A good example on how joint work of Marketing and Corporate communications can achieve huge synergy to the benefit of product sales

1. Air travel is now affordable: PR support of “Crazy Friday” Sales Nomination #1 The most effective PR campaign

2. Project Author: Volodymyr Gaidash, PR director, AeroSvit Client: AeroSvit Background: On a macro level, the general economic crisis affected the crisis in the air transportation industry. Ukrainian airlines felt a sharp decline in passenger flows. Tourist and business flows went down and it became clear for the company that people now saved on air travel as it was not a first priority commodity. Ukrainians were still unaware that due to high competition, airlines actively drop prices and many destinations offer up to 4 times cheaper deals than in 2008. People still thought that air travel was unaffordable! SO AEROSVIT LAUNCHED CRAZY SALES ON FRIDAYS!

11. The above facts and figures testify that the aim of finding wide third party endorsement and getting a WOW effect has been achieved. All the objectives have been achieved and these PR activities have added to commercial results, raised organisational profile and helped achieve reputational benefits

12. Contacts: Volodymyr Gaidash PR Director, AeroSvit [email_address] Mobile: (067) 2199275