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A Plethora of Opportunities




Customer Development in the High-Tech Enterprise   Spring 2009
                                                                 5
Startup Checklist – 1
          What Vertical Market am I In?

    Web 2.0                                    Semicondutors
!                                          !

    Enterprise Software                        Electronic Design
!                                          !

                                               Automation
    Enterprise Hardware
!

                                               Cleantech
    Communciaton Hdw                       !
!

                                               Med Dev / Health Care
    Communication Sftw                     !
!

                                               Life Science / Biotech
    Consumer Electronics                   !
!

                                               Personalized Medicine
    Game Software                          !
!




       Customer Development in the High-Tech Enterprise   Spring 2009
                                                                        6
Market Risk vs. Invention Risk




  Customer Development in the High-Tech Enterprise   Spring 2009
                                                                   7
Startup Checklist - 2

    Market Risk?
!

    Technical Risk?
!

    Both?
!




       Customer Development in the High-Tech Enterprise   Spring 2009
                                                                        8
Execution: Lots to Worry About




  Customer Development in the High-Tech Enterprise   Spring 2009
                                                                   9
Startup Checklist - 3

    Opportunity                       Where does the idea come from?
!
    Innovation                        Where is the innovation?
!
    Customer                          Who is the User/Payer?
!
    Competition                       Who is the competitor/complementor?
!
    Sales                             What is the Channel to reach the customer?
!
    Marketing:                        How do you create end user demand?
!
    What does Biz Dev do?             Deals? Partnerships? Sales?
!
    Business/Revenue Model(s)         How do we organize to make money?
!
    IP/PatentsRegulatory Issues?      How and how long?
!
    Time to Market                    How long does it take to get to market?
!
    Product Development Model         How to you engineer it?
!
    Manufacturing                     What does it take to build it?
!
    Seed Financing                    How much? When?
!
    Follow-on Financing               How much? When?
!
    Liquidity                         How much? When?
!




         Customer Development in the High-Tech Enterprise   Spring 2009
                                                                                   10
Execution: Very Different by Vertical




     Customer Development in the High-Tech Enterprise   Spring 2009
                                                                      11

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Vertical Markets

  • 1. A Plethora of Opportunities Customer Development in the High-Tech Enterprise Spring 2009 5
  • 2. Startup Checklist – 1 What Vertical Market am I In? Web 2.0 Semicondutors ! ! Enterprise Software Electronic Design ! ! Automation Enterprise Hardware ! Cleantech Communciaton Hdw ! ! Med Dev / Health Care Communication Sftw ! ! Life Science / Biotech Consumer Electronics ! ! Personalized Medicine Game Software ! ! Customer Development in the High-Tech Enterprise Spring 2009 6
  • 3. Market Risk vs. Invention Risk Customer Development in the High-Tech Enterprise Spring 2009 7
  • 4. Startup Checklist - 2 Market Risk? ! Technical Risk? ! Both? ! Customer Development in the High-Tech Enterprise Spring 2009 8
  • 5. Execution: Lots to Worry About Customer Development in the High-Tech Enterprise Spring 2009 9
  • 6. Startup Checklist - 3 Opportunity Where does the idea come from? ! Innovation Where is the innovation? ! Customer Who is the User/Payer? ! Competition Who is the competitor/complementor? ! Sales What is the Channel to reach the customer? ! Marketing: How do you create end user demand? ! What does Biz Dev do? Deals? Partnerships? Sales? ! Business/Revenue Model(s) How do we organize to make money? ! IP/PatentsRegulatory Issues? How and how long? ! Time to Market How long does it take to get to market? ! Product Development Model How to you engineer it? ! Manufacturing What does it take to build it? ! Seed Financing How much? When? ! Follow-on Financing How much? When? ! Liquidity How much? When? ! Customer Development in the High-Tech Enterprise Spring 2009 10
  • 7. Execution: Very Different by Vertical Customer Development in the High-Tech Enterprise Spring 2009 11