Using networks for business value.

1. Open net∞WORKing Organizations – Co-generating Business Value Jenny Ambrozek & Victoria Axelrod Graphic source Enterprise 2.0 Open Boston, June 10, 2008 Discussion Starters

2. net ∞ WORK Understanding human networks as resources to be WORKed to create value for organizations

4. The Organizational Challenge Social Technology Control Time Degree Enterprise systems , Blogs Wikis Podcasting , Social Networking Tagging Ethernet 1973 Web 1.0 1991 Web 2.0 Web 3.0 Search Links Authoring Tags Extensions Signals as social technology INCREASES Direct control DECREASES Web 3.0

5. Direct CONTROL lessens

6. Slates S earch L inks A uthoring T ags E xtensions S ignals Enterprise 2.0 Technology components ~ Andrew McAfee,

7. E2.0 S L A T E S Impact Changes Participation & Working Networks “ Change the patterns of participation, and you change the organization. At the core of the 21st century company is the question of participation. At the heart of participation is the mind and spirit of the knowledge worker....” John Seely Brown & Estee Solomon Gray, “The People are the Company” Fast Company Issue 01, October 1995 http://www.fastcompany.com/online/01/people.html Organizational boundaries Inside & out less bounded

8. Today’s Social Technology Industrial Age Information Economy Networked Information Economy Traditional Org Models Effectiveness Technology Social Technology Time Line

9. Participation is Individual & Complex High Engagement Low Engagement Facilitators Roles Attention Connection Participation Contribution Adapted from Ross Mayfield April 2006

10. =

11. HR IT FIN

14. Past Present Emerging Future net  WORKing CORE™ Value Roadmap