1. case
STUDY
MAN Truck and Bus UK Ltd
Client: MAN Truck & Bus AG is one of the leading international
providers of efficient commercial vehicles and innovative
transport solutions. In fiscal year 2011 the company, with
some 34,000 employees, generated a turnover of € 9 billion
with sales of more than 77,600 trucks and over 5,700 buses
and bus chassis under the MAN and NEOPLAN brands.
Event: Service Provider of the Year Awards
Location: St. Julians, Malta
Venue: The Westin Dragonara Resort 5*
No. of Delegates: 28 used as an incentive
Date: 8th – 11th September 2011

2. case
STUDY
Brief:
MAN Truck & Bus UK Ltdannounced the winning Dealers
of the Service Provider of the Year at a special awards
luncheon in March 2011.
Each winner was invited to bring four people on the trip
which consisted of Dealer Principals and their partners
from the UK Dealer Network.
The client chose Malta as the destination but requested
the agency to select a suitable venue that needed to be
of either 4* or 5* standard.
Venues Event Management were asked to arrange day
and evening activities throughout the stay including
restaurant bookings.

3. case
STUDY
The Hotel:
Five venues were proposed to the client. The Westin
Dragonara Resort has been awarded Europe's Leading
Meetings and Conference Resort by World Travel Awards
held on Friday 2nd September in Turkey and appeared
the most appropriate venue for the client in the chosen
location.
With a private beach, casino and plenty of sea view
rooms; it was clear as to why the decision was made to
choose this resort. The hotel sits just minutes away from
the ancient and modern wonders of downtown.
Venues Event Management worked with the Destination
Management Company (DMC) in Malta, Alpine Stirling,
to source the various restaurants for the trip.

4. case
STUDY
Travel
Airport transfers were arranged for the delegates. Normally where
MAN Truck & Bus UK Ltd are involved we would only use MAN
products. Unfortunately only 1 MAN coach was available on the
island which was too small so in its place a Scania coach was used
for the transfers throughout the event, which whilst being a
competitive brand is a part of the Volkswagen Group like MAN.
Onsite Event Management
Venues Event Management provided one Event
Manager who worked with the DMC throughout the trip.
Our Event Manager arrived a day prior to the delegates’
arrival to check through final arrangements.

5. case
STUDY
Challenges
One of the restaurants that was originally booked for
the trip then went under a refurbishment project that
was not scheduled to be complete before the arrival of
the client.
Solution/Execution
Alternative restaurants had been recommended by the
DMC as they had worked with them on previous
events so onsite inspections had already taken place
and it was decided to go with one of these.

6. case
STUDY
Agenda
Thursday 8th September
Two flights departing the UK on the morning of the
8th September. One flight leaving Manchester Airport
and the other from Heathrow. Both flights arrived on
time and guests gathered at the Westin Dragonara
Resort in Malta where light refreshments were made
available upon arrival.
Dinner had been arranged at the Barracuda
Restaurant, one of the longest serving successful
fine dining restaurants in Malta. Guests then had an
enjoyable walk back to the hotel.

7. case
STUDY
Friday 9th September
Guests met in the hotel reception ready to depart for a
tour of Valetta. Valetta is Malta’s capital and a world
heritage site. The first stop was made to Upper
Barrakka Gardens where there was a splendid view of
the Grand Harbour and the three historical cities.
On leaving the Barrakka Gardens the group went to
Auberge de Castille at Leon which houses the office of
the Prime Minister, followed by a visit to St. John’s
Cathedral.
Prior to lunch there was some free time for
shopping, sightseeing or a visit to the National Museum
of Archeology or the War Museum.

8. case
STUDY
Friday 9th September
Lunch was held at Luciano’s, a restaurant that brings
together two family catering establishments under one
roof, in a historic building built by the Order of St. John.
The remainder of the afternoon was down to the guest’s
leisure to explore the city further to retire back to the
hotel and take advantage of the facilities available here.
Guests gathered in the hotel reception ready to depart
to Palazzo Parisio for dinner. The restaurant is often
described as a miniature Versailles, this quintessentially
Maltese palazzo is a glorious showcase of Maltese and
Italian craftsmanship at the turn of the 19th century.

9. case
STUDY
Saturday 10th September
All guests met in the hotel reception ready to depart for the
Harbour Cruise. Using the private jetty at the hotel the
guests were transferred by speedboat to the specially
chartered boat – the elegant Fernandes 1. The boat docked
at Birgu for a short city tour and lunch at the Don Berto
restaurant.
For evening entertainment guests were treated to a trip to
Mdina. On arrival at the city, guests took a short walk
through the city with a drink at the bastions with a beautiful
view of the countryside. Dinner was held De Mondion, an
award winning and flagship restaurant in Malta
exemplifying the major steps that the local
gastronomy scene has made over the last decade.

10. case
STUDY
Sunday 11th September
Guests had the morning to enjoy at their own
leisure before lunch was served on the main
terrace of the hotel restaurant.
Transfers were then arranged for the two
departing flights back to Heathrow and
Manchester.

11. case
STUDY
Verdict - Feedback from the Client
“We were absolutely delighted with the whole experience;
hotel, restaurants, food, excursions everything and for that
matter so was everyone else.
You were right about changing perceptions those that have
spoken to me have said how much they enjoyed it and
would want to go back again for another visit.
The trip was very well organised and the team at Venues
Event Management did a brilliant job.”
Martin Pickering
Communications Manager
MAN Truck & Bus UK LTD