This is my slide deck during the GDI SEO Training Camp. It talks about a simple guest blogging strategy that will walk you through a step by step process (from link prospecting to guest blogging outreach). If you have any questions, you can ask me on twitter @venchito14 or visit my website at www.digitalphilippines.net
Guest Blogging Strategy That Will Take You Into The Next Level (Plus Other Link Building Tips)
1. A Simple Guest Blogging Strategy
That Will Take You Into
The Next Level
(Plus Other Link Building Tips)
@venchito14
2. Link Building and
Content Marketing Techniques
I’m Focusing This Year
@venchito14
WHO’S THIS GUY?
Venchito Tampon Jr.
Lead Link Building Specialist, Digital Philippines
• 1 ½ year experience in the search industry
• Worked for Hyperlynx Media, headed by Jon Cooper
• SEO, Link building background
• Owns DigitalPhilippines.net
• Passion for actionable link building techniques
11. @venchito14
Now if you want to pursue guest
blogging, here are a few things
you need to consider.
12. A few thoughts to ponder..
Publish high quality content first on your site before you do
guest blogging.
Don’t use guest blogging as your sole link building tactic.
Build a diverse link profile.
13. @venchito14
WHAT IS GUEST BLOGGING
Guest blogging is the process of you writing for
another website as a guest author.
14. @venchito14
WHY GUEST BLOGGING
Build contextual links to your site’s informational pages and earn more links
from pages that link to your guest articles (second-tier link building).
Send targeted referred traffic to your site.
Absorb social followers from sites where you published your third-party
content.
Get more brand exposure and prove your expertise/authority in your niche.
15. 5 Key Steps to a Solid
Guest Blogging Strategy
41. @venchito14
OUTREACH
Outreach tips
Do not submit completed articles unless the guest blogging guidelines say
so.
Offer 2-3 topic suggestions to the content manager.
Take time to customize your guest blogging pitch (name, blog title).
Be honest.
Add proofs of work (use linked titles rather than URLs)
Ask first if he/she is still accepting guest contributions (this can be
included in your first paragraph).