Vegan Entrepreneurs: Creating A 6-Month Marketing Plan
•
3 gostaram•1,688 visualizações
The document outlines a presentation given by Stephanie Redcross on creating a 6-month marketing plan for vegan entrepreneurs. The presentation discusses what should be included in a marketing plan such as background information, marketing goals, products/services, target audience, marketing message, and tactics. It provides examples of goals and recommends prioritizing 3 to 5 goals. The presentation also covers determining appropriate marketing tactics based on their impact, time, and ease of implementation. Attendees are encouraged to develop a calendar of activities and sign up for online classes or meetings with the presenter for additional help with their marketing plans.
Recomendados
Mais conteúdo relacionado
Destaque
Destaque (19)
Semelhante a Vegan Entrepreneurs: Creating A 6-Month Marketing Plan
Semelhante a Vegan Entrepreneurs: Creating A 6-Month Marketing Plan (20)
Mais de Vegan Mainstream
Mais de Vegan Mainstream (18)
Último
Último (20)
Vegan Entrepreneurs: Creating A 6-Month Marketing Plan
- 1. NAVS Vegetarian Summerfest 2012 Presenter: Stephanie Redcross Vegan Entrepreneurs: Creating A 6- Month Marketing Plan http://www.facebook.com/StephanieCanHelp
- 2. LOGISTICS NAVS Vegetarian Summerfest 2012
- 3. LOGISTICS NAVS Vegetarian Summerfest 2012 1. Link To Presentation will be Available on our facebook and Twitter Pages
- 4. LOGISTICS NAVS Vegetarian Summerfest 2012 1. Link To Presentation will be Available on our facebook and Twitter Pages 2. Ask Questions During Presentation
- 5. LOGISTICS NAVS Vegetarian Summerfest 2012 1. Link To Presentation will be Available on our facebook and Twitter Pages 2. Ask Questions During Presentation 3. Let’s Have Some Fun!!!
- 6. Why Do you Need A Plan NAVS Vegetarian Summerfest 2012
- 7. Why Do you Need A Plan NAVS Vegetarian Summerfest 2012 Measure Success Communication Budgeting Avoid Mistakes With Your Team Plan For Growth
- 8. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012
- 9. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 Background
- 10. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Background Company
- 11. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Background Company Marketing Goals
- 12. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Background Company Marketing Overall Goals Objective
- 13. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Background Company Marketing Overall Goals Objective Products/ Services
- 14. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Background Company Marketing Overall Goals Objective Products/ Benefits Services
- 15. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Background Company Marketing Overall Goals Objective Products/ Benefits Services Audience
- 16. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Background Company Marketing Overall Goals Objective Products/ Benefits Services Audience Who To Reach
- 17. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Background Company Marketing Overall Goals Objective Products/ Benefits Services Audience Who To Reach Marketing Message
- 18. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Background Company Marketing Overall Goals Objective Products/ Benefits Services Audience Who To Reach Marketing Tagline, Message Personas
- 19. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Market Background Company Research Marketing Overall Goals Objective Products/ Benefits Services Audience Who To Reach Marketing Tagline, Message Personas
- 20. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Market External View Background Company Research Marketing Overall Goals Objective Products/ Benefits Services Audience Who To Reach Marketing Tagline, Message Personas
- 21. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Market External View Background Company Research Marketing Overall Marketing Goals Objective Tactics Products/ Benefits Services Audience Who To Reach Marketing Tagline, Message Personas
- 22. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Market External View Background Company Research Marketing Overall Marketing Tools and Goals Objective Tactics Approach Products/ Benefits Services Audience Who To Reach Marketing Tagline, Message Personas
- 23. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Market External View Background Company Research Marketing Overall Marketing Tools and Goals Objective Tactics Approach Products/ Benefits Budget Services Audience Who To Reach Marketing Tagline, Message Personas
- 24. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Market External View Background Company Research Marketing Overall Marketing Tools and Goals Objective Tactics Approach Products/ Money and Benefits Budget Resources Services Audience Who To Reach Marketing Tagline, Message Personas
- 25. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Market External View Background Company Research Marketing Overall Marketing Tools and Goals Objective Tactics Approach Products/ Money and Benefits Budget Resources Services Activities/ Audience Who To Reach Timeline Marketing Tagline, Message Personas
- 26. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Market External View Background Company Research Marketing Overall Marketing Tools and Goals Objective Tactics Approach Products/ Money and Benefits Budget Resources Services Activities/ Execution Plan Audience Who To Reach Timeline Marketing Tagline, Message Personas
- 27. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Market External View Background Company Research Marketing Overall Marketing Tools and Goals Objective Tactics Approach Products/ Money and Benefits Budget Resources Services Activities/ Execution Plan Audience Who To Reach Timeline Marketing Tagline, Results Message Personas Tracking
- 28. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Market External View Background Company Research Marketing Overall Marketing Tools and Goals Objective Tactics Approach Products/ Money and Benefits Budget Resources Services Activities/ Execution Plan Audience Who To Reach Timeline Marketing Tagline, Results Reporting Message Personas Tracking
- 29. GETTING STARTED NAVS Vegetarian Summerfest 2012
- 30. GETTING STARTED 3, 6 or 12 NAVS Vegetarian Summerfest 2012 Month Plan
- 31. GETTING STARTED 3, 6 or 12 NAVS Vegetarian Summerfest 2012 Month Plan Must Include A Metric
- 32. GETTING STARTED 3, 6 or 12 NAVS Vegetarian Summerfest 2012 Month Plan Must Execution Include A Plan Metric
- 33. GETTING STARTED 3, 6 or 12 NAVS Vegetarian Summerfest 2012 Month Plan Must Execution Actual Include A Plan Date Metric
- 34. GETTING STARTED 3, 6 or 12 NAVS Vegetarian Summerfest 2012 Month Plan Execution Actual How Must Plan Date will you Include A measure Metric success
- 35. EXAMPLE OF A ONE PAGE PLAN NAVS Vegetarian Summerfest 2012
- 36. SETTING GOALS NAVS Vegetarian Summerfest 2012 Revenue Community Impact Influence/ Reach
- 37. SETTING GOALS NAVS Vegetarian Summerfest 2012 1. Brainstorm A Huge List Of Goals Revenue Community Impact Influence/ Reach
- 38. SETTING GOALS NAVS Vegetarian Summerfest 2012 1. Brainstorm A Huge List Of Goals 2. Prioritize And Select 3 to 5 Revenue Goals Community Impact Influence/ Reach
- 39. SETTING GOALS NAVS Vegetarian Summerfest 2012 1. Brainstorm A Huge List Of Goals 2. Prioritize And Select 3 to 5 Revenue Goals Community Impact 3. Validate That They Are Realistic Influence/ Reach
- 40. SETTING GOALS NAVS Vegetarian Summerfest 2012 1. Brainstorm A Huge List Of Goals 2. Prioritize And Select 3 to 5 Revenue Goals Community Impact 3. Validate That They Are Realistic Influence/ Reach 4. Assign A Metrics
- 41. SETTING GOALS NAVS Vegetarian Summerfest 2012 1. Brainstorm A Huge List Of Goals 2. Prioritize And Select 3 to 5 Revenue Goals Community Impact 3. Validate That They Are Realistic Influence/ Reach 4. Assign A Metrics 5. Identify Expected Results
- 42. SETTING GOALS NAVS Vegetarian Summerfest 2012 1. Brainstorm A Huge List Of Goals 2. Prioritize And Select 3 to 5 Revenue Goals Community Impact 3. Validate That They Are Realistic Influence/ Reach 4. Assign A Metrics Market Share 5. Identify Expected Results
- 43. DETERMINING MARKETING TACTICS NAVS Vegetarian Summerfest 2012 Impact Time Ease Long Email High Term Hard Short Social Med Term Med Long PR Med Term Hard Short Blog Low Term Easy Long Speak High Term Med
- 44. DETERMINING MARKETING TACTICS NAVS Vegetarian Summerfest 2012 1. Create A List of Impact Time Ease Existing & Planned Activities Email High Long Hard Term Short Social Med Term Med Long PR Med Term Hard Short Blog Low Term Easy Long Speak High Term Med
- 45. DETERMINING MARKETING TACTICS NAVS Vegetarian Summerfest 2012 1. Create A List of Impact Time Ease Existing & Planned Activities Email High Long Hard Term Short 2. Rank By Impact, Ease Social Med Term Med Of Execution, Time to PR Med Long Hard Implement Term Short Blog Low Term Easy Long Speak High Term Med
- 46. DETERMINING MARKETING TACTICS NAVS Vegetarian Summerfest 2012 1. Create A List of Impact Time Ease Existing & Planned Activities Email High Long Hard Term Short 2. Rank By Impact, Ease Social Med Term Med Of Execution, Time to PR Med Long Hard Implement Term Short Blog Low Term Easy 3. Identify Synergies Long Between Activities Speak High Term Med
- 47. GOAL: DEVELOP “SELF- HELP” MARKETING TOOL NAVS Vegetarian Summerfest 2012 How Impact Time Ease Weekly Tips Newsletter (30% Open Email Rate; 15% Click-Through Rate) High Long Term Hard Social Build SR Facebook Page (30% Med Short Med Engagement Score) Term Guest Blog and Articles (2 Per PR Month) Med Long Term Hard Blog Spin-Off Personal Blog (3 Times A Low Short Easy Week) Term Speak 3-4 Speaking Engagements High Long Term Med Video Answer Common Questions (Weekly High Short Easy Video Series) Term VM Story or How to Guide (200 Book Pages - Jan Launch) High Long Term Hard Webinar Marketing Trends Update Med Short Med (Monthly) Term
- 48. THE CALENDAR NAVS Vegetarian Summerfest 2012
- 49. Identify Missing Pieces NAVS Vegetarian Summerfest 2012 Market Background Research Marketing Marketing Goals Tactics Products/ Budget Services Activities/ Audience Timeline Marketing Results Message Tracking
- 50. THANKS, BUT HOW CAN I GET MORE HELP? Join Us For An Online Class http://www.learnitlive.com/ veganmainstream
- 51. Presenter: Stephanie Redcross Need More Help? Set Up A Meeting With Stephanie http://www.tungle.me/ veganmainstream http://www.facebook.com/StephanieCanHelp