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ABOUT DABUR INDIA Ranked 45TH in India’s most trusted brand list 4th largest company in the FMCG sector It has 13 ultra-modern manufacturing units inJammu & Kashmir, Uttar Pradesh etc Net Profit for the nine-month period ending December 31, 2010 reported a 15% growth to Rs 421.88 Crore, while Gross sales for the same period was up 16.9% at Rs 2992.64 Crore.
MAJOR PRODUCT CATEGORIES HEALTH CARE PERSONAL CARE FOOD PRODUCTS HOME CARE CONSUMER HEALTH OTC PRODUCTS
BCG MATRIX
RECOMMENDATIONS Work on promotion Differentiated approach in all product categories

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Dabur.bcg

  • 1.
  • 2. ABOUT DABUR INDIA Ranked 45TH in India’s most trusted brand list 4th largest company in the FMCG sector It has 13 ultra-modern manufacturing units inJammu & Kashmir, Uttar Pradesh etc Net Profit for the nine-month period ending December 31, 2010 reported a 15% growth to Rs 421.88 Crore, while Gross sales for the same period was up 16.9% at Rs 2992.64 Crore.
  • 3. MAJOR PRODUCT CATEGORIES HEALTH CARE PERSONAL CARE FOOD PRODUCTS HOME CARE CONSUMER HEALTH OTC PRODUCTS
  • 5. RECOMMENDATIONS Work on promotion Differentiated approach in all product categories