White Hat Link Building Techniques I'm Focusing This Year

Link Building Techniques
I’m Focusing This Year
@venchito14

Link Building and
Content Marketing Techniques
@venchito14
WHO’S THIS GUY?
Venchito Tampon Jr.
Lead Link Building Specialist, Digital Philippines
• 1 ½ year experience in the search industry
• Worked for Hyperlynx Media, headed by Jon Cooper
• SEO, Link building background
• Owns DigitalPhilippines.net
• Passion for actionable link building techniques

Link Building and
Content Marketing Techniques
@venchito14
AS SEEN ON:

INTRODUCTION
Link building is not dead.
It’s just becoming more difficult, time consuming and costly.

@venchito14
LINKS THAT MATTERS THESE DAYS
Relevant-oriented links.
Authority links.
Contextual links (editorially-driven).
more difficult, time
consuming and costly.

LINK BUILDING TECHNIQUES
Should depend on:
• Client’s unique selling points (products/services)
• Available resources
• Current link profile

@venchito14
BROKEN LINK BUILDING
Tools needed:
Ahrefs/OSE
Check My Links (chrome extension)
Link prospecting queries
Gmail or any outreach tools (Buzzstream)
A good offer

@venchito14
Search queries: inurl:links OR inurl:resources “selling point”
Link query tools:
http://www.targetlocal.co.uk/tools/link-prospecting-query-builder/
http://www.soloseo.com/tools/linkSearch.html

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Search query: inurl:.edu intitle: links OR intitle:resources “quit
smoking”

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Check red highlighted links if they’re really broken.

@venchito14
Find their contact details (Name, email address, Twitter profile)
See the website’s:
 Profile pages (About me, Our Team)
 Blog/content manager
 Use the combination of Gmail and Rapportive (name + domain)

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Validate the email using the rapportive feature in the right side of screen.

@venchito14
Create at least 2 email templates for the outreach phase,
then do testing for the first 20% of your link targets.

@venchito14

@venchito14
GUEST BLOGGING
Guest blogging is not dead.
You just need diversity and a good strategy to do it.
 Vary the link acquisition methods you use.
 Vary your anchor texts (anchor text is still important these days).

@venchito14
GUEST BLOGGING
Find guest blog targets using the following:
 Author footprints (use Followerwonk, Twitter and Google search)
 Use search queries (e.g. “contribute” “your industry”

@venchito14
GUEST BLOGGING
Qualify your guest blog targets using the following quality indicators:
 Relevancy
 Domain Authority
 Organic search traffic (use SEMRush)
 Engagement (blog comments, social shares)
 Alexa traffic (optional)

@venchito14
GUEST BLOGGING
When writing a guest post:
 Always think of your users. Remember that your guest post should
drive referral traffic to your website (not only giving you links).
 Apply co-occurrence to your post (use industry terms to describe and
surround your links).
 Always be reminded by the guest blogging guidelines.

@venchito14
GUEST BLOGGING
Tip: Combine low, medium and highly competitive keywords to come up
with a powerful long tail keyword that you can target for your guest
posts.

@venchito14
GUEST BLOGGING
If you do that, you’ll have chances of ranking your guest posts for desired keywords.

@venchito14
GUEST BLOGGING
Outreach tips:
 Do not submit completed articles unless the guest blogging guidelines
say so.
 Offer 2-3 topic suggestions to the content manager.
 Take time to customized your guest blogging pitch (name, blog title).
 Be honest.
 Add proofs of work (use linked titles rather than URLs)
 Ask first if he/she is still accepting guest contributions (this can be
included in your first paragraph).

@venchito14
OTHER LINK OPPORTUNITIES
 Product reviews
 Interviews

@venchito14
PRODUCT REVIEWS
Instead of asking for a product review from a blogger, why not publish a
product review on your blog. Then ask the product content manager if
he/she can link back to you.

@venchito14
PRODUCT REVIEWS
You can just mention the product/tool in one of your posts.

@venchito14
PRODUCT REVIEWS
Get links from tools/products you’ve mentioned in your post.

@venchito14
PRODUCT REVIEWS
Get featured on the review/testimonial page of the product site.

@venchito14
PRODUCT REVIEWS
Identify tools/products in your industry that are not your direct
competitors but are related to your business.
Mention them in your blog posts or write a review about the product.
Then simply ask for a link (chances are they will give it to you).

@venchito14
INTERVIEWS
To maximize your interviews, here are a few actionable tips:
 Target influential people in your field (those that have blogs so they
can link to you, know the industry really well and those that are easy
to reach out). Use Followerwonk and Google search to find them.
 Find a topic that is actionable and has not been covered on other
blogs (use Quora, Twitter, forum boards to find commonly asked
questions).
 If you’re doing a group interview, then ask your participants only one
question.
 Reach out to them and ask your question(s).
 Combine all their contributions into one big post and share it.

@venchito14
INTERVIEWS
Get links from round-ups and resource pages.

@venchito14
INTERVIEWS
Because you have built relationships with contributors, you can get links from their about pages.

Questions?
@venchito14
Visit me at www.digitalphilippines.net

White Hat Link Building Techniques I'm Focusing This Year

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White Hat Link Building Techniques I'm Focusing This Year