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THE RENAISSANCE OF WORDS
       How search and social media have elevated quality text
                                                             David Warwick
                                             The Internet Show – Melbourne
                                                              30 April 2012



                                                               @drwarwick




Experience. Capability. Technology                                 bwired.com.au
Read or write?
  Structure and History

  Nearly universal literacy
  is a defining characteristic of modern civilization.

  Nearly universal authorship
  will shape tomorrow's!

  Denis Pelli& Charles Bigelow
  A Writing Revolution
  http://seedmagazine.com/




Experience. Capability. Technology                 bwired.com.au
Growth in authorship
  Structure and History

  People are trading privacy for influence!




  Trends
  Books: x10 per century for 6 centuries | New media: x 10 per year for 6 years


  Source: Denis Pelli& Charles Bigelow … http://seedmagazine.com/



Experience. Capability. Technology                                                bwired.com.au
People want to connect (and influence) …
  Structure and History




 Source: Facebook




Experience. Capability. Technology           bwired.com.au
Experience. Capability. Technology   bwired.com.au
Experience. Capability. Technology   bwired.com.au
Impact of Search
  Structure and History

  Has search elevated ‘quality text’?




Experience. Capability. Technology      bwired.com.au
Dimensions
  Structure and History

    Focus
    Reader or writer centric
    Reach
    Distribution and promotion
    Intelligibility
    Transfer of meaning
    Fidelity
    Clarity, accuracy and truth of meaning
    Change
    Generation of desired outcome
    Longevity
    Lifetime and durability of relevance




Experience. Capability. Technology           bwired.com.au
Extreme Interventionis ‘text’ driven
  Structure and History

  Chinese Censorship – Categorization                                                                    Spread
                                                                                                         Censored memes – long tail
                                                                                                         Effectiveness
                                                                                                         Most effective when list is secret
                                                                                                         Peer-to-peer V Client server
                                                                                                         Channel difference (Skype V Twitter)
                                                                                                         Neologisms
                                                                                                         Censors follow changing use
                                                                                                         Collateral damage
  Source: Jeffrey Knockel, University of New Mexico                                                      Over-blocking V Under-blocking
  http://news.unm.edu/2011/09/unm-research-team-presents-paper-on-chinese-surveillance-and-censorship/




  Where is the content line?
  Fcuk | Tibet | Tian’anmen | Hold the microphone | 4 Jun 89 | 64 | 8-squared …



Experience. Capability. Technology                                                                                                     bwired.com.au
Experience. Capability. Technology   bwired.com.au
Visual design weakness in Social Media (and Search)
  Structure and History

    Agency
    ‘a service that acts for others’
    Pitch
    Stereotyping of audiences and simplification of message
    My Design
    Text gets in the way
    Economy
    Speed, expense and profit
    Channel
    Adaptability, flexibility and variability
    Discovery
    Images and rich-media still depend on text for discovery!

    Accommodation (the fine print)
    Of course great design (both visual assets and information strategy) can further elevate communication!
    (but then where would the controversy / debate be in saying that …)



Experience. Capability. Technology                                                                            bwired.com.au
Do you speak social?
  Structure and History




    Writing is more concise
    Micro-blogging and the web generally have abbreviated meaning … IMHO ;)
    Transparency
    Many of use have become more revealing about our views … TMI
    Social is ‘anti-social’
    (and dangerous) … however it can lead to ‘socialization’ #fail
    We are social beings
    This is not new … human’s leverage technology for society (and communication)
    Elevation
    Is about awareness and access – not specifically aesthetic or philosophical importance
    Source: ‘How Social Media is Affecting the Way We Speak and Write’ AlizaSherman,
    http://gigaom.com/collaboration/how-social-media-is-affecting-the-way-we-speak-and-write/


Experience. Capability. Technology                                                              bwired.com.au
Corporate Lexicon – A ‘Brand-guide’ for language
  Structure and History




Experience. Capability. Technology                   bwired.com.au
Siemens (message variation and controlled consistency)
  Structure and History




Experience. Capability. Technology                         bwired.com.au
Monitoring – ‘Listening Post’ Model (control and learning)
  Structure and History




Experience. Capability. Technology                             bwired.com.au
The jury is out …
  Structure and History




    Some other things are changing …




Experience. Capability. Technology     bwired.com.au
END
                                                         David Warwick
                                     Director of Technology and Services

                                                     davidw@bwired.com.au
                                                           M: 0411 411 555
                                                            P: 1300 780 566
                                                                @drwarwick
                                                                  April 2012


Experience. Capability. Technology                                  bwired.com.au

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Renaissance of Words - outcomes of Social Media

  • 1. THE RENAISSANCE OF WORDS How search and social media have elevated quality text David Warwick The Internet Show – Melbourne 30 April 2012 @drwarwick Experience. Capability. Technology bwired.com.au
  • 2. Read or write? Structure and History Nearly universal literacy is a defining characteristic of modern civilization. Nearly universal authorship will shape tomorrow's! Denis Pelli& Charles Bigelow A Writing Revolution http://seedmagazine.com/ Experience. Capability. Technology bwired.com.au
  • 3. Growth in authorship Structure and History People are trading privacy for influence! Trends Books: x10 per century for 6 centuries | New media: x 10 per year for 6 years Source: Denis Pelli& Charles Bigelow … http://seedmagazine.com/ Experience. Capability. Technology bwired.com.au
  • 4. People want to connect (and influence) … Structure and History Source: Facebook Experience. Capability. Technology bwired.com.au
  • 7. Impact of Search Structure and History Has search elevated ‘quality text’? Experience. Capability. Technology bwired.com.au
  • 8. Dimensions Structure and History Focus Reader or writer centric Reach Distribution and promotion Intelligibility Transfer of meaning Fidelity Clarity, accuracy and truth of meaning Change Generation of desired outcome Longevity Lifetime and durability of relevance Experience. Capability. Technology bwired.com.au
  • 9. Extreme Interventionis ‘text’ driven Structure and History Chinese Censorship – Categorization Spread Censored memes – long tail Effectiveness Most effective when list is secret Peer-to-peer V Client server Channel difference (Skype V Twitter) Neologisms Censors follow changing use Collateral damage Source: Jeffrey Knockel, University of New Mexico Over-blocking V Under-blocking http://news.unm.edu/2011/09/unm-research-team-presents-paper-on-chinese-surveillance-and-censorship/ Where is the content line? Fcuk | Tibet | Tian’anmen | Hold the microphone | 4 Jun 89 | 64 | 8-squared … Experience. Capability. Technology bwired.com.au
  • 11. Visual design weakness in Social Media (and Search) Structure and History Agency ‘a service that acts for others’ Pitch Stereotyping of audiences and simplification of message My Design Text gets in the way Economy Speed, expense and profit Channel Adaptability, flexibility and variability Discovery Images and rich-media still depend on text for discovery! Accommodation (the fine print) Of course great design (both visual assets and information strategy) can further elevate communication! (but then where would the controversy / debate be in saying that …) Experience. Capability. Technology bwired.com.au
  • 12. Do you speak social? Structure and History Writing is more concise Micro-blogging and the web generally have abbreviated meaning … IMHO ;) Transparency Many of use have become more revealing about our views … TMI Social is ‘anti-social’ (and dangerous) … however it can lead to ‘socialization’ #fail We are social beings This is not new … human’s leverage technology for society (and communication) Elevation Is about awareness and access – not specifically aesthetic or philosophical importance Source: ‘How Social Media is Affecting the Way We Speak and Write’ AlizaSherman, http://gigaom.com/collaboration/how-social-media-is-affecting-the-way-we-speak-and-write/ Experience. Capability. Technology bwired.com.au
  • 13. Corporate Lexicon – A ‘Brand-guide’ for language Structure and History Experience. Capability. Technology bwired.com.au
  • 14. Siemens (message variation and controlled consistency) Structure and History Experience. Capability. Technology bwired.com.au
  • 15. Monitoring – ‘Listening Post’ Model (control and learning) Structure and History Experience. Capability. Technology bwired.com.au
  • 16. The jury is out … Structure and History Some other things are changing … Experience. Capability. Technology bwired.com.au
  • 17. END David Warwick Director of Technology and Services davidw@bwired.com.au M: 0411 411 555 P: 1300 780 566 @drwarwick April 2012 Experience. Capability. Technology bwired.com.au