Talk given at BarcampFCT about products, services and platforms

1. Vitor Domingos BOFH, Cuddly Penguin ... and Disruptive Founder

2. Products, Services and Platforms

3. Product ORIGIN late Middle English (as a mathematical term): from Latin productum ‘something produced,’ manufactured or refined for sale

4. Service ORIGIN Old English (denoting religious devotion or a form of liturgy), from Old French servise or Latin servitium ‘slavery,’ from servus ‘slave.’ the action of helping or doing work for someone

5. Platform ORIGIN mid 16th cent.: from French plateforme ‘ ground plan,’ literally ‘flat shape.’ a standard for the hardware of a computer system, determining what kinds of software it can run.

6. Product > Users > Distribution channels > Package and sales > Users are the evangelists > Aim for the market > $$$

7. Service > Users > Developers > No or few distribution channels > Direct sales > Users are the evangelists > Developers are agnostic > Aim for users and niches > $$

8. Platform > Developers > No channels > No sales ??? > No evangelists > Developers will always be agnostic > Aim for developers and niche niches > $ ?

9. Developers aren't evangelists Users are

10. 2.0 The old way

11. 3.0 The semantic way

12. Platforms > Are good but cost money Think ISP's > Risk exposure is higher Think Twitter > No time to fail and need SLA Think Amazon AWS > Dictate rules; everyone depends on you; seed

13. Services > Are better, but depend on platforms Think Hosting > More time to fail Think Amazon Affiliate Shop > No user exclusivity; but on personal data Think every social service out there > It's the data; No rocket science; No hard dev.

14. Products > You own everything Think Amazon > It's the 90's all over again Think Facebook > Not attractive and costs more Developers, Developers, Developers > It works! $$$

16. What comes first ? Which one is better ?