Visit http://howtomakeincomefromhome.info/form.php?id=66214 for more info

1. Yahoo To Prohibit Competitive
Keyword Bids Containing
Trademarks

2. Yahoo Search Marketing (searchmarketing.yahoo.com) has
recently announced its advertisers of a new policy to be
implemented as of March 1st 2006, concerning the use of
trademarks within their products and services *.

3. Under the new policy, no reference to a trademark can be
made (except for ads placed by the trademark owners
themselves, obviously), and consequently no bids can be
make for keywords containing such trademarks.
Exceptions refer to usage of trademarks in non-
competitive ads, such as those made by re-sellers, or in
informative (and still non-competitive) ads.

5. It is really good to see Yahoo making a big step forward in
regulating abuse and misuse of trademarks, even though
that probably translates in some revenue loss for them, by
having certain advertisers migrate to a "friendlier" place
such as Google. According to Google's policies, "[...]
advertisers may select trademarked terms as keywords or
use them in the content of the ad. As a provider of space
for advertisements, Google is not in a position to arbitrate
trademark disputes between advertisers and trademark
owners. As stated in our Terms and Conditions, advertisers
are responsible for the keywords and ad text that they
choose to use. Accordingly, Google encourages trademark
owners to resolve their disputes directly with the
advertiser, particularly because the advertiser may have
similar ads on other sites. However, as a courtesy to

6. The question is why would Yahoo change its policies and
apparently offer Google an even bigger bite from the SEM
cake? It is way too early to say now, and their official
explanation is not entirely believable: Yahoo states to
have had the users' best interest in mind, by providing
them with a better experience when searching terms that
contain trademarks. Though this would make a laudable
initiative with a good PR potential, experts know the
search market is driven by large publishers and advertisers
and not by the little surfing guys. Numerous speculations
can be made: threats of large legal actions from trademark
owners, pressure from certain groups of interests are
among the most vehiculated ones.

7. However, a more plausible one is that Yahoo makes
preparations for a much larger scale movement destined
to influence the market in a manner we cannot anticipate
just yet.

8. Until further industry news, there's one thing to rejoice:
from now on, no "better than Botox" ads on Yahoo and
their partner sites!

9. * - the products and services covered by the new policy
are: Sponsored Search, Local Advertising, Search Submit,
Product Submit, Travel Submit and Directory Submit.

10. Please visit:
http://howtomakeincomefromhome.info/form.php?id=66
214
for more info