My Presentation on How to Manage Paid Online Traffic. This includes sales, copywriting and techniques no one usually does, like media buys.
Remember folks, Relate, Educate, Motivate.
9. How hungry is your prospect?
• What’s the desire that creates this market?
• Amount of time they’re thinking this problem?
• Are they going through a transition?
11. Bottom Critical Number
EPC
Do you know your current EPC?
(earnings per click)
$/clicks = EPC
(don’t forget the upsells)
12. The path of the paid……….
• #1 The Obvious
• #2 Competitive Analysis
• #3 Direct Media Buys no one does this! (but know your
numbers to save you’re a$$!)
• #4 Brokers
13. Every campaign will need these 3 things
• Landing Pages with call to action!
• Email Opt in with Bribe
• Knowledge Gap opening Headline. Opt in to close the
gap. Option to buy on bottom
1. Give more, mention offer
2. Harder sales letter, build trust, social proof
3. Limited Time Discount
4. Last Chance Email
• Sales Letter
14. Why this sequence?
• Build the want first. (no one likes being sold to)
• Build emotion on need and trust of your solution
• Use social proof to back up your claims
31. DIRECT MEDIA BUY QUESTIONS:
What’s your minimum order?
What are your credit terms?
Do you allow split payments?
Can I have an out clause?
What is your frequency cap? (per
visitor 3/24)
32. Self Serving versus Rep Managed
• Rep Managed:
• Insist on billing off of your numbers with 10% max
variance
33. Favorite Ad Brokers:
• http://adblade.com/
• http://www.advertising.com/
• http://new.wammediagroup.com/
