ – A ride aesthetically dramatized advertisements. The junta got all through the rise of the lighting industry was started on this the more excited and asked a lot many questions which note by Ms.Sudeshna Mukhopadhyay, Director, Philips were answered very gracefully by Mr. Dassani. 9
  • 11. 'Marketing Strategy - The Indian Telecom Story’ By challenges and the fierce competition in the industry, the Mr.Joydeep Ganguly, CMO Kolkata Hub, Uninor number of telecom players in the Indian market would eventually come down. The answer to life, the universe and everything is probably „42‟, however the answer to many a marketing dilemmas of the Indian Telecom Sec- tor is Mr. Joydeep Gan- guly, CMO of Uninor, Kolkata hub. A gist of more than 16 years of marketing experience compressed into a „2 hour Highly Interactive Guest Lec- Apart from the talks and Guest Lectures, an official ture' is what the students at VGSOM experienced. Mr. Joydeep took the students on a journey beginning with YouTube channel was launched for VGSOM - http:// India of the 90's to the India of today where Telecom has www.youtube.com/user/VGSOMIITKharagpur. revolutionized everything and how "Life is now dependent on the 6 inches of a handset". He also sensitized the stu- The channel strives to cover all the major happenings dents about the challenges faced by the telecom sector to- and events taking place at VGSOM. day in the form of Multi-Sim Markets, Document Mainte- nance and Dwindling Margins. He opined that given these creative creativity By Lokendra Gayakwad (MBA, Batch of 2013) Yesterday while commuting back from office, I saw a ly beautiful. Be creative. All the great scriptures are noth- man aged around 55 to 60 years selling toys made of ing but conversations of people who were creative. If you bamboo sticks. The old man wasn‟t employed anywhere really love doing something it is creative. and the toy did not boast of a brand name yet the creativi- ty reflected by the showed that the old man has a knack of A man of constant self-introspection, want of happiness constructing toys.. and understanding is continuously creative. Not that he is trying to be creative. The way he talks is a creative act. This started the chain of thoughts and I thought “Yes Watch him talking , walking , laughing , anything. You there is some creativeness everywhere and in everything will find certain dignity, decency and creativity in every- we do.” Even trivial actions like cleaning a floor, washing thing he does. a cloth can manifest creativeness Creativity has nothing to do with any particular work. Creativity has something to Life is not one big thing it is a million tiny things and due do with quality of our consciousness. Whatever we do can attention to these carve your profile. Let go off the ego become creative if we redefine creativity. :) which goes on saying these are small things. It is our ego Creativity is not doing only something new and achieving who creates trouble, drop the ego and everything is crea- an unachieved feat. Creativity is doing anything different- tive. Once you get creative you become confident and ly to achieve the same feat. Creativity comes by enjoying hence efficient. Try it out !!! the work you do , by loving what we do. Will you feel creative when you are sketching? If the answer is yes then Everyone wants to do some great things, but keep waiting ponder on the fact that a two year kid is also doing the for the right time and the life takes a toll over their dream. same thing. He too is just drawing some lines here and So if you want to write something great or want to do there. What is the difference?? It is just the attitude which great poetry or and want to do a great painting etc etc… makes all the difference. Now is the time to don your creative hat and show the world a new you , a dynamic you , a creative you… Talking to somebody, you feel time is being wasted. You would like to write a great book, and then you will be cre- ative. But a friend has come a little gossiping is a perfect- 10
  • 12. MAD Club activities MAD club activities in VGSOM.— ―Follow your passion, and success will follow you‖ – Terii Guillemets Following our passion – precisely that is what we do in the Marketing and Advertising (MAD) Club of the Vinod Gup- and innovative events mix, active participation by industry ta School of Management, IIT Kharagpur. Entrusted with personnel, live case studies and high-on-content workshops the moral responsibility of exposing young minds to the marked this edition of Madison Avenue. fascinating world of Marketing and Advertising, MAD Club has a host of events and activities lined up to help the bud- MADison Avenue‘11, the 2-day event, is scheduled to be ding marketers this year. held on 29th and 30th of October, 2011 and this year the focus is to concentrate on events that reflect futuristic con- Over the years the Club is known for three major activities, cepts that are growing trends in the field of business in gen- namely, eral and marketing in particular. Getting the industry partic- • MADison Avenue – Our Flagship event ipation to the next level and challenging the participants • MADazine – Our annual magazine with the real life problems faced by the industry are the key • MAD Quiz – Our annual Marketing & Advertising focus areas of Madison Avenue‟11. With a range of chal- quiz lenging events that can test the best in the business, this fest We are proud to announce that, in addition to these, our Bi- promises to stand out amongst the crowd. monthly newsletter MADjick is all set to join our portfolio. The MAD club has also started work on MADazine, the annual magazine released by the club every April. This The Marketing and Advertising Club inducted its new coor- magazine contains a collection of intellectual discussions on dinators from the 2013 batch in early August, 2010 and different aspects of mar-keting by the academia as well as since then MAD club has been in a frenzy of activities. The the corporate world. It also compiles some of the most annual intra-VGSOM MAD Quiz is held for the students of prominent real-time issues going on in the Marketing and VGSOM every year. This year Venalicium, the intra Advertising worlds and their solutions. Apart from this, the VGSOM Marketing Quiz, was held on the 27th of August, magazine will also contain a collection of articles from the 2011. And as usual Venalicium generated a huge response students of VGSOM and a set of interviews of some of the from both the batches and to everyone‟s surprise all the 3 czars of the Industry. prizes were grabbed by students of first year unlike last year where seniors outplayed juniors. Overall it was a well orga- We are happy to announce that MAD club is proposing to nized and well contested event and MAD Club Quiz Team launch a website of its own. The idea behind this is to serve takes the credit for that. as one stop shop for everything relating to MAD Club. It will also serve as a forum for engaging discussions, an ar- MAD Club will also come up with another Marketing Quiz chive for newsletters and as a way to reach the club. in January early next year, Jade. This time we are planning to make it a pan-IIT Kharagpur event. With more than 30 dedicated Marketing and Advertising loyalists and with passion as big as a marketer‟s, MAD MADison Avenue is the flagship event of the Marketing Club will continue its journey and hopes to make 2011- and Advertising Club. During the initial days, the club has 2012 a very busy and interesting year. Keep waiting to hear been conducting online Marketing events for B-School s more on this! and undergraduates. But 2009-2010 saw MADison Avenue shed its online tag and evolve into a more complete market- ing and advertising event with its firm roots on IIT Kharag- pur soil . That was indeed a significant step in making MADison Avenue what it is today – a premier marketing and advertising fest expected, encouraged and sponsored by a number of corporate-houses. The hugely successful last edition of MADison Avenue was sponsored by SAIL, the title sponsors and co- sponsored by a number of other corporates like Tata bear- ings, Steris, Spykar and Big FM among others. Interesting 11
  • 13. Finterest Activities Activities of all Finance enthusiasts of VGSOM. The Finance club of VGSOM - Finterest, is dedicated to nurturing and enhancing the fin-quotient of students and also to increase industry interaction with our college. The club keeps its members updated on the latest trends and developments in corporate finance, capital markets, investment banking and other related areas. The motto is to give a new dimension to the way VGSOM is perceived for finance in the industry. Finterest was rejuvenated in early 2011 with finance enthusiasts from the Batch of 2011 coming together and forming a strong 15 members team. Since then, Finterest has not looked back. Finterest has selected 4 coordinators and 3 editors from the batch of 2013. A new logo has been launched recently. Here‟s a snapshot of the activities which have taken place till now: KSS (Knowledge Sharing Sessions): Fin-o-Menal: Fin‘QMen-The Finance Finterest has organized knowledge sharing Fin-O-Menal, the fortnightly financial newsletter sessions‘ so as to simulate the learning Quiz: of VGSOM covers all happenings in the field of process, more so apart from the text books. Intra IIT quiz ‗FIN‘QMEN Finance. The structure of the newsletter has been • The sessions have been conducted on brought the B.Tech and designed to help students in developing different varied subjects, viz. on latest happenings in MBA students of IIT facets of personality. Industry & Market, analysis of deals etc. Kharagpur to a common • Budding Finance writers hone their skills • Furthermore, there have been primers on platform. The aim was to towards writing research papers, Cover Stories on important macroeconomic happenings like promote interdisciplinary Budget, Scams brings in depth analysis of events. Budget Analysis. interaction and peer • Articles cover Market Updates, Indian News, • The senior batch students have had learning. The quiz had was Finance Updates , Industry Updates etc. aims to shared their internship experiences (those divided in two stages. First keep student briefed about the happenings in the with Finance profiles) with the juniors in round was an online round field of Finance. interactive sessions prior to the Summer for screening purpose. • Fin Quotes and Cartoon sections maintain Placements. Second round constituted general interest level of non finance enthusiasts • An online session was also arranged top 5 teams which promotes basic awareness about financial through Skype on ―Careers in Banking‖ by competed in a four stages. happenings. Anjali Mullatti, CEO & M.D., Finitiatives The quiz had questions • Detailed and informative articles from Academia Learning India Pvt. Ltd. from business and finance. act as an important media for peer learning. • The students have also been sensitized The event was conducted in • This facilitates Summer Internship and Final about the various Certifications of collaboration with the quiz placement process by building essential International repute in the Finance club. knowledge base in finance domain. domain, viz. CFA, FRM, PRM, CAIA etc. Activities in store: 1. Magazine The confidence gathered after the successful issues of the newsletter, FinOMenal, has prompted Finterest with the idea of publishing a Finance magazine of VGSOM. This is expected to scale up what all we are currently achieving with the fortnight newsletter. There will be articles and various useful pieces of information contributed by Industry honchos, Faculty and the student community. 2. Virtual Trading and Simulation Game Finterest’s Finterest is planning to organise virtual trading game which will emulate real time experience of Facebook stock market trading. It will be held at an All India Level which will bring management student Page: from all over India to a common platform. Students will be given virtual money and made to invest in actual stocks. http:// 3. Finterest Blog and Discussion thread www.facebook. Finterest also plans to publish its articles and newsletter through blog., It aims to connect with large com/Finterest chunk of blogging fraternity and section of MBA aspirants who generally have lots of queries re- garding finance during their preparation. This medium will be made interactive through its discus- sion sections where people can ask generic questions about finance. The questions will be answered promptly by Finterest and in long run will be helpful in building brand VGSOM. 12
  • 14. The ―JUMP‖ from 1 2(to) 3!! By Balajee Rao, MBA, Class of 2011-2013 Sounds more like an oxymoron isn‘t it? international teams. They also have there for us to see. It is time the These six syllables can actually make all the money but if not adminis- BCCI put its head down and devise sense if one keeps in mind the shoddy tered well, there is no meaning to ways of utilising the monetary re- performance of the Indian Cricket Team it. Preparation cannot happen sources for better preparation back in the recently concluded Test Series in overnight, it is a long drawn pro- home. Creating a pool of reserve England. With a series cess, starting with identify- players in close coordination with win in both the ODIs and ing the right personnel and N.C.A. should be the primary ob- the Test matches in the then taking it forward. You jective of the management. The de- ―non-glamorous‖ Carib- have to improve as a team mographics of the country give lev- bean (in terms of TRP with every match, if you are erage to the administration to un- and revenue generated), not, you become stagnant. earth talent and groom it for the the Indian team landed in Indians have always been future. Success speaks a lot more England with the tag of admirers of skill and gave than failure but failure teaches you world champions and a NUMERO UNO attitude a cold shoulder, not paying a lot more than success. India has Test ranking. India being a cricket crazy heed to the fact that it is the amal- the resources to bring about the nation, opinions have gone through the gamation that creates magic on the change but it is not possible with roof; some blame it on the players and turf. It is actually the mentality of the lousy attitude it carries. The some on the administration. To be pre- the subcontinent, Pakistan has pro- cricket administration has some cisely precise it has been a combined ef- duced some of the finest bowlers to tough questions to answer in order fect of both the actors. There has been a have played the game, India is ar- to expedite India‘s ascend and problem, a problem that has persisted guably the best batting side ―on make their perch there, permanent. through years, but we kept our heads paper‖ in the world but both the buried in the sand and refused to teams are known to be highly in- acknowledge it. Moreover the success of consistent. Why cannot a sub conti- Sketch by Mallika Nawal (Ph.D. the team in the World Cup and the emer- nent team be tagged ―The Invinci- Scholar, 2006): gence of the cash rich IPL has coaxed us bles‖? It is because we are compla- to turn a deaf ear. The BCCI could have cent; we do not care about the rou- imagined that the number one tag, possi- tine things that are an integral part bly a magic wand, is enough to claim the of the game. Top teams like Aus- series in England, but sadly, it wasn‘t to tralia and England were also in- be. The tired and over confident Indians fected with injuries, but they always were up against a prepared England. had reserves. Imagine the plight of Good teams do not tire, if they do, more the Indian team had Zaheer pulled often than not they end up as the losing out during the World Cup. Eng- side. Taking a look at the number of land‘s Stuart Broad was immedi- matches they play in a year, it is child‘s ately packed off home after a dis- play to conclude that it is easier for India mal performance in Sri Lanka to to be on the top as compared to the other play for his county. The result is KGP Trivia! Q8. The 'Grand Old Man' of IIT Kharagpur Prof. Gitindra Saran Sanyal passed away recently. He was associated with VGSOM in an advisory role as well. One of his student had established GS Sanyal School of telecommunication (GSST) in his honour. Name this Student. Q9. Motto of IIT Kharagpur is a sanskrit shloka ―Yogah Karmasu Kaushalam‖. What does this means in English? Q10. Which is the only theatre (movie hall) in Kharagpur which is equipped with digital projection and surround sound system? To find out the answers, turn to the last page. 13
  • 15. Different Strokes Showcasing the versatile talents of VGSOM students. मेरा गनाह ु आलोचना - Prabhat Agarwal (2nd Year, MBA) - Mohit Rastogi (2nd Year, MBA) हे अपऩरयचित भन ! दय गगन क ऩाय से कय यहा ू े भुझे भेया गुनाह फता दो िाय भुझ ऩय िो फायम्फाय झयते रोिन क अश्रुओ े कह ॊ शयण की िगह नह ॊ भेया अऩयाध चगना दो है िो सफका भामरक तनपियकाय क्मों तू नह ॊ ददखाता कबी कबी झरक यौशनी की सौंदमय क अरॊकाय भझे े ु अन्मथा सियदा सत्ता है अन्धकाय की कणय क्मों फटोयता शब्द ततयस्काय बये क्मों िो कयता है मे ज़ुल्भ मे अत्मािाय क्मों नह ॊ ऩहनाता भुकट जिससे गरयभा झये ु भन भेया ह कयता भझसे िशन फायम्फाय ु साॊस को कय पियक्त तन से, भीत ऩे अऩयण कया दो हे अऩरयचित भन ! उसकी सत्ता क भोहये हैं हभ े भुझे भेया गुनाह फता दो फकन्तु िड़ता का भोह कयते हभ भरू को बय सभुद्र से स्ित् िरामभान हो ऩाते िो अगय प्मासे यहना क्मा भेया गुनाह है सयर सुगभ हो िाती िीिन डगय सयर िॊिरता क स्ऩशय से िुड़े यहना क्मा भेया गुनाह है े क्मों यखता िो सभस्त अचधकाय तरु से सूखे भधुिन भे ऩतझड़ की कल्ऩना क्मा भेया गुनाह है हभ हैं क्मा तनश्छर तनिीि पिम क िरे यास्तो को भेय ठोकये फना दो े फस िरते फपयते कतयव्मों का बाय हे अऩरयचित भन ! अफ फहुत हुई भनभानी औय अत्मािाय भुझे भेया गुनाह फता दो नह ॊ सहें गे मे दष्टता फायम्फाय ु क्मों डूफता हू अॊत भे ऩय सभाप्त नह ॊ हो ऩाता हूॉ दो ऩर क मभरन भे ऩूया िीिन िी िाता हूॉ े कयना है अफ तनष्ऩऺ पििाय औय अिाय फ़ियोज़ भे फहकय क्मा ज़रूय है भानि औय उसका व्मिहाय तेये काॉधे भे स्िामबभान से सो िाता हूॉ होगा िो अतत फरिान अगय िो हे भेये साथी ! दे गा शभा हय फाय हभें िो तुभ िाहो तो ऩूयफ से एक औय सूयि उगा दो कयना है अफ हभे आिाय िह हे अऩरयचित भन ! िो भाॊगे ऩर ऩर का ित्मुत्तय भुझे भेया गुनाह फता दो फढना है फस उसी ऩथ ऩय िो कये मध्घोश उसकी सता ऩय ु रड़ना होगा ऩयािम से फाय फाय Sketch by Mallika Nawal (Ph.D. Scholar, 2006): अॊततभ सुख की शय्मा मभरने तक फायम्फाय Sketch by Deepika Ahuja (1st Year, MBA): 14
  • 16. Different Strokes… continued Showcasing the versatile talents of VGSOM students. Lose or Cruise – A Binary Choice Everything For You - Avijit Pal (1st Year, MBA) - N.M Leepsa (Research Scholar, VGSOM) Being at a loss is a feeling you shouldn‟t feel When joy comes like breeze wind If you are keen enough to make it a zeal. When smile stays in gate of mind Lessons are what you take away from a loss, All feeling flows like the river kind Opportunity is what you get to cover the flaws. Love of your my heart remind Remember, even evolution stems from losing in the present My soul sings many wishes Only to add new skills and starting from the nascent. Peace appear like god blesses It is darkness which provides you a sense of light, Happiness touch you like angel‟s kisses Its the losers who make the victor seem bright. All for you and your success Life is a sojourn with experiences galore, Get off the worries and come to the fore. Life too short and so long my desire Where chance is a risk and risk a choice, To do everything for you with care Capture the melody or become a noise! A cheerful face in Life Empire Victor has the might, being hard to beat, Lively sunrise everyday to acquire You have the sight of what not to repeat. Fight to the hilt, when battles arise, My wishes so pure and my feelings so true Loss is not the end, but an option to rise. That comes from heart like morning dew Everything you dream be it for you Sorrow and suffering if ever come be few Sketch by Ranjeet Kumar Singh (1st Year, MBA): No friends leave you new or old They be with you in days of hot and cold A praying hand be there to hold Stay forever with or without gold You stay as winner in hearts of million God stay with you for truthful vision No egos or pride pull legs when you risen Each day each moment bliss be woven All these smiles I want to return From thought of your which are born Those have dwelt in my lips in times of thorn Let those smiles your lips now adorn KGP Trivia! Q11. Which alumnus of IIT Kharagpur is a recipient of CBE and Padma Bhushan ? Q12. On 16 September 1931, freedom fighters imprisoned in this jail celebrated the killing of sessions Judge Mr. Gar- ley, who had passed death penalty to the famous freedom fighter Shri Dinesh Gupta. The Jail authorities could not toler- ate this ‗misbehavior‘ and killed the freedom fighters in their cells. Name the Jail. To find out the answers, turn to the last page. 15
  • 17. ALUMNI COMMITTEE: Faculty in-charge: Dr. Prithwis Mukherjee Student Coordinators: Aashish Doshi Amol Khadikar Ishaan Awadhesh Contact Us: Prabhat Agarwal Mail Us @ alumni.vgsom.iitkgp@gmail.com Sachin Choudhary Jishnu Roychaudhuri Lokendra Gayakwad The Official Facebook Profile of Alumni Committee: http://www.facebook.com/#!/vgsomalumni Madhvi Agarwal Shilpa Taneja Sovan Nayak The Official LinkedIn Profile of Alumni Committee: http://linkd.in/qAZ6cH Rahul Bajaj Rohit Sharma Rucha Pundle Follow Us On Twitter: http://twitter.com/#!/AlumComm_vgsom Answers to KGP Trivia! Ans1. It is the exact length of the Scholar's Avenue (2.2 kms). Ans2. Chedis. Ans3. Prof. Gautam Sinha. Ans4. Midnapore West. Ans5. VGSOM inception—1993. President of India, late Dr. Shankar Dayal Sharma. Ans6. Chanakya Hall of Residence. Ans7. CORALS stands for: Centre for Ocean, River, Atmosphere and Land Science. Ans8. Arjun Malhotra (Co-founder Of HCL). Ans9. Strive for Yoga which is art of all actions. Ans10. Bombay Talkies. Ans11. Baron Bhattacharyya. Ans12. Hijli jail (Now a part of the IIT campus). 16
  • 18. © Copyright. Alumni Committee - VGSOM, IIT Kharagpur Kharagpur - 721302, India