VDC believes that there are several trends to watch out for in the Enterprise Mobility market in 2012. There will be much closer scrutiny around adoption costs and a focus on projects with proven ROI. Solutions that allow for dynamic mobile access to corporate data from multiple enterprise stacks will emerge. An increased number of devices per mobile worker will open up demand for cloud services. The short security support lifecycle has potential to expose enterprise vulnerabilities. Mobile payment will reach critical mass…especially for many high growth customer facing applications.During this QuickCast, David Krebs discusses these and other key trends for 2012 and takes a look back at few of the important trends and topics for Enterprise Mobility in 2011.

1. Mobile & Wireless Practice
David Krebs – Vice President
Eric Klein – Senior Analyst
Balca Korkut – Analyst
WEBCAST
2012 Enterprise Mobility Market Predictions
November 2011
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

2. Recording Available
A full audio recording is available for download at:
http://vdcresearch.com/market_research/mobile_wireless/freeresearch.aspx
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

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Mobile & Wireless
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© 2011 VDC Research Webcast
Mobile & Wireless
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© 2011 VDC Research Webcast
Mobile & Wireless
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6. Today’s Speaker
David Krebs
Vice President
David has more than ten years experience covering the markets for enterprise and
government mobility solutions, wireless data communication technologies and automatic
data-capture research and consulting. David focuses on identifying the key drivers and
enablers in the adoption of mobile and wireless solutions among mobile workers in the
extended enterprise. David’s consulting and strategic advisory experience is far reaching
and includes technology and market opportunity assessments, technology penetration
and adoption enablers, partner profiling and development, new product development and
M&A due diligence support. David has extensive primary market research management
and execution experience to support market sizing and forecasting, total cost of
ownership (TCO), comparative product performance evaluation, competitive
benchmarking and end user requirements analysis. David is a graduate of Boston
University (BSBA).
For complimentary insights and marketing data:
http://blog.vdcresearch.com/mobile_and_wireless/
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

7. Today’s Topics
2012 Outlook…
© 2011 VDC Research Webcast
Mobile & Wireless
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8. Enterprise Mobility Market Overview
Robust performance in 2011 to give way to more challenging 2012
Enterprise Mobility Becoming Strategic IT Discipline
 Mobile workers represent 35% of workforce…and growing
 More mobile devices connecting to Internet than PCs
Rugged Mobile Computing Pressures
 Strong overall growth in 2011, however, slowdown expected in 2012
 Transportation/distribution one of sweet spots
 Emerging markets reach critical mass
 Pressure from non-rugged devices in higher growth customer facing applications
 Pent up demand from 2008/09 contraction satisfied
Smartphone &Tablet Explosive Growth Trajectory Continues
 Over 420 million smartphones and 55 million tablets to ship in 2011
 Approximately 25% are enterprise purchased/provisioned devices
 Challenges with integrating ‘consumer’ platforms with backend legacy systems
 BYOD interest pervasive…policy issues loom
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

9. Rugged Mobile Computing Outlook
Rugged sector in need of redefinition
Uneven 2012 Outlook Rugged Mobile Computer Shipments
(USD Millions)
 Pressures across many core markets
$4,500
 Transportation outlook strong
$4,000
 Organizations re-evaluating rugged value
$3,500
Key Priorities for Rugged Community
 Turning enterprise lifecycle support into $3,000
a strength
$2,500
 Reestablishing the TCO of rugged mobile
solutions in the context of customer $2,000
service
$1,500
 Device functionality for enterprise specific
workflows $1,000
 Market (re)focus
$500
 ISV community commitment
$0
Large Form Factor Small Form Factor
2011 2012 2015
Large Form Factor: Notebooks, Tablets, Vehicle Mounted Computers
Small Form Factors: Handheld/PDA, Wearable
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

10. Smartphone & Tablet Outlook
Enterprise purchased devices represent approximately 25% of units
Smartphone & Tablet Growth Explosive Smartphone & Tablet Shipments
(units, ‘000)
 Android and iOS are leading platforms
1,000,000
 RIM/BlackBerry still leading share in many
enterprise segments….however, declining 900,000
trends
800,000
Keys to 2012 700,000
 BYOD is real…but strict policies driving
many employees to elect enterprise 600,000
purchased devices
500,000
 BYOD = Self service? Think again
400,000
 iPad remains leading Tablet story
…however, Android ramping 300,000
 Strong enterprise interest and evaluation/ 200,000
adoption of tablets…primarily customer
100,000
engagement/customer facing apps
 Challenges around backend legacy system
0
Smartphones Tablets
integration
2011 2012 2015
Large Form Factor: Notebooks, Tablets, Vehicle Mounted Computers
Small Form Factors: Handheld/PDA, Wearable
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

11. 2012 Themes
Mobility Budget/Cost Pressures Loom Large
 Closer scrutiny around adoption costs. Focus on projects with proven ROI
 Revenue growth a significant mobile and wireless adoption criteria
 Rugged vulnerabilities
Data Access & Liberalization
 Solutions emerging allow for dynamic mobile access to corporate data from multiple
enterprise stacks
Multiple Devices as a Cloud Catalyst
 Increased number of devices per mobile worker opening up demand for cloud services
 Continued migration to the cloud for many enterprise mobile (LOB)
applications…however, still a long way to reaching critical mass
Consumer vs. Enterprise Lifecycles: Security Issues Loom Large
 Short security support lifecycle has potential to expose enterprise vulnerabilities
Mobile Payment to Reach Critical Mass…especially for Many High Growth Customer Facing
Applications
 Considered a competitive advantage today; soon to be a “standard”
 Increasing need for improved customer service is a key driver for investments
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

12. Thank You for Attending this VDC Webcast
For more information please contact:
David Krebs – Vice President
davidk@vdcresearch.com | 508.653.9000 x136
Eric Klein – Senior Analyst
eklein@vdcresearch.com | 508.653.9000 x141
Balca Korkut – Analyst
bkorkut@vdcresearch.com | 508.653.9000 x134
Gerrell Smith – Account Director
gsmith@vdcresearch.com | 508.653.9000 x130
For complimentary insights and marketing data:
http://blog.vdcresearch.com/mobile_and_wireless/
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com