Corporate life is a jungle. You come across all kinds of animals. To survive it would be good to study the Jungle and its animals. this presentation shares with you a look at the Bulls and Bears ! Ever found something being done which is not going to solve the problem ? Ever find something being done because it was planned ? If yes, you need to view this

1. Bulls and Bears
A few thoughts

2. What is this about ?
Stock market ?
Share prices ?
Indices ?
Funds ?
Primary Markets ?
Actually…No
Bulls and Bears
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3. How it started
A blog post
of Seth
Godin
started off
these
thoughts !
Bulls and Bears
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4. What does he say…
Let's define "bear shaving" as
the efforts we go to do deal
with the symptoms of a
problem instead of addressing
the cause of the problem.
Bulls and Bears
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5. How true…
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6. I look around and see…
• Brand not doing well: Who told you ?
Somebody who is not even your TG. What do you
do ?- Implement a branding plan. That's shaving
the bear.
Would it not make sense to speak to your actual TG
first?
• Productivity is down: How do you know ? Your
customer tells you so. What do you do ? Increase
workload. That's shaving the bear.
Would it not make sense to establish benchmarks
and assess workforce first?
Bulls and Bears
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7. • If you look around, you will find many such
examples at work, at home and everywhere
else.
• Let me just say, I believe it is normal human
behavior to shave the bear.
Hold that thought for a moment though
Bulls and Bears
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8. Who are the bulls ?
Bulls are what they are…Bull headed
‘Escalated to commitment’
Market scenarios change, but operational plans
do not. Why ? Because you have committed to
it. That’s escalation to commitment
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9. IMAGINE
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10. WHEN THE BULLS AND BEARS MEET
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11. Expect Chaos
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12. Let us choose a case
Your customers are not using their
‘loyalty’ card frequently enough.
You are a retail chain with stores all
over the country. Your stores
provide a variety of brands.
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13. Bulls and bear at work
Bear at work Bull at work
• Set a target on sales staff to • Change the way your loyalty
ensure customers use their program is branded
loyalty card
• Incentivize sales staff
• Change the material of the
card
Guess who’s forgotten ?
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14. Your Customer ?
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15. What does your customer say ?
“ I do not use my loyalty card
because the points do not
correspond to a large discount
and I have to wait too long in
the loyalty counter”
SIMPLE ?
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16. How do you avoid this ?
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17. Avoidance
• Establish Authority
• Establish contact (with relevant entities)
• Double check data
• When in the doubt, ask the specialists
• Listen to common sense, most of the time it is
right
Bulls and Bears
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18. For in-depth knowledge on this subject
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19. Study your surroundings
Check cause-symptom relationships
Have fun doing this ! It is fun, trust me.
Bulls and Bears
www.mattersmind.com