Ve Interactive, US and Avangate deep-dive into a client case study and discuss the onsite optimizations that drove a 34% mo/mo revenue increase for client, Kingsoft.

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3. Today’s Agenda
 Panel Introduction
 Deep Dive Into Kingsoft CRO Campaigns & Results
 Tips for Optimizing the Digital Commerce Lifecycle
 Q&A

4. Cole Armstrong
Director, Marketing
Sam Siegel
Director of Account Management
Shannon MacLeod
Conversion Optimization Consultant
Beth Cohen King, Moderator
Director, Marketing
Today’s Panel

5. poor customer conversion rate
Trying to increase sales simply by
driving more traffic to a website with a
is like trying to keep a leaky bucket full
by adding more water instead of
plugging the holes.
-Bryan Eisenberg, Author Call to Action

6. The eCommerce Challenge
Spent on paid media
Revenue left in shopping carts
Abandonment rate varies by sector
Based on data from over 10,000 Ve clients
$545 Billion
Sources - Business Insider , eMarketer
$4 Trillion
$$$
69%
Finance
70%
Software
86%
Travel
75%
Retail
Natural Return Rate
5%
$$$$$$$$
$$$$$$$$
$$$$$$$$

7. Preventing revenue leakage
Convert at every step of the digital commerce lifecycle

8. Kingsoft Case Study
The Challenge:
 Consumers abandon (price comparison shopping, distraction)
 No cart converts 100% of the time
 Attrition is part of the buyer journey, need the right tools to try to combat
The Solution:
 Create a more proactive and engaging customer experience through the buyer
lifecycle with proactive technology

9. The Onsite Kingsoft User
Experience

10. Split Test
Variation A Variation B
51% 48%

11. Email Remarketing Cycle
Send Email #1
Send Email #2
Send Email #3
Send 20 min post-
abandonment
Sent 24 hours
post-
abandonment
Convert?
No convert?
Stop sending
Sent 48 hours
post-
abandonment
Convert? Stop sending
No convert?

12. 100%
111%
125%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
140.00%
Conversions by Template
13%
11%
Email 1 Email 2 Email 3
Email Cascade
ConversionRateIncrease
Email Cascade Conversion Increase

13. Data pulled from June 2015 - November 2015
45%
20%
32%
VeContactVePrompt
Total Revenue % Uplift
Average Approved/Open Rate
Average Click-through Rate
Average Conversion Rate
34%
49%
39%
55%
Results

14. What strategies convert best? Exit offers
or emails?

15. How do I know that cart abandonment
tools are adding incremental revenue?

16. What is a good starting point for
optimization? How do I prioritize
optimization ideas?

17. Key Takeaways
Best practice: Embed promo codes in buy links
Best practice: Let your split test data drive your decision-making
Best practice: Send multiple emails post-abandonment to maximize conversions
Your conversion rate will never be 100%, but there are ways to drastically increase it

18. › Implementation is 1-3 weeks
› No up-front cost or resources required
› Advanced segmentation and business rules
› 100% pay for performance model
› Integrated reporting through affiliate network
How Do I Get Started?