This slide outlines the major milestones and risks for building a branded online community.

1. ®
Planning Phase - Strategic
• Business plan
• Audience research & profiling
• Benchmarking
• Identify value drivers
Planning Risks
• Incorrect ROI assumptions
• Target audience needs & business goals misaligned
• Competitive overlap
• Brand confusion
Launch Phase - Operational
• Design platform features & functionality
• Develop onboarding and retention plans
• Content co-planning
• Developing scalable best practices
Operational Risks
• Technology delivery failure
• Poor audience outreach response
• Content planning delays
• Insufficient user engagement resources
Growth Phase
• Develop multi-tack member journeys
• Extend operational alignment to community outcomes
• Refine governance and metrics
Ongoing Risks
• Inadequate customer support
• Audience fragmentation
• Weak community leadership
• Missing performance metrics
Milestones
Risks
Online Community Strategy Milestones & Risks