Michael Vorel of Vastplanet outlines a strategy for Facebook Ecommerce. Topics include; why sell your products on Facebook, what are the options, how to integrate, live examples and strategy. The social commerce trend is already here and time to create your online store within Facebook today.

1. Facebook Ecommerce
Creating The Right Formula

2. Agenda for Today’s Lesson
I. WHY FACEBOOK?
II. WHAT ARE THE OPTIONS
III. HOW TO INTEGRATE
IV. LIVE EXAMPLES
V. SUMMARY
ECOMMERCE
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3. Why Sell on Facebook?
 WHERE ARE PEOPLE SPENDING THEIR TIME ONLINE?
on your site
or…
on facebook

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4. Options for Facebook Online Stores
Payvment
Free to implement
With upgrade option $29/mo to add coupons, deals, etc.
Shopping cart integrated with PayPal functionality.
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5. Options for Facebook Online Stores
Zibaba
Extensive features
import from Magento&Shopify, csv with flexible checkout
in Facebook or redirect to your store. $20 - $50/mo
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6. Options for Facebook Online Stores
VendorShop
Free app with 110,000 active users, categories, search, Paypal& McAfee!
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7. Options for Facebook Online Stores
Wishpond
Free to $100/mo
3,000 users, auto importing from Ebay, Google, Shopify, Microsoft RMS &csv.
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8. Options for Facebook Online Stores
Facebook Voiyk App
Consider going custom
Utilize an iframe app & custom code your store with links back to your store.
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9. Options for Facebook Online Stores
Want to see more?
Check out the NBA – full shopping cart integration inside Facebook.
Milyoni Social Shopping Application.
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10. What’s the Next Step?
Pause. Look At Big Picture
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11. Step 1 – Before Investing, Ask
 Who are our customers?
 Are they on Facebook?
 What do they mostly buy?
 Who is our competition?
 Why buy from us vs. them?
 How do we promote our products?
 How does our competition promote?
 Where do me make our money? With whom?
 Where do we not make money?
 What are we doing to attract new customers?
 What are we doing to keep current ones?
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12. Step 2 – Let’s Talk Numbers
What is your total budget?
 No budget now? Then try the Free Versions & Test.
 If $20 – $100/mo doesn’t make you loose sleep, step up your
efforts before your competition does.
 If you are a serious about reaching your customers on Facebook
consider custom integrations.
 Remember – if it converts than you have justification!
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13. Step 3 – Let’s Talk Conversion
 What incentives can you use to encourage people to buy – if
they LIKE you will give % off?
 Do you have time sensitive or seasonal products?
 What are higher margin products?
 What can you bundle – price differentiation vs. competitors?
 Can you make it easier to buy? i.e. Free shipping, gift wrap, etc.
 Would this be useful for Black Friday, Cyber Monday? …yes
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14. Zibaba Demo
Let’s Build a Facebook Store for vpzip.com
 Login to your Facebook Business Page.
 On Zibaba – Open a Store & follow wizard.
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15. Zibaba Demo
Backend Setup
Follow the steps to setup your Facebook ecommerce store.
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16. Zibaba Demo
Facebook Store
The store has been configured with an automatic import of inventory,
multiple photos and shipping/payment.
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17. Zibaba
Facebook Store is Done
In this demo I chose to direct the URL to the vpzip.com online store. Facebook to
other ecommerce provider Integration is feasible.
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18. Payvment Demo
Build a Facebook Store for vpzip.com
 Login to your Facebook Business Page.
 On Payvment – Open a Store & follow wizard.
 Follow the steps to setup your Title, PayPal, Tax, Shipping, Facebook App
Integration and Products
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19. Payvment Demo
Backend Setup
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20. Payvment
Facebook Store is Done
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21. Summary
Facebook Ecommerce will continue to gain traction as brands learn to
monetize social media.
In reviewing the solutions, my personal favorites are Zibaba.com and
Payvment. Both are cost effective, offer integration with direct URL’s and
are PayPal compatible. The key is to leverage Facebook promotions
and products.
If you need help with your Facebook
Ecommerce strategy please contact us.
We can help you with an affordable
integration of your Facebook store.
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22. Before your go…
Checkout vpzip.com for an affordable, ready to go
ecommerce solution. Perfect for new online stores
and niche opportunities … be online in 7 days.
For Facebook Store Integration visit vastplanet.com
Thank You
Michael Vorel
Vastplanet Corporation
michael@vastplanet.com
phone: 813-679-2660
Twitter @michaelvorel
Twitter @vastplanet