Sept 15, 2010: Sue and Therese led a discussion about naming images online and the importance of social media optimization. This PUG Wedding Photographers group meets once a month in Austin Texas. Event hosted by Suzi Varin of QWeddings.com. Presentation given by social media consultants Therese Kopiwoda, http://socialmediahound.com/ and Sue Rostvold, http://socialmediatherapy.com.

1. Naming
Images
For
SEO Social media training,
consulting,
presentations and
workshops.

2. Presentation by:
SocialMediaHound.com
ThereseKopiwoda.com
SocialMediaTherapy.com
SueRostvold.com

3. What’s The Best
Way to Name Your ?
Images before
? uploading
?
? ?

4. Use Words!!!
Bridal-Portrait-Austin-Texas.jpg √
IMG01203487.jpg

5. No Underscores
Bridal-Portrait-Austin-Texas.jpg √
Bridal_Portrait_Austin_Texas.jpg

6. Use Dashes
But no more than four.

7. Four Words Max
Laguna-Gloria-Bridal-Portrait.jpg √
Laguna-Gloria-Bridal-Portrait-01.jpg √

8. Use Good Key Words
Lake-Travis-Wedding-Party-01.jpg √
FAQ:What about using your name in the title?

9. What about when
you upload images ?
to Facebook
?
?
? ?

10. Not So Important
Facebook does it’s own url thing.

11. Facebook Photos
Should have key words in the caption.
Even better, have a link to your
website in the caption.

12. Facebook FYI
Facebook pages are indexable by
search engines.
Personal profiles are not.

13. Why Should A
Wedding ?
Photographer Be
? on Flickr?
?
? ?

14. To be found.
Link back to your
website, facebook,
linkedin, youtube and
twitter.

15. To learn.
Creative & talented
photographers are
sharing their techniques
on Flickr.

16. To network.
Flickr is a social
network. Word of Mouth
will help your business
grow.

17. After uploading
Add Titles
Tags
Descriptions
Links
Usage Rights

18. Tag, Tag, Tag
Austin
Texas
Wedding
Photography
Photographer
MaryJo Johnson
MaryJoWeddings
Laguna Gloria

19. Creative Commons
Attribution, Noncommercial, No Derivative Works or Share Alike
Licensed under a creative commons share-
alike. Use freely but give attribution to “maryjo
johnson, maryjo weddings, austin, texas” and
link to www.maryjoweddings.com.
Follow me on twitter at twitter.com/maryjo and
Facebook at facebook.com/maryjoweddings

20. Attribution:
You let others copy, distribute, display, and perform your copyrighted work -
and derivative works based upon it - but only if they give you credit.
Noncommercial:
You let others copy, distribute, display, and perform your work - and
derivative works based upon it - but for noncommercial purposes only.
No Derivative Works:
You let others copy, distribute, display, and perform only verbatim copies of
your work, not derivative works based upon it.
Share Alike:
You allow others to distribute derivative works only under a license
identical to the license that governs your work.

21. Will my images
get stolen?

22. Very Possibly.

23. But they are
also more likely
to get found &
get shared.

24. Be scared
or
Be shared.
Take the
proper precautions
and go for it!

25. Feel free to follow
us on twitter!
@Kopiwoda
@SueRostvold
Thanks!