SlideShare uma empresa Scribd logo
1 de 12
L E A D E R NETWORKS
Copyright © 2014 Leader Networks, LLC 1
Secrets of Great Communities &
Community Managers
Vanessa DiMauro
CEO, Leader Networks
Presented at #KAConnect2014
June 3, 2014
@ vdimauro
L E A D E R NETWORKS
Copyright © 2014 Leader Networks, LLC
What Is (And Is Not) An Online Community?
IS
• Fueled by a business case
• An ongoing initiative
• Staffed appropriately
• Aligned with business goals
• Supported by an executive
• Driven by business and
customer or partner needs
IS NOT
• A marketing campaign
• A sales channel
• A skunk works project
• A social media tool
• An loose experiment
• Run solely by a millennial
2
L E A D E R NETWORKS
Copyright © 2014 Leader Networks, LLC
Hitachi Data Systems Community: Pilot Outcomes
• Targeted to 14,000 customers, 1,200 partners
• Discussion forums and content for all HDS
products and solution
• A Developer Network enables and supports HDS
software product development
• An Innovation Center allows HDS to crowd
source ideas and suggestions from customers
and partners and obtain pre-release feedback
• Gamification recognizes credible experts within
the community and to foster engagement
• Private groups in which HDS collaborates
privately with key customers and partners
• Integration with HDS social marketing channels
• Immediate increase in demand generation
through company blog, which sparked a $20
million per annum opportunity
3
L E A D E R NETWORKS
Copyright © 2014 Leader Networks, LLC
Anatomy Of A Community Manager #CMGR
4
L E A D E R NETWORKS
Copyright © 2014 Leader Networks, LLC
Secret #1: Great Online Communities Are Strategic
Great communities support a
business process or make something
newly possible through collaboration.
Great Community Managers
• Identify select business goals
• Work with LOB to serve their
needs.
Examples: Increase information flow
between partners, surface new ideas
from customers, reach & engage an
underserved target audience.
5
L E A D E R NETWORKS
Copyright © 2014 Leader Networks, LLC
Secret #2: Great Communities Are A Line Of Business,
Not An Application
6
The real work begins post-launch!
Have a 90-day plan, every 90 days.
• Getting members, keeping
members, content planning,
UGC, and ROI.
• Communities have a 6 month
doubling factor.
Great Community Managers are
great idea architects. They display
urgent patience.
L E A D E R NETWORKS
Copyright © 2014 Leader Networks, LLC
Secret #3: People Come For Content And Stay For Community
Great content is unique, highly
curated & primarily member
generated.
Great Community Managers are
Chief Sense-Makers. They bring
together structured and
unstructured insights to create
coveted content.
7
Source: Evan Bench
L E A D E R NETWORKS
Copyright © 2014 Leader Networks, LLC
Secret #4: When Members Take Control, Good
Communities Become Great
Signs of engaged members
• Share positive experiences
• Answer other members’ questions
• Suggest new products and services
• Lead discussion, volunteer, be
references, speak at conferences
• Advance the community and
evangelize the organization.
Great Community Managers know how
to share control & empower others.
8
L E A D E R NETWORKS
Copyright © 2014 Leader Networks, LLC
The Net/Net
• Great communities and the people that run them create a balance of
value for both the business and the member,
• They are maniacally focused on serving member needs and creating
outcomes that are bigger and better than the individual,
• They are a strategic investment that offer unlimited potential and uplift to
any organization that does it right.
• And a critical success factor is giving the keys to the kingdom to the right,
skilled community managers. They are the first line of defense with your
customers, partners and key stakeholders.
9
L E A D E R NETWORKS
Copyright © 2014 Leader Networks, LLC
About Leader Networks
Leader Networks is a research and strategy consulting group focused on helping organizations
build deeper B2B relationships with key stakeholders, thus creating significant competitive
advantage and outstanding business results.
Since 2007, we have been guiding firms in the strategic use and deployment of online social tools
and techniques, including developing innovative ways to listen to, learn about, interact with and
build trust across a wide range of constituencies including prospective and current customers,
suppliers, partners, and employees via B2B online communities and social business initiatives.
L E A D E R NETWORKS
Copyright © 2014 Leader Networks, LLC
Why We Are Special
We know social
Our expertise, developed over 25 years (yes, really!)
of experience creating, running and analyzing online
communities, gives us an unparalleled understanding
of the unique characteristics and distinctive patterns
of online social engagement and interaction.
We help you create social programs that balance the
competing needs of open interaction and member
confidentiality, and avoid the pitfalls of getting it
wrong and having to start over. We develop
engagement programs that bring new people to your
online space, delighting them and creating
comfortable, sustained interactions with your firm.
As our clients can attest, we know how to guide your
firm’s team through the maze of decision points that
lead to social business success.
We know online
Leader Networks is not an ad agency, a social media
start-up or a hardware or software reseller. We are
social business pioneers, tightly focused on mapping
and guiding business customers’ online initiatives.
We leverage our extensive research capabilities,
domain expertise and B2B experience to provide a
unique solution for each client’s needs. This
encompasses strategic guidance, business model
analysis, best practice recommendations, platform
selection, operational insights, content development,
stakeholder and audience engagement programs and
internal coaching. Taken together, these services
help companies innovate faster, serve customers
better, build stronger market positions for brands
and deliver outstanding business results.
11
L E A D E R NETWORKS
Copyright © 2014 Leader Networks, LLC
Learn More
Vanessa DiMauro
CEO
Leader Networks
vdimauro@leadernetworks.com
617-484-0778
http://www.leadernetworks.com
@vdimauro

Mais conteúdo relacionado

Mais de Leader Networks

Building World-Class Online Communities 2014 Liferay Conference
Building World-Class Online Communities 2014 Liferay ConferenceBuilding World-Class Online Communities 2014 Liferay Conference
Building World-Class Online Communities 2014 Liferay ConferenceLeader Networks
 
Why Community is at the CENTER of the Customer Journey
Why Community is at the CENTER of the Customer JourneyWhy Community is at the CENTER of the Customer Journey
Why Community is at the CENTER of the Customer JourneyLeader Networks
 
Building Professional Peer Communities
Building Professional Peer CommunitiesBuilding Professional Peer Communities
Building Professional Peer CommunitiesLeader Networks
 
Get A Little Closer: How Organizations Can Use Communities to Improve Relatio...
Get A Little Closer: How Organizations Can Use Communities to Improve Relatio...Get A Little Closer: How Organizations Can Use Communities to Improve Relatio...
Get A Little Closer: How Organizations Can Use Communities to Improve Relatio...Leader Networks
 
Socially Driven Collaboration Research Study 2014
Socially Driven Collaboration  Research Study 2014 Socially Driven Collaboration  Research Study 2014
Socially Driven Collaboration Research Study 2014 Leader Networks
 
The New Symbiosis Of Professional Networks Research Study
The New Symbiosis Of Professional Networks Research StudyThe New Symbiosis Of Professional Networks Research Study
The New Symbiosis Of Professional Networks Research StudyLeader Networks
 
The Social Mind Research Study
The Social Mind Research StudyThe Social Mind Research Study
The Social Mind Research StudyLeader Networks
 
The Socially Enabled Enterprise
The Socially Enabled Enterprise The Socially Enabled Enterprise
The Socially Enabled Enterprise Leader Networks
 
Social Business Centers Of Excellence: Foundations
Social Business Centers Of Excellence: FoundationsSocial Business Centers Of Excellence: Foundations
Social Business Centers Of Excellence: FoundationsLeader Networks
 
Social Business Planning for Enterprise
Social Business Planning for EnterpriseSocial Business Planning for Enterprise
Social Business Planning for EnterpriseLeader Networks
 
5 Secrets To Success With IT / Marketing Collaboration
5 Secrets To Success With IT / Marketing Collaboration5 Secrets To Success With IT / Marketing Collaboration
5 Secrets To Success With IT / Marketing CollaborationLeader Networks
 
The Socially Enabled Enterprise Research Findings Brief
The Socially Enabled Enterprise Research Findings BriefThe Socially Enabled Enterprise Research Findings Brief
The Socially Enabled Enterprise Research Findings BriefLeader Networks
 
How to Excite Your Executives About Online Community!
How to Excite Your Executives About Online Community!How to Excite Your Executives About Online Community!
How to Excite Your Executives About Online Community!Leader Networks
 
Introduction to Leader Networks
Introduction to Leader Networks Introduction to Leader Networks
Introduction to Leader Networks Leader Networks
 
The 2013 Social Business Benchmark Preliminary Findings
The 2013 Social Business Benchmark Preliminary FindingsThe 2013 Social Business Benchmark Preliminary Findings
The 2013 Social Business Benchmark Preliminary FindingsLeader Networks
 
A Practical Guide To Using Social Media For Lawyers
A Practical Guide To Using Social Media For LawyersA Practical Guide To Using Social Media For Lawyers
A Practical Guide To Using Social Media For LawyersLeader Networks
 
The Social Mind Research Study Highlights
The Social Mind Research Study HighlightsThe Social Mind Research Study Highlights
The Social Mind Research Study HighlightsLeader Networks
 
Online Communities For Associations: The Power of Now
Online Communities For Associations: The Power of NowOnline Communities For Associations: The Power of Now
Online Communities For Associations: The Power of NowLeader Networks
 
Building B2B Online Communities- Best practices
Building B2B Online Communities- Best practicesBuilding B2B Online Communities- Best practices
Building B2B Online Communities- Best practicesLeader Networks
 

Mais de Leader Networks (20)

Building World-Class Online Communities 2014 Liferay Conference
Building World-Class Online Communities 2014 Liferay ConferenceBuilding World-Class Online Communities 2014 Liferay Conference
Building World-Class Online Communities 2014 Liferay Conference
 
Why Community is at the CENTER of the Customer Journey
Why Community is at the CENTER of the Customer JourneyWhy Community is at the CENTER of the Customer Journey
Why Community is at the CENTER of the Customer Journey
 
Building Professional Peer Communities
Building Professional Peer CommunitiesBuilding Professional Peer Communities
Building Professional Peer Communities
 
Get A Little Closer: How Organizations Can Use Communities to Improve Relatio...
Get A Little Closer: How Organizations Can Use Communities to Improve Relatio...Get A Little Closer: How Organizations Can Use Communities to Improve Relatio...
Get A Little Closer: How Organizations Can Use Communities to Improve Relatio...
 
Socially Driven Collaboration Research Study 2014
Socially Driven Collaboration  Research Study 2014 Socially Driven Collaboration  Research Study 2014
Socially Driven Collaboration Research Study 2014
 
The New Symbiosis Of Professional Networks Research Study
The New Symbiosis Of Professional Networks Research StudyThe New Symbiosis Of Professional Networks Research Study
The New Symbiosis Of Professional Networks Research Study
 
The Social Mind Research Study
The Social Mind Research StudyThe Social Mind Research Study
The Social Mind Research Study
 
The Socially Enabled Enterprise
The Socially Enabled Enterprise The Socially Enabled Enterprise
The Socially Enabled Enterprise
 
Social Business Centers Of Excellence: Foundations
Social Business Centers Of Excellence: FoundationsSocial Business Centers Of Excellence: Foundations
Social Business Centers Of Excellence: Foundations
 
Social Business Planning for Enterprise
Social Business Planning for EnterpriseSocial Business Planning for Enterprise
Social Business Planning for Enterprise
 
5 Secrets To Success With IT / Marketing Collaboration
5 Secrets To Success With IT / Marketing Collaboration5 Secrets To Success With IT / Marketing Collaboration
5 Secrets To Success With IT / Marketing Collaboration
 
The Socially Enabled Enterprise Research Findings Brief
The Socially Enabled Enterprise Research Findings BriefThe Socially Enabled Enterprise Research Findings Brief
The Socially Enabled Enterprise Research Findings Brief
 
How to Excite Your Executives About Online Community!
How to Excite Your Executives About Online Community!How to Excite Your Executives About Online Community!
How to Excite Your Executives About Online Community!
 
Introduction to Leader Networks
Introduction to Leader Networks Introduction to Leader Networks
Introduction to Leader Networks
 
The 2013 Social Business Benchmark Preliminary Findings
The 2013 Social Business Benchmark Preliminary FindingsThe 2013 Social Business Benchmark Preliminary Findings
The 2013 Social Business Benchmark Preliminary Findings
 
A Practical Guide To Using Social Media For Lawyers
A Practical Guide To Using Social Media For LawyersA Practical Guide To Using Social Media For Lawyers
A Practical Guide To Using Social Media For Lawyers
 
In Social We Trust
In Social We TrustIn Social We Trust
In Social We Trust
 
The Social Mind Research Study Highlights
The Social Mind Research Study HighlightsThe Social Mind Research Study Highlights
The Social Mind Research Study Highlights
 
Online Communities For Associations: The Power of Now
Online Communities For Associations: The Power of NowOnline Communities For Associations: The Power of Now
Online Communities For Associations: The Power of Now
 
Building B2B Online Communities- Best practices
Building B2B Online Communities- Best practicesBuilding B2B Online Communities- Best practices
Building B2B Online Communities- Best practices
 

Último

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceDelhi Call girls
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalBanyanbrain
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristicswasim792942
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxVikasTiwari846641
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...aditipandeya
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdftbatkhuu1
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxelizabethella096
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxZACGaming
 

Último (20)

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 

Secrets of Great Communities And Community Managers

  • 1. L E A D E R NETWORKS Copyright © 2014 Leader Networks, LLC 1 Secrets of Great Communities & Community Managers Vanessa DiMauro CEO, Leader Networks Presented at #KAConnect2014 June 3, 2014 @ vdimauro
  • 2. L E A D E R NETWORKS Copyright © 2014 Leader Networks, LLC What Is (And Is Not) An Online Community? IS • Fueled by a business case • An ongoing initiative • Staffed appropriately • Aligned with business goals • Supported by an executive • Driven by business and customer or partner needs IS NOT • A marketing campaign • A sales channel • A skunk works project • A social media tool • An loose experiment • Run solely by a millennial 2
  • 3. L E A D E R NETWORKS Copyright © 2014 Leader Networks, LLC Hitachi Data Systems Community: Pilot Outcomes • Targeted to 14,000 customers, 1,200 partners • Discussion forums and content for all HDS products and solution • A Developer Network enables and supports HDS software product development • An Innovation Center allows HDS to crowd source ideas and suggestions from customers and partners and obtain pre-release feedback • Gamification recognizes credible experts within the community and to foster engagement • Private groups in which HDS collaborates privately with key customers and partners • Integration with HDS social marketing channels • Immediate increase in demand generation through company blog, which sparked a $20 million per annum opportunity 3
  • 4. L E A D E R NETWORKS Copyright © 2014 Leader Networks, LLC Anatomy Of A Community Manager #CMGR 4
  • 5. L E A D E R NETWORKS Copyright © 2014 Leader Networks, LLC Secret #1: Great Online Communities Are Strategic Great communities support a business process or make something newly possible through collaboration. Great Community Managers • Identify select business goals • Work with LOB to serve their needs. Examples: Increase information flow between partners, surface new ideas from customers, reach & engage an underserved target audience. 5
  • 6. L E A D E R NETWORKS Copyright © 2014 Leader Networks, LLC Secret #2: Great Communities Are A Line Of Business, Not An Application 6 The real work begins post-launch! Have a 90-day plan, every 90 days. • Getting members, keeping members, content planning, UGC, and ROI. • Communities have a 6 month doubling factor. Great Community Managers are great idea architects. They display urgent patience.
  • 7. L E A D E R NETWORKS Copyright © 2014 Leader Networks, LLC Secret #3: People Come For Content And Stay For Community Great content is unique, highly curated & primarily member generated. Great Community Managers are Chief Sense-Makers. They bring together structured and unstructured insights to create coveted content. 7 Source: Evan Bench
  • 8. L E A D E R NETWORKS Copyright © 2014 Leader Networks, LLC Secret #4: When Members Take Control, Good Communities Become Great Signs of engaged members • Share positive experiences • Answer other members’ questions • Suggest new products and services • Lead discussion, volunteer, be references, speak at conferences • Advance the community and evangelize the organization. Great Community Managers know how to share control & empower others. 8
  • 9. L E A D E R NETWORKS Copyright © 2014 Leader Networks, LLC The Net/Net • Great communities and the people that run them create a balance of value for both the business and the member, • They are maniacally focused on serving member needs and creating outcomes that are bigger and better than the individual, • They are a strategic investment that offer unlimited potential and uplift to any organization that does it right. • And a critical success factor is giving the keys to the kingdom to the right, skilled community managers. They are the first line of defense with your customers, partners and key stakeholders. 9
  • 10. L E A D E R NETWORKS Copyright © 2014 Leader Networks, LLC About Leader Networks Leader Networks is a research and strategy consulting group focused on helping organizations build deeper B2B relationships with key stakeholders, thus creating significant competitive advantage and outstanding business results. Since 2007, we have been guiding firms in the strategic use and deployment of online social tools and techniques, including developing innovative ways to listen to, learn about, interact with and build trust across a wide range of constituencies including prospective and current customers, suppliers, partners, and employees via B2B online communities and social business initiatives.
  • 11. L E A D E R NETWORKS Copyright © 2014 Leader Networks, LLC Why We Are Special We know social Our expertise, developed over 25 years (yes, really!) of experience creating, running and analyzing online communities, gives us an unparalleled understanding of the unique characteristics and distinctive patterns of online social engagement and interaction. We help you create social programs that balance the competing needs of open interaction and member confidentiality, and avoid the pitfalls of getting it wrong and having to start over. We develop engagement programs that bring new people to your online space, delighting them and creating comfortable, sustained interactions with your firm. As our clients can attest, we know how to guide your firm’s team through the maze of decision points that lead to social business success. We know online Leader Networks is not an ad agency, a social media start-up or a hardware or software reseller. We are social business pioneers, tightly focused on mapping and guiding business customers’ online initiatives. We leverage our extensive research capabilities, domain expertise and B2B experience to provide a unique solution for each client’s needs. This encompasses strategic guidance, business model analysis, best practice recommendations, platform selection, operational insights, content development, stakeholder and audience engagement programs and internal coaching. Taken together, these services help companies innovate faster, serve customers better, build stronger market positions for brands and deliver outstanding business results. 11
  • 12. L E A D E R NETWORKS Copyright © 2014 Leader Networks, LLC Learn More Vanessa DiMauro CEO Leader Networks vdimauro@leadernetworks.com 617-484-0778 http://www.leadernetworks.com @vdimauro